Hi Sorin

I think that resulting Google title should always be like this:

Brand, Product Title, Colour, Size

Google pretty much does this.

If you list very few products then you can send them individually with colour and size in the title. Just don't put size and colour as variants as they will appear twice in the Google title!

I have however always found that the way Google concatenates (puts together) title + colour + size as perfectly OK.

Concentrate on optimising the title of the products and descriptions along with on-page content.

Regards

Nigel

When you say 'get credit' you mean, found in search?

By putting the two keywords together you will get found for both. It's a clever way of getting more information in the title.

So if someone searches: "IPA Beer" you have a good chance of being found. If someone searches 'IPA Beer Kit' that will be found also.

If it was me I would probably use: 'IPA Beer Kits' as more people will search the plural.

For goodness sake don't go away and create two pages. Especially if all the information should be combined on one page.

So don't have a page for 'IPA Beer' and another 'IPA Beer Kit, because you run the risk of being found for neither.

Regards

Nigel

Kind Regards

Nigel

Hi Sorin

I think it's down to interpretation.

1. Their titles are identical in the feed (Dubarry Ultima) - Google appends (adds to the end) the colour (if there is one) and the size.

2. Yes, description is used to help PLA ranking by a combination of search term, title and descriptive content. That is why it is essential to have a full description. It is however only visible when a searcher hits the shopping tab.

3. The parent product does not need (and in fact can't because it is non-variation specific) to show the size and colour because Google appends (adds to the end) anyway!

4. You don't need to because the description describes the product and Google appends the colour (if there is one) and size to the end of the title, so Google knows what the product is, its colour and its size!

Making descriptions for every variant (take a product with 7 sizes and 5 colours - 35 variations!) is just not necessary as Google knows all of this information anyway.

I hope you understand better what I have written.

Kind Regards & Good Luck!

I don't know what more you need to know. I work with many retailers who send in a Google feed as well as configuring them so just tell me what the issue is. The odd thumbs up wouldn't go amiss either! We do give out advice for free!

If a product only has one colour then it's OK to have it in the title as it won't have a colour - child. Th description isn't used in PLA's

For the Dubarry Ultima - their title is just that: 'Dubarry Ultima'with the size being pulled in from the feed. Size is not in the title.

They only have one title and they come up multiple times because they send all the sizes to Google and are paying more than the next person for PPC.

The description is also being pulled in but it doesn't contain colour or size. The description is common to all sizes and colours. There is no way anyone could manage a different description for each size anyway - it's time-consuming enough coming up with one!

Regards

Nigel

Hi Sorin

When you send your products to Google Merchant Centre you will have a parent product and children which will be listed as size and colour. The XML feed should have those all listed out separately, so that if someone is looking for a Black Widget size 9 then that will be an individual listing.

The parent title will be appended with the colour and size in search results.

So the answer is: do not include colour or size in the parent title as this will be appended to from the correct attribute data in your merchant feed.

Generally too, on your website, the title of the product, where products have variants or attributes is not to list them in the product title. It's fine to add them to the description, so in organics, they may be visible, but not the title.

I hope that helps,

Regards

Nigel