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Rewrite your website with good copy.

Often poor copy is usually the result of the time poor. We rush to get a website up quickly and cut and paste. I suggest you go to a website like freelancer or similar and have some one bid on writing good copy for you. I have used this in the past to have someone write me a few blog pages (which I then customize to my style). They do all the research and make up the content. Look for someone with a good history and feedback. Instead of blog pages they can be content for your website.

If you do have the time. This is the process I follow

• write down everything I know about a topic in bullet points (it can be typed)
• sort these points into something that makes sense.
• discard the duplicate or irrelevant points
• identify the key words or topic from these points
• develop an opening paragraph
• sort out the remain points into coherent sentences and structure.
• Closing / Contact us paragraph
• Have someone else reread it for clarity and understanding, make any changes.
• Finally go back and tweak it for keywords and seo

Good luck with your website.

Just thought I would mention a few things I have tried in the past. Same competition and prizes

Firstly - I sent out an email version of a newsletter with the competition. I had 1 response to the competition.

Secondly - I send out the same newsletter to 300 people in hard copy - I received 50 entries.

Thirdly - I put the competition on Facebook. Received an overwhelming response - most by referral from other people entering. I end pulling it off Facebook as it was attracting people from outside my target market. These competitions are listed quickly on competition websites.

So in answer to your question - if your target market is stay at home mums then facebook is a great tool.

What exactly is your objective for the competition. Is it

a) To promote your brand to your existing client base

b) Gain new potential clients.

c) Grow the number of facebook likes your business has.

Depending on your objective will depend on your strategy.

If you are in a specialized technical industry ask for 50 words on a particular item / industry vision. This will weed out a lot. Those it doesn't you can usually pick up if they do / do not know what they are talking about.

Maybe you could post the competition on Linkedin - at least then you have a better fit for your target market.

In Australia I recommend ilisys.com.au - they are owned by Uberglobal. They have a dealer hosting package. We host our clients domains and websites under this package its quite well priced - we have about 100 domain and its costs $200 per month. They have all the usual features, CMS support, regular backups, automatic restore on request. Alternatively I can host you under our package.

Good luck with the other countries

Perhaps reduce it down to a couple of lines - with a link to another page with the explanation. Also of the two pages you gave one has the content in italics, the other not. Whilst nothing to do with SEO - it just stood out.

Why don't you write about how the equipment is being used. How it solved a problem. Perhaps a case study on how a client used it and how it improved their business. That way it is irrelevant on various models or even the same model. People love seeing how equipment can solve problems. If well written your clients will love it and perhaps put the case study up on their website and link it back to you.