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Could you please help me understand what is wrong with this site:

www.award-certificates.com

It simply isn't ranking after about 3 years and I am not so sure what I can do to improve it.

Thanks for your comments. I haven't really made any changes besides adding a bit of content. I don't do link building and have no idea where this link came from. Should I disavow it?

I don't have any notices and don't really track on other engines so I can't answer that.

Traffic and rankings have just been gradually declining over the last year. Today, I have about 50% of the traffic that I had a year ago.

My rankings seem to be going down all the time. Any idea why?

www.rewardcharts4kids.com

Thanks!

I recently look down a sitewide link from one site to another. The site that received the sitewide link had a page rank of 3 and the one that gave it had a pagerank of 4. When the next page rank was published the site's page rank went down to 2. During this time a few more natural links were received so this must have been the reason (otherwise it should have stayed the same or gone up). It should be noted that the site still got the exact same link from the other site's home page (in the same place it was before - right column)

I have a site that is largely based on images. It runs on Wordpress. Each page has about 10 images. What is the best way to upload images?

1. As a WP gallery.

2. As another gallery (with a gallery plugin)

3. As seperate images uploaded via WP (it shows a thumbnail which is links to the larger image). That way each image can have a title.

4. As seperate images uploaded via FTP in which case I would then make a thumbnail which will link to the larger image. This option would only be good if WP does not optomize the thumbnail images that it creates.

5. As a text title which links to the image.

Since most of my content is based on images and mostly comes from Google images I was wondering what the best method to use is.

Thanks for your reply.

I realize that I didn't explain my question clearly. In the language folders I won't have any text but only images. Each image contains text (birthday wishes) in the language of that folder which is why I can't use the regular images. My goal is to get traffic for these languages via Google images only. The only translation that I plan to do is for the alt tags and page title. There will be no other text besides a link to the other languages.

Does that make a difference at all or anything I should be aware of regarding seo for google images in different countries?

I have a site which offers free printable greeting cards in English. I have noticed that many people find the site from other countries with keywords in foreign languages. The bounce rate from these countries is high since presumably they leave when they realize that all cards are in English only. I was thinking of providing some greeting cards in different languages. I was thinking of offering each language in a subfolder which is only have the cards in that language but the content will either be in English or an automatic translation per IP. I do not plan to translate the content into different languages only the cards. What is the best way to do this?

I recently look down a sitewide link from one site to another. The site that received the sitewide link had a page rank of 3 and the one that gave it had a pagerank of 4. When the next page rank was published the site's page rank went down to 2. During this time a few more natural links were received so this must have been the reason (otherwise it should have stayed the same or gone up). It should be noted that the site still got the exact same link from the other site's home page (in the same place it was before - right column)