For a couple of years we're doing internet marketing for a local car rental company in Holland that operates at Amsterdam Airport and competes with players like Herz, Europcar, Avis, ... We started with SEO, SEA & Remarketing. With an overall conversion rate of 13% the results are pretty good, and our client is happy Whieee
End 2011 we started with an evaluation of the efforts we did last year(s) and to come to new insights to work on in 2012. The SEA & remarketing campaings have a (very) possitive ROI, and they give us lots of insights where we should focus on doing SEO.
We identified longtail keywords with a high search volume but when monitoring these keywords in SEOmoz we see they are fluctuating. Some keywords gain ranking positions in google.nl but lose positions in google.com and vica versa. That's pretty frustrating, because we want to rank good in both
I was wondering what's the best practice for these longtails... Do we make specific landingspages that focus on these longtails, or do we focus on linkbuilding getting links with longtail anchor texts to the homepage of the website?
An example: last week we rose 14 positions for a keyword in google.nl but for the same keyword we dropped 4 places in google.com (while .com is much more interesting for our client)
Any suggestions are welcome!!