Hi seoanalytics

I have spent hours trying to help you on this thread and the other two or three you have started! I have patiently answered every question you have asked, in detail. If you still don't understand what I am saying after acres and acres of help and advice then that's it from me.

https://moz.com/community/q/sentences-rdf-format

https://moz.com/community/q/asking-a-natural-question-in-h-tags

https://moz.com/community/q/bolded-words-in-search-results

https://moz.com/community/q/user-intent-and-ranking

This comment is simply idiotic, but more than that it is insulting:

"I have more chances of winning the lottery than ranking..."

Please don't bother me again.

Have a good weekend.

Nigel

I have no idea what Alchemy API is.

No, write your own content with your own researched keywords.

No, I've found pages moving weeks after the first cache after major surgery!

It depends on how frequently your site is crawled. If you check the cache in search results and click the green down arrow you will see the last time Google updated its cache of your page. I have seen pages move sooner than this but if you take that time as a yardstick you will be about right.

Hi seoanalytics

I think you get the idea. I'm not saying that tablet is a perfect synonym for laptop but I think you do understand what I am saying!

Good luck with it

Regards

Nigel

Hi seoanalytics

The whole area of primary and secondary keywords (or Keyphrases) has largely been overtaken by Google's new Rankbrain AI system of determining themes and relevancy. So don't think in terms of these terms - also please don't listen to anyone focusing too heavily on LSI's as these have mostly been debunked as a load of flannel used by SEO's to impress, although leading SEO Brian Dean still insists that they have some effect on SEO. If you start researching LSI's you will end up in a rabbit hole from which you will never emerge! to advise - 'use your primary keyword a couple of times is nonsense'.

Think of your website like this:

Each page represents a theme - for example as Alick300 has used 'Laptop chargers' You need to think about writing chunky, relevant content around the term 'Laptop Chargers' but you do not need to mention every 'secondary keyword' you can think of to pepper the text with. Write compelling copy using semantically connected words like batteries within the content.

By all means, search related terms like batteries, tablets and transformers (are they still a thing?) but if you think in the way of 'Primary keywords' and 'secondary keywords' you will risk overusing certain terms, not having free-flowing writing and turning your intended customer into a brief visitor. Think of the use of synonyms as well - (the Bike/Bicycle analogy is a good one).

Modern SEO is about writing semantically connected and lexically relevant content in such a way that you engage your website visitor and ultimately convert them into customers. The more you engage, the longer the 'dwell time' and the more you satisfy user intent.

Have a read of Brian's latest post on Rankbrain - it's pretty brilliant and you should come away inspired!

https://backlinko.com/google-rankbrain-seo

There is no way of outsmarting Google by determining and hoofing in endless keywords and phrases. Modern content needs to be well written with perfect grammar and spelling and theme focused.

Also, break it down into easily readable chunks - this helps the user to stay engaged as opposed to being lost in long paragraphs. Pretty much like I have here.

Use Google search box to help and 'related search terms' at the bottom of the page to find semantically related phrases.

I hope this helps,

Regards

Nigel

Yes - I am just doing something else.

'What I have written' 

Good luck!

I think you are now at risk of overthinking everything.

Use the MOZ list I gave you and write a page.Then let me see it.  - I feel I've written it already lol!

Use the core Keyphrase as Piedmont Bike Tours and write some interesting content on the subject.

Don't have a fixed number of semantics, write freely, when you think you are about to repeat yourself use a synonym or semantically connected phrase.

If you carry on as you are you'll never write anything, and will become bogged down in Rankbrain, Proxemics and Semiotics!

It's time for action - (Don't look up those words as you will end up in a rabbit hole screaming to be let out!)

Regards

Nigel

Hi seoanalytics

As you have already pointed out each page has a 'theme'

We have established that the theme is the most important Key Phrase on the page. ie Piedmont Bike Tours.

You do not _have _to search for every semantically connected word or phrase and use them all because Google understands what the theme is. You merely need to support the theme with some semantically related content that can contain some supporting baby anchor words and phrases spun within the writing ina contextually relevant way

You need to write from scratch with this in mind.

If you just plop some words and phrases in it will not read correctly.

Rankbrain, which is Google's new(ish) way of ranking pages using AI, understands what a theme is - you are merely helping it understand.

You risk keyword stuffing with the approach you suggest.

Regards

Nigel

Only because you mentioned it further up - I was looking for synonyms for the word 'region' - you don't need it really. Although I suppose you could include a map with the trails picked out in red?

Regards

Nigel

I think it's better to use your brain for this and Google - you just don't need to be so rigorous about it. Google isn't necessarily looking for synonyms and semantics - it's only if those terms are being searched and form part of the family of words and phrases surrounding the main term.

