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It is of my opinion that in most cases having a schedule (every day at 8:00 AM, for example) helps keep your subscribers engaged as there is a level of expectation. And, the expectation helps with open rates for which helps with engagement.  Also, if your audience goes 3 weeks without hearing from you, how much churn do you think you will have?

I do believe, however, that in some niches, spontaneous is key, but this is my exception; not the rule.

And, as always, quality over quantity.

It does matter. A link to www.yourdomain.com is different than a link to yourdomain.com.

If you're 301ing www to yourdomain.com, then the link may not be as valuable (as evidenced by the difference in PA). I know from a content perspective it doesn't matter. But from a link perspective is what I am trying to get opinions on.

Agree. Rethink the strategy entirely.

It's only duplicate content if it's indexed. So, you could noindex those pages, but, I would still keep a watchful eye in Google to see if they do or do not get indexed.

Also, since your not looking for an SEO benefit from these fluffer articles, put them in one category you will never use, and each month check to see if you have any pages indexed in that category. If Google does index them, then just use GWT to deindex that category and then you won't have to worry about it.

Rule #1: A company MUST be 110% committed to the resources for content.

Rule#2: Inbound content traffic is the weakest form of traffic from a conversion perspective.

Rule#3: Because of Rule #2, you must change the process in which you convert.

Most of my clients are smaller ecommerce sites. While content is king, and content marketing drives traffic, remember what we learned about SEO that took 15 years to figure out: It's not just about traffic.

Basically, I convert my client's funnels from a click-->conversion process to a click-->lead acquisition-->lead nurture-->conversion process.  Content is a great way to acquire leads, even if your site is an ecommerce site and regardless if it is B2B or B2C or its size.

This means you need to integrate all your promotional tactics into a comprehensive plan that marries SEO, content, email, and ecommerce into one, unified program.

Let's define a lead as an email address for now.

A few ideas to generate leads from content:

1. Offers - About the best way to get anyone's attention. Consider a free download or a coupon that you need to be sent via email. FREE is good.
2. Comments - I am always asked what is the best commenting system. My response is ALWAYS the one that allows you to own the community. So, comment systems like disqus,etc, I ignore. They are GREAT from a community standpoint, but you can't capture the email address from the person leaving the comment. So, KISS, and make sure that you can acquire the commentors email address.
3. Free Subscriptions to content

Now that you have their email address, you can create campaigns that strenghten your value propositions and get people into a buying state of mind. Then, go for the kill and ask for the sale! Convert!

Best,
Guy

P.S. Side Note: IMO, gone are the days that you treat each tactic as its own silo. They need to be fully integrated with each other in order for your marketing to convert.

OK. Let's get the obvious out of the way. We all know to 301 www to root, or root to www. However, my questions for discussion is, which is better?

Is it better to redirect the root to www or redirect the www to the root?  I ask this from the context of links. Because, even though my client's sites are being redirected in the .htaccess file, I note different PA, DA, and link counts for www vs no www. It appears to me it doesn't seem to matter in the social signal arena.

What I am thinking is that redirecting the root to www is better because humans naturally link with www, so you take advantage this natural aspect.

Agree or disagree? Are there any other considerations to worry about?

Thanks,
Guy

P.S. My opinion is to call BS on link juice through 301s. It may help, but it is never as good as a link with no redirects.

That's what I figured but wondering if publishing it on YouTube makes it public domain? Plus, my client would cite the source. I sent an email to the company who owns the video to seek permission.

Hello there!

I'm wondering if there is any legalities involved with transcribing a video on YouTube and posting the transcription on a site that does not have the rights to the video while sourcing the video and giving credit.

I second this. Yoast SEO Plugin is far superior to the All in One.

GWT is based on domains so you shouldn't have to do anything to it. Just do a quick audit to see if your sitemaps URL changed.

It is of my opinion that in most cases having a schedule (every day at 8:00 AM, for example) helps keep your subscribers engaged as there is a level of expectation. And, the expectation helps with open rates for which helps with engagement.  Also, if your audience goes 3 weeks without hearing from you, how much churn do you think you will have?

I do believe, however, that in some niches, spontaneous is key, but this is my exception; not the rule.

And, as always, quality over quantity.

It's only duplicate content if it's indexed. So, you could noindex those pages, but, I would still keep a watchful eye in Google to see if they do or do not get indexed.

Also, since your not looking for an SEO benefit from these fluffer articles, put them in one category you will never use, and each month check to see if you have any pages indexed in that category. If Google does index them, then just use GWT to deindex that category and then you won't have to worry about it.

To add to what Irving said, use the same GA account, but grab the latest code for that account. You'll want all the data in one account. Don't forget to create a new annotation so you can quickly remember when you launched the new site, and see what happens easily from that point forward (and backwards).