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Hi there fellow Mozzers.

I work for a wine company, and I have a theory that some of our category pages are not ranking as well as they could, due to keyword stuffing.

The best example is our Champagne category page, which we are trying to rank for the keyword Champagne, currently rank 6ish. However, when I load the page into Moz, it tells me that I might be stuffing, which I am not, BUT my products might be giving both Moz and Google this impression as well.

Our product names for any given Champagne is "Champagne - {name}" and the producer is "Champagne {producer name}. Now, on the category pages we have a list of Champagnes, actually 44 Which means that with the way we display them, with both name of the wine, the name of the producer AND the district. That means we have 132 mentions of the word "Champagne" + the content text that I have written.

I am wondering, how good is Google at identifying that this is in fact not stuffing, but rather functionality that makes for this high density of the keyword? Is there anything I can do? I mean, we can change it so it's not listed with Champagne on all the products, but I believe it would make the usability suffer a bit, not a lot - but it's a question of balance and I would like to hear if anyone has encountered a similar problem, if it is in fact a problem?

Pretty much the title. I am putting together a "game plan" for my CEO, where I would like to touch on the difference in CTR between SERP organic results and SERP PPC results. I've found a few blog posts that talks about PPC being responsible for 15% of all clicks, where 1-5 organic results are responsible for 68ish % and the rest being on 6-10 and page 2/3. However, I do not see any sources in these articles, which begs the question, where are these numbers taken from? Any suggestions?

My own gut feeling (and SERP behaviour) tells me that these numbers might actually be super accurate, but since my business plan will most likely end up in the hands of our board of directors, I would very much like to back up my action points for growth, with actual sources.

Thanks in advance.