If there are none, there are none.

However I have attached a MOZ download of Alsace Region and Alacse Bike Tours - this gives you an idea of what MOZ is showing for related searches but frankly they are the same as if you had done this yourself in the search box. e.g. alsace cycling holidays, guided cycling tours france, cycling alsace self guided.

The point is you don't need all of them in order like some list. You need to write properly constructed sentences where you can 'pepper' the text with some of them.

Regards

Nigel

XPRMt DWSQK

Exactly!

Yes the Topic will be 'Alsace Bike Tours'

You will start the piece with:

The Alsace region is in the northeast of France bordering Germany...

Then go on to describe it in a little detail - is it mountainous, very flat, hills, mud tarmac/concrete ...etc...)

Then describe the tours themselves in greater detail.

I think routes, tours and trails fall very close to each other - all three are semantically related if not close synonyms!

Regards

Nigel

Hi seoanalytics

Lexical semantics and synonyms are similar in that, whilst a synonym is one word which can be substituted for another - Bike / Bicycle - Lexical semantics deals with the meaning of the word or phrase.

A bike or a bicycle is a machine for conveying a person from one destination to another. The meaning of the word is that it is a self-propelled mode of transport. A synonym of a bike is simply 'a bicycle' - no need for any explanation.

LSI or latent semantic indexing is an old acronym that really shouldn't be used in relation to modern semantics. It was originally used in the 80's as a way of indexing complex information. A form of data retrieval - most high-level SEOs completely poo poo its use these days so it's best to ignore LSIs and focus on the concept of semantics in its true sense.

I think the danger here is that you risk getting bogged down in the subject and over optimising your page. The essence of great writing can be lost in a desire to fill the page with every conceivable permutation of synonym and lexically connected words and phrases. In doing so you risk either over stuffing or getting it wrong. Worse still, spending just too much damn time on it!

The topic is the place to start as that is the highest level. So the topic, for example, is Bike Tours In Piedmont.

Synonyms can simply include the words Bicycle as opposed to Bike and for example Routes and Trails.

Semantics are the wider meaning - so 'Biking through Italy'

In my reply on Dec 22 I said that you must focus on 'what people might type in' and what you are seeing in the Google suggestion tool and the related searches at the bottom are firstly the most common words and phrases typed in and secondly what Google believes are closely related searches.

Like I have said all along - don't get too bogged down in this - the knowledge you have learned here is likely to be 100 times better than any other site competing with you - trust me! No one I have ever helped has gone into this subject as deeply as you!   So you will be miles ahead!

Related topics are separate pages - don't mix them up. It's very much in the writing of the sentences so when I use the word 'pepper' this means intertwining or 'sprinkling' it into your content.

Finally, if someone bangs on about LSIs then ignore them as they do not know what they are talking about. Too little knowledge is a dangerous thing.

Regards

Nigel

Hi seoanalytics

Most people don't bother with the plural problem but I always use plurals when I think the customer will type that in preference to the singular. Seach results always differ (just type in 'bike') so it is important.

For me, Piedmont Bike Tours wins every time because that is what people will type in - regardless of the fact you only have one.

How many times? - once! - you will have an H1 which will say it and close semantics, so 'trail biking' etc so don't overdo it - even if you are writing 1000 words I would still only say that max, twice. Then let the baby anchors do their work.

Best of luck. If your site is updated then you will see an improvement right quickly - in my experience, you will see a bump then a drop back so don't be alarmed when this happend.

Cheers - have a great holiday! I'm off to the pub

Nigel

It depends on a lot of factors - the most relevant one is the frequency of site crawl. Some pages can take 6 weeks - search for the page in Google and hit the down arrow to check the last time it was cached.

Fetch Google in search console as this can speed things up.

If it's a brand new site it can take a while!

You're selling Bike Tours in Piedmont and whilst it is no problem mentioning related topics the more you write about related items and less about the core topic the more you dilute your page.

The more people you listen to with conflicting/nuanced views, the more stressful and ultimately impossible it is to finish the job in hand.

Write the page - watch the ranking - adjust as necessary!

You aren't going to be criticised as you have taken great advice and you are going to write a top ranking page.

Frankly I would stick to Piedmont Bike Tours. It's no problem mentioning Barolo and Barbaresco in the text but once you start adding headings you are diluting the thrust of the page.

LSI keywords are a bit if misnomer but loosely they are semantically connected words and phrases - similar are produced by MOZ with monthly search volumes. There is a free tool that just spits them out. I think you have more than enough sources for these as you are in the industry - just don't think you need to stuff them all in. Remain focused.

You need to think about words like 'best' 'easiest' 'scenic' and other terms people may type in.

