Just good practice. One SEO advantage would be to include a reference to your sitemap within the robots.txt file.

Aside from that, if you want all of your pages crawled and don't have a sitemap (although you should), no need for a robots.txt file.

I don't believe it would help with SEO (otherwise authority would flow in an infinite loop) and it is poor UX.

Was wondering what's better for SEO.

Unless you are trying to rank for your reviews page, it would make more sense to include the content on the related services page. e.g. if you have multiple reviews/testimonials that mention specific services, try to place them on the most relevant pages. This would boost the relevance and add more unique content to the pages you actually want to drive traffic to.

What I would be more concerned with is user experience... where would visitors be most likely to see and be persuaded by your reviews? That would depend on your business and website layout.

Where are you getting this data from? Perhaps "organic" means bing/yahoo/other search engines - where your client is ranking.

Does the business have a B&M location? If so, create a Local Business page in Google+. There, you can set all of the areas that you service.

Another great way I get my clients ranking for specific towns is to create pages for each. E.g. [nearby town] Landscaping & Lawn Maintenance

Then populate those pages with things specific to that town: mention clients/testimonials from that town, include pictures, personal comments (maybe they have different lawn styles), directions to your office.

I'd go with the parameter option:

1. Go to Webmaster tools > Crawl > URL Parameters > Configure URL Parameters and enter all of the sorting/filtering parameters there.

2A) If all of your items are on one page, you can set up a canonical URL for that page (which would ignore all sorting parameters)

2B) If your categories have multiple pages, be sure to use rel=next/prev for pagination

You can install on windows but its more complicated than Linux.

The main thing you need to do it make sure the new URLs are the same as the old URLs (play with the permalink structure). If you do that, rankings shouldn't be affected.

If you can't get the URLs to match up exactly, make sure to set up 301 redirects from the old URLs to the new ones. You may lose traffic temporarily while Google adjust to the new URLs, but should bounce back within 2 weeks.

If there is custom coding involved, you'd need to convert to PHP.

I like your suggestion with the overlay when a visitor is using IE8. Couple that with an additional stylesheet with fixes to make the site usable (if not responsive) to reduce visitor drop off (because you can bet that many people won't download a new browser and just leave the site)

Nothing special.. rankings are determined through very similar factors: quality, relevant links and content.

Make sure all of your pages target a specific keyword, keep building links and producing relevant content and you will break into top 50 rankings in time.

It is the right way to do it

According to this, looks like you should include the <loc>url as well, so add:</loc>

If you can keep it under 15 words, i'd stick with 1 alt text for all instances - throwback MC video. So in your case, "Old Navy commercial display, faux white brick panel accent wall" would be acceptable. I think it would strengthen the keyword relevancy for the image rather than using different alt text on different pages.

This gives me an idea for a test though... time to throw up a web page

That's what the rel="next/prev" does. It tells G that these pages are part of the same list and just the items change.

No patterns? e.g. ones that rank worse are linked lower/later in the category list

Internal structure i meant like are some categories interlinked better (from blog posts, featured sections, etc)

Is the text unique on all categories?

Yep, had a similar case when we moved a clients blog from blog.domain.com to domain.com/blog. Not only did rankings for blog terms increase, so did the rankings for the pages on the main site. Glad to see this holds true in other scenarios.

I'm glad I stuck to my guns when clients asked whether they should move. I was skeptical after MC released that video that basically said there is no difference.. but you need to read between the lines. He would make a great politician haha.

Looks like some negative SEO. I would disavow the site to be on the safe side and be sure to monitor your backlinks actively.

• keyword difficulty
• external backlinks to specific categories/products
• internal link structure to specific categories/structures
• content (product descriptions, category descriptions) on the related categories

I like using the same alt text for an image across the whole website. Alt text = alternative text = if the image is missing, what descriptive text would let the visitor understand what was there? Just make sure that 1 alt text is perfect (e.g. "master bedroom with green wall accent")

In terms of SEO, I see your point of varying the keywords in order to rank for different terms but I would be careful not to set off any spam flags. If you do decide to mix up the alt text, make sure they are still very similar and you avoid keyword stuffing.

Go to webmaster tools and do a "Fetch as Google" 

If you see the content in the source, it will be crawled.

