Hi,
We've done mod-rewrite to our .php files to show .htm files several years ago for SEO purposes.
My question is, doing this has become a hassle for adding new pages, etc. and I'd like to make a clean break with the .htm and move to their real file names and or directories (e.g. company.htm --> /company/ ).
What kind of ranking penalty am I looking at if we switch? We're a small company with billion dollar competitors so a rank loss would be fairly devastating.
I assume I'd need to do 301 redirects for all of the old file names (obviously yes for the change from page to directories) but for each individual page?
Thanks,
Matt