Regards

Nigel

Yes but not too wide related topics. If it's too far away then make a separate page!

You need one image named with the focus keyword - 'Piedmont Bike Tours' so instead of saving it as eg DSC168541 - straight from the camera, name the image 'piedmont bike tours' so its URL will be site.com/piedmont-bike-tours.jpg. Make sure it is no bigger than say, 75k to keep page speed up.

Then make the alt tag of the image 'Piedmont Bike Tours'

Other images must be named in this way.

the alt is like this

Keep the alts short & descriptive.

eg 'Barolo Wine'

etc

Regards

Nigel

H1's are not for sentences, they are punchy headers incorporating the main keyword, designed to catch the eye.

H2 - yes exactly

Barolo Wines - Exactly right.

Get some images, named as the subject with alt tags in there as well.

Regards

Nigel

OK

Yes, keep it fluid, there is no need to group them together. Make it read naturally.

The best way to format the Meta title tag is like this

'Main Keyword - Related Keyword (or higher category) - Company Name' so

'Piedmont Bike Tours - Cycling in Italy - Company Name' (keep under 60 characters)

Meta description: Make this your call to action - it does not help SEO per se so don't fill it with keywords.

'Book a thrilling bike tour of Piedmont in the sunny hills of Northern Italy - unbeatable prices from company name - call us on 12345678 or book online here!'

Keep it under 140 characters or Google will add an ellipsis at the end ' ...'

The H1 does not help SEO on its own, only part of the keyword density on the page. It should sit at the top of the page and contain the keyword:

Piedmont Bike Tours

The H2 does not help SEO per se but is useful for breaking up the content on the page. It is usually only used to divide content - so if you do use it make sure that you follow it with a few paragraphs. Some people advocate a minimum of 300 but it, not the number, rather the way it's written. Don't overdo the keyword, think semantically.

eg:

Cycle Tours In Barolo

Keep it natural - I can't advocate that enough.

Regards

Nigel

PS when I say 'per se' I mean 'directly' - of course, a well-written description with strong headings will cause people to visit the pages and take action - the interaction through lower bounce rate and less pogo-sticking is good for SEO, obviously.

Semantic similarity is the most important thing and that comes from you, the writer and the tools you use to provide contextually similar words. Clearly, 'bike' and 'bicycle' are almost semantically identical and can both be used on the page as variants. The closer the keywords are together the more targetted the focus of the page but just be careful not to stuff it - remember to concentrate on writing fluidly.

You can always check a page for its relevance to a particular keyword/phrase in MOZ.

Regards

Nigel

You're right Paul - I was talking about the title.

The description is your call to action.

I think you are right. Industry descriptions can be very dry so I think it's important, and a much better read to make them sound natural but also vibrant and exciting. If I am going to book a cycle tour then I want to read how great it's going to be!

Hi Kingalan

I did offer to help after you emailed me. I emailed back but didn't hear anything back from you.

Regards

Nigel

Hi seoanalytics,

Haha, perfectly OK

That's completely OK, in fact, 'stop' words like 'the' 'of' 'it' and 'and' are generally ignored anyway. It also reads much more naturally so not only will you keep Google happy, the reader will prefer it!

Kind Regards

NIgel

Hi seoanalytics

The closer the keyword you use to that typed in the better the result. However, with the strength you are putting into the age I honestly don't think it matters. Just don't overdo the 'bike tours' part!

Regards

Nigel

Hi seoanalytics

In my experience, it does not matter. As long as the words are not repeated on the page distance isn't an issue.

Kind Regards

Nigel

Perfect! yes exactly - keep the focus on Piedmont.

You can still use Piedmont at the front of selected keywords as long as you don't overdo it. Keyword stuffing carries with it its own algorithmic penalty problems, so if try to restrain yourself when using it! Replace it with 'the area' 'the region' etc. If you do this well you will dominate SERPS

Regards

Nigel

You can have related topics on the page as long as they don't swamp the main keyword, making it invisible within the text. If you are going to do this then have a heading for each and continue like this.

"Barolo, set in the heart of Piedmont in the province of Cuneo is the perfect place to pack up your trail bike and hit the road. There are miles of country routes to choose from..........."

So you are weaving a story about how great these areas are to cycle in whilst occasionally mentioning the region and province, all of which are important baby anchor texts.

I am not saying 'don't' mention the towns - I am saying that if you do make it clear where they are and don't swamp the main keyword - i.e dilute it too much on the page. And, if Barolo is very prominent maybe consider a page for it.

You could end up with a category killer page of 1000 words + but remember that this pages need to keep the attention of the reader so pepper them with a nice balance of text and images.

In terms of the MOZ keyword tool.