On http://www.badkamerxxl.nl/f/merk-sphinx/, in the top paragraph.. maybe mention the 345 series and link to it? That would be a strong prominent link.

You'll need to give G some time to reindex structure/links and adjust rankings.

yep

Don't add paginated pages to sitemap.

You should not canonical page to page one... canonical to each of the paginated urls (just strip sessions ids and such)

rel="next" and rel="previous" on the one hand and rel="canonical" on the other constitute independent concepts. Both declarations can be included in the same page. For example, http://www.example.com/article?story=abc&page=2&sessionid=123 may contain:

Change the way your ecommerce site paginates so that it shows ?page=x

Then add tags to the headers

Google considers link location for link authority (e.g. header links get more weight than footer/sidebar links). Maybe try adding a "Featured" sidebar widget above your filters and link to your hottest selling sections (would prob improve conversions too )

LEDSupply - Best Deals On Cree LEDs, LED Drivers & LED Supplies

For All Your LED Project Needs!

Prob not a big deal but could be seen as too spammy by G with the whole thing (mention LED 5x vs 4 + the "for all..." dilutes the other keywords)

So there are a lot more links on your sphinx page than your competitors so a lot less link authority flows to it (you have way more filters).

As Claudio mentioned, you should get more direct links to that page from your site... "featured products" on your homepage, link from a post in your blog, mention it on category pages (i.e. alle douche).

In addition, you should add rel="prev/next" on pages that have pagination.

Considering that you don't have keywords in either case, doesn't really matter. Won't affect your rankings.

My opinion, add more keywords along the lines of: LEDSupply - Best Deals on LED Drivers, Strips & Lights!

Check out: http://searchengineland.com/googles-matt-cutts-on-affiliate-links-we-handle-majority-of-them-125859

I would message all your aff's and ask them to nofollow, make the new default URL you give to aff's nofollow and keep your 301 redirect thing. In your next RR (if you need it) mention all those steps you took.

Analytics can be inaccurate but not by that much (unless tracking is somehow messed up).

I would tell the company that according to your analytics, you only received 2 visitors (and show them). Set up another tracker and ask for 1 month more for free to see if their stats are valid. If you get no visitors or they don't agree to a free month, they are probably bullshiting you.

Some more ideas:

• Track miles taxied and give bonus free miles
• Refer a friend and get free miles
• SEO: ask them to leave a review after they got a ride
• SM campaign: selfies in the taxi (#supertaxi or something)

I guess my general train of thought is to trade social media engagement for free taxi fares.. get people talking about the service and how easy it is to use.

Fun project, enjoy

On your competitor's site, to reach that page I...

http://www.badkamerconcurrent.nl/ > Click "Sphinx" link on bottom > Click '345' in left navigation

How do I get to that page on your site?

In addition, that page has the following tag: rel="canonical" href="" /> [you should either remove it or use the correct url]

Looks pretty spammy and unorganized. Are the pages ranking well?

Replacing them with a dropdown selection would work

Who is the target demographic?

Random thoughts

• Go heavy on social media, especially during big events/holidays (get picked up from airport, avoid drinking driving)
• Download the app for a chance to win a free limo tour
• SEO - write about places to go in the area, share stories
• Make sure the app makes it super easy to book > share + after they actually get picked up/dropped off > share
• g/fb/twitter ads

Here is my experience...

Client runs a large ecommerce site and also creates a feed that is used for the Amazon listings.

When title on ecommerce site = title on amazon, only the amazon listing ranks (images and product descriptions are the same)

When title on ecommerce site is slightly different than title on amazon (e.g. "brand model t-shirt" vs "brand men's model t-shirt"), both of the pages rank in search.

So titles MUST be different in all channels, images/descriptions should be different, but not nearly as important. If you have a handful of products, I'd invest the time in creating several variations of the descriptions/images. If you have thousands, you are better off spending your resources elsewhere.

Make sure it is a 301 redirect, not a 302 redirect.

It also takes a couple weeks for google to reindex the new urls and adjust its rankings/stats.

I'm sure Google gives special treatment to those websites so we can't be too sure. However, what you should be asking is if listing your products in Amazon and Ebay will lead to more sales/ROI. If yes, do it.

