I would suggest to to find out how visitors get to these pages that have high bounce rates. Perhaps they end up there via search terms that are not relevant enough. If that is not the case then you need to go into the content. Is it clear enough, do you have good products images and are they big enough. You could consider asking people that leave a page to answer 3 simple questions (there are tools for that) and find out why they left the page.
Good luck!