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Hi, What is best practice for main navigation links with regards to use of keywords in them. For example is it best to using the phrase 'Pricing", "Website Pricing" or "Website Design Pricing" To me 'Pricing' is more appropriate because to the user they know they are on a website designer's site so what else would pricing be for right?!  Furthermore you use less 'real estate' on the nav bar! There is on page text around the site which has links to "see our website design pricing" etc so I assume that is perhaps a more natural place to include that phrase? Look forward to your insights 🙂

Our own site and client sites (that we design) are either hosted on the same IP or within same C Class range of IPs Will there be an issue with Google if we include a link on the client site home page footer (as agreed with client) that links to a specific project page on our website for that client e.g they are not linking to our home page?

I have reposted this as a new question as I posted in an old 'Answered' question but not had a reply. Footer links We have generated new business from links that we have on client sites linking back to us. The new client will call/email us saying "we see you did example.com website, which we like, would you mind quoting for a redesign our website".  Without that link we may never have got that new piece of business. We always ask the client if we can place on link on their website and they all say ok. We don't do this for purely for SEO. The only thing we have done previously is to include the link in the footer of every page on the client site, which we are now in the process of changing to being only the client home page. With that in mind, is the following ok to do? Place text/image link in footer of client home page Link to be "nofollow" which goes to specific page on our own website e.g. oursite.com/portfolio/clientname.php on oursite.com/portfolio/clientname.php page we link back to client's home page, again this would be a "nofollow"

We plan to do away with fixed footer content and make, for the most part, the content in the traditional footer area unique just like the 'main' part of the content. This begs the question, do Google know what is footer content as opposed to main on page content?

Hi, What tools do you use/recommend to analyse what/where links are being clicked on a page. I have seen a few mentions about CrazyEgg but are there any free (but good) tools around worth using?

We currently have footer content contained in a single php include file and is included in every page and contains the following: Most recent 3 tweets from our twitter feed Snippets of our 3 most recent blogs posts navigation links to our main pages (essentially the same as our main navigation in the header) Is this good/bad?

Is it ok to have a folder and file name to be both the same e.g domain.com/xyz-products/ domain.com/xyz-products.php File name would be a page that lists a number of products and then within the folder there would be x-product.php, y-product.php etc

With so many keyword rich domains in circulation is there actually little option for small business right now other than to use keyword rich domains themselves e.g. (businessname)(keywords).com instead of brand e.g. (businessname.com) where competitors are using keyword rich domains and ranking high? It could be a mis-perception on my part, but, unless you have a very old non keyword domain name, if you don't have a keyword rich domain name in a competitive market you will struggle to succeed unless you have a serious SEO budget. Unless you are the next Google/Facebook/Pepsi isn't branding just a load of BS ? We are ourselves are in a predicament about which domain to use for our own website design business. We have a brand name domain name which is a 4 char domain but we also have a brand+keyword domain and are not 100% which one to use as our primary domain. Perhaps we can use the brand domain as our primary domain and then use the brand+keyword domain as an appropriately constructed single page promotional site, perhaps with unique content which links back to the brand domain? Good idea / Bad idea? I guess the overriding question is, if the content is good enough is the domain name you choose irrelevent to some extent?

Is requesting people to like your facebook page of any real value for a small business? Is it better to encourage people to write a comment/testimonial about your product or service on their own status with a link to your website and/or Facebook page? I have a lot of clients getting more and more into the concept of social marketing so I am now wondering how best to guide them in the right direction with regards to Facebook specifically