Be sure to use slightly different keywords/titles for your listings so they don't come up as duplicates so that all 3 show up in search results. At the very least, your product will gain more exposure, drive more traffic to your site and open up more opportunities for natural backlinks.

I don't even see that anchor text anywhere on the site so I'm pretty puzzled too. Not sure where it is reading that text from (unless your site show's bots other source code). Hit up a Moz rep and confirm if it is a bug.

I'd just swap it. Make the breadcrumbs H2 (or just regular paragraph text) and product title H1 on the product pages. Having the same text for H1 & H2 should be fine, just don't keyword stuff.

If its ranking well, don't mess with it. If its not, I would flip the two (index categories, noindex tags). The main problem with indexing so many tag pages are the duplicate issues that arise. The same post blurbs are repeated on 5+ tag pages and the tag pages don't have any unique content.

If you index just the categories, you can write up a unique, keyword targeted description for each category. This would consolidate your pages and give more authority to each, as well as reduce the instances of duplicate content.

If that is the only place where "Picture frame" appears on the page, then yes.

Usually, ecommerce sites have the product title within the product section (where you can view images, description, add to cart, etc) and that is what should have the H1 tag.

I meant screenshot of "When we have run a Open Site Explorer analysis on our own site, it says that for all our internal links the Link Anchor Text is 'Help with logging in'" - i dont see that in the OSE analysis anywhere.

www.rightboat.com/search?manufacturer=Beneteau&model=Antares+9.80 --> returns no backlinks for me

www.rightboat.com --> don't see the 'Help with logging in' anchor text anywhere.

Could you send a screenshot maybe?

If you have entirely new URLs and set up 301 redirects properly, it usually takes about 2 weeks for the rankings to bounce back.

Also, its hard to tell if you did anything wrong during the transfer since we cannot see your old site.

I remember G saying that you should include links you've removed in disavow as well. You can add a comment before you list all the removed links but I don't think G manually reads disavow files anyways.

Since it's algorithmic, you just need to disavow/remove all those sitewide footer links and fix your anchor profile. Check out this case study as it is very similar to your situation.

I'm assuming you received a manual penalty letter.

I would do the separate subdomains (if this is a complete list and new ones aren't being created) since it shows more effort and won't discredit any links you get from legit .blogspot blogs. Be sure to include the domains you've successfully removed in your disavow file as well.

If this is a problem that will continue (more people will create new sites with your footer link), you might have to disavow the whole domain.

what's happening is that there is a 302 redirect to : http://www.toolsandmachinery.com/index.php?cPath=5883_8097_8110&osCsid=8a13a53a966400e3bef97cef001aa4e5

Then it's 301 redirected to: http://www.toolsandmachinery.com/jet-parts-5883/jet-dust-collection-8097/jet-jc-3-parts-8110/?osCsid=8a13a53a966400e3bef97cef001aa4e5

I'm thinking this is due to some plugin but i'm not too familiar with osCommerce so can't be positive. I would try to install a SEO plugin and see if that helps.

Manual > Yext BUT Yext take a lot less management/time/effort and will be effective in ranking small businesses.

So if you have the time and resources to hire and manage an employee/outsourcer to manually submit, claim, verify and update your listings - do that.

Yext pretty much does that but all automated through a backend. You enter your business info and Yext submits/updates the listings on all the sites (I don't know whether they have outsourcers doing it on their end or its all coded). I've found that changes take longer to update with Yext and isn't as flexible.

• Check if domain is indexed
• Check the anchor profile of the domain - too spammy means it would affect your current site's anchor profile and possibly penalize it
• View the site via archive.org and make sure it was good site. Spam/porn/hacked sites will probably do more harm than good.

Also, the best 301 strategy would be to link individual pages to specific new pages on your site. I would focus on the pages that have external backlinks and do a catch-all redirect to the homepage for the remainder.

Okay.. what kinds of links are throwing up the 302s? Old product pages? www/non-www?

I often see people leaving off the trailing slash in links which 302s to the URL with the trailing slash.

That depends on how the current 302's are set up.

Via PHP header? htaccess? IIS? Some plugin/script? Can you share more info?