Welcome to the Q&A Forum

I need to know how to keep my website structure well organised and ensure Google still recognises the key pages.

I work for a travel company which needs to give customers various pieces of information on our website and this needs to be well organised in terms of structure.  For example, customers need information on airport pick-ups and drop-offs for each of our destinations but this isn't something that needs to rank on Google. Logically for site structure would be to create a parent page: thedragontrip.com/transfers/india

Is creating parent pages for unimportant content a bad idea?

I want to know which keywords I should be targeting to get the traffic from rival companies. I work for a travel company.

Is there a way I can do this on Moz?

Thanks so much!