Welcome to the Q&A Forum

Hello Moz community. I’m looking for feedback on how
to improve this national company review/comparison website. We bring in experts in the industries we are writing reviews on. Well then conduct extensive keyword research and provide an SEO optimized recommendation content briefing to the writer. The writer creates the content including the high search volume and most relevant keyword phrases that people are searching for. We also make sure to match the intent of the keywords to Commercial intent for the content to ensure it matches our audience. For example, we brought in a leading audiologist and created the top Hearing aids for tinnitus.. How can we improve the process and site, any recommendations?

Just don't make it exact match. I like the name you picked because it includes your keywords and the brand name.  The only suggestion I want to make is that I would go more general.  Include just your primary keyword which is "wedding.  What about weddingneeds.com.  I would lose the word makeup.  Do you specialize more in weddings or makeup? Just  include that primary keyword and that will create a great base for your clients Seo needs.

Hello everyone at Moz!  I wanted to add some new information that I found.

Yesterday I commented here that you should not use a service like Yext because it seems overpriced, for something you can do on  your own.  Some sites like foursquare.com do charge a fee.  Other sites like local.com, make it very hard to add your business.  Local.com continues to redirect me to Yext. I will say that Yext does provide you a good report showing what directories have your site listed.  From there you can go on your own and work to add your site to all the directories.

I still think Yext is overpriced and it is better to do the service on your own.  Hire one of your marketers to spend a few days working on this.  At least this way you can be sure that all descriptions and information is unique.

I just found out that to get listed with CitySearch, you must go through this link.  http://www.expressupdate.com

It is still free.

CitySearch partners with InfoUSA and they offer this free expressupdate to get added to CitySearch.

Just don't make it exact match. I like the name you picked because it includes your keywords and the brand name.  The only suggestion I want to make is that I would go more general.  Include just your primary keyword which is "wedding.  What about weddingneeds.com.  I would lose the word makeup.  Do you specialize more in weddings or makeup? Just  include that primary keyword and that will create a great base for your clients Seo needs.