Hi Everyone
I have a website and am slowly getting to grips with SEO.
Last week I enabled a new channel in google analytics which was "email" so I could track effectiveness of the weekly emails we send out.
The good news is that a ton of traffic is now being assigned to the email "channel" in GA but my organic search traffic in channels is now down week on week.
That feels odd as my overall traffic to the site is up, week on week.
Does anyone have any experience of new channels coming on stream and canniballising old ones? Could it be that some of the traffic associated to organic search previously was actually coming from my email, I just didn't know it?
thanks all!