Enter the term 'Piedmont bike tours' and filter by medium lexical similarity. You will see words like 'Cycle'', 'cycling routes' 'rental' ' trail'. Weave these into the sentences that you are constructing. It takes some skill to write in a fluid manner without repetition - make it for the reader, not Google - make it engaging so that people will read it - make sure all pics have different Alt text.

Regards

Hi SEOanalytics

If the page is about 'Piedmont Bike Tours' then make the Meta title 'Piedmont Bike Tours - Cycling in North West Italy" something like this and the same for the H1 - also upload an image with the same for the Alt.

You can then talk about the area on your page. I wouldn't be so rigid as to stick to one paragraph per town like Barolo but likewise, I wouldn't fill the page with mentions of those keywords too frequently because the subject of the page is Piedmont and the more you fill the page with towns and villages, the more you dilute the main focus keyword.

If you want to have separate cities/towns/villages e.g. 'Barolo Bike Tours' then consider that you may need separate pages. So these can all be listed on the Piedmont Bike Tours' page but with their own separate links off.

Search Moz keyword tool for additional keywords here: https://moz.com/explorer/keyword/suggestions?locale=en-GB&q=piedmont bike tours

You see how it doesn't mention the separate towns?

Regards

Nigel

Regards

Nigel

Hi SEOanalytics

The better a sentence is written with contextually strong keywords intertwined throughout, the more elegant it reads and the more professional it looks. Just compare reading Oscar Wilde to JK Rowling. Wilde's writing is poetic and richly written with proselike descriptions, fabulously florid verbs, alliteration and dialogue.

For me, it's important not to repeat nouns. for example 'The singer stalked the stage' (Subject, Predicate (verb), noun), then the singer leapt into the audience, smashing his face bloody on the ground'. You would change the second 'singer' to 'he' or 'front man'. There are a million examples and this is a very obvious way of using semantics.

There is an art to good writing and the Subject/Predicate/Object form is just a discipline to ensure you write in a clean and precise way. It's also good for SEO as it ensures that the correct keywords are used in the right way, using the correct tense and not stuffed.

One could imagine that if my sentence was targetting the keyword 'singers' then the use of alternative, or semantic would enhance the SEO value of the piece.

There is rather a wonderful video here: https://www.brightstorm.com/english/grammar/sentence-basics/subject-predicate-and-objects/

But of course, I have tried to explain the practical use of this in relation to SEO. If we didn't write in this way then the piece would simply be a list of interconnected words or bullet points.

I hope that helps,

Regards

Nigel

Hi Ryan

Disavowing a link doesn't take it away so they will still appear as backlinks to your site. The fact that Google disregards them in relation to your site does not take them off the sites they are on, so best practice is to approach the webmaster first and request the link be removed. If you get no response then disavow.

Remember also that the file you upload should be ALL the backlinks to want disavowing, don't remove any which have been previously uploaded as the links will then go back! rather, download what you have previously uploaded, and add newly found toxic links to the file, which must then be re-uploaded.

Google will date stamp each file. The file is not read be real people so don't bother making any notes on the file unless they are for you or your staff's benefit.

Regards

Nigel

Hi Kingalen

I honestly would not use that French site as a model for your own. The homepage is just one big banner and you have to scroll below the fold to search anything,

In my experience, the best home page for this type of site is one big search box in the middle with little opportunity to refine it until they get some results. You have to hook them in with the minimum of fuss.

It's not the amount of text on the homepage but how relevant it is and quite frankly it just drones on about expiring leases and out of town businesses needing a rental. Keep it focused and succinct.Go to MOZ keyword explorer or any similar product and type in 'Office Space New York' and look down the most searched keywords. 'New York Office Lease' as well and write clean contextually strong copy for the home without overdoing it and trying to rank for every keyword you can think of.

Then when a user has clicked on say, Bryant Park, show them the listings. Not just one or two at the top with a link to 'view all' and the rest of the page thick with content - Give them what they want as quickly as you can, and if then add some local area content with a map and image with alt saying 'Bryant Park'  below the listings.

It seems to me that someone's attempts at novice SEO has ruined your site and you need to simplify and make the object satisfying your customers as quickly as possible rather than filling the site with cannibalising content and needless words.

Of course, Meta is important for SEO so make sure that yours are optimised 'Bryant Park Office Space for Lease' you have 70 characters so. use them.

Use one (1) H1 on the page! - for some reason your logo is an H1 - Use a logo with an Alt tag - 'Metro Manhattan Logo'

Then the other H1 'Bryant Park Office Space' is OK, grab a photo of Bryant Park and Alt it 'Bryant Park Office Space' and use just 3-500 words per page and you will be fine.

I hope that helps.

Regards Nigel

Regards

Nigel