Hi, What is best practice for main navigation links with regards to use of keywords in them. For example is it best to using the phrase 'Pricing", "Website Pricing" or "Website Design Pricing" To me 'Pricing' is more appropriate because to the user they know they are on a website designer's site so what else would pricing be for right?!  Furthermore you use less 'real estate' on the nav bar! There is on page text around the site which has links to "see our website design pricing" etc so I assume that is perhaps a more natural place to include that phrase? Look forward to your insights 🙂

We plan to do away with fixed footer content and make, for the most part, the content in the traditional footer area unique just like the 'main' part of the content. This begs the question, do Google know what is footer content as opposed to main on page content?