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How do we stay relevant in local search rankings without a physical office?

What are some best practices to employ before the office is closed?

What are other things we have to consider?

Thanks for the reply - this was the top organic search result.

Anyway, I've seen these pop up for certain searches (not all). I'm curious as to how these truncated sitelinks appear. When searching for a company, the full sitelinks appear with descriptions and the like, but these little ones are a little new to me (apologies, I don't know if they have an official name). Is there a way to get them to appear for our page? Or more importantly, does it matter?

iZlJZ

Thanks for this.

The Possum article is very interesting, but there's no word as to how to appear on the map. We don't show up until you zoom in to the block, which is problematic for us. We had actually been showing up first on the local search results (on page one, but not the actual map results page) until the SERP stars were removed.

I'll add that what I'm seeing is similar to this issue, reported last February. At the time, it was temporary, so hopefully this is a bug that Google will address shortly:

http://searchengineland.com/google-looking-into-review-stars-dropping-out-of-the-search-results-243162

It looks like what happened is that Google removed review summaries (stars and such) from SERP for our business category, so our reviews are no longer visible on the page. On local, the review summary is also missing, unless you click on us specifically.

This had the effect of removing us completely off of the local map results. We're listed, but not on the map. This is probably the biggest loss for us, as we share a building with a competitor and only recently overtook them (as local did not like displaying two companies in one building unless you zoomed in close).

The link you provided doesn't discuss how reviews are displayed on SERP, but thank you nonetheless!

In just the last week, it seems like Google has removed reviews for businesses in our industry (staffing), which is unfortunate since we've been working hard for those reviews. The effect has been to be completely left off the local google business results. One week, we're at the top of the business reviews with our location prominently featured on the map and the next, we aren't even listed.

It seems like there must be list of industries in which Google takes reviews into account (or if they do, then at least displays the reviews in the results). For us, up until last week, if you searched "temp agencies", these reviews were included in SERP. Now, nothing.

Is this fairly normal behavior for Google?

Thanks for the information!

I think at this point, we are going to leave the page as is and just change the site nav to link to the new page. We'll leave the other page there to keep doing what its been doing, but without the new traffic from the main site.

Hi Moz Peoples!

We have a small site with a simple site navigation, with only a few links on the nav bar. We have been doing some work to create a new page, which will eventually replace one of the links on the nav bar.

The question we are having is, is it better to rename the existing page and replace its content and then wait for the great indexer to do its thing, or perm delete the page and replace it with the new page and content? Or is this a case where it really makes no difference as long as the redirects are set up correctly?

Thanks for the information!

I think at this point, we are going to leave the page as is and just change the site nav to link to the new page. We'll leave the other page there to keep doing what its been doing, but without the new traffic from the main site.