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Ive had a bit of a dilemma whether to go for a full ecommerce site or having a seperate shop section.  My main goal is to push our installation services so Ive decided to go with the latter option.  The main categories will be focused solely on Installation services and then Ill have a seperate category which will take the customer to mydomain.com/shop where well have our products for them to buy and fit themselves.  The only issue I see is that Im going to have two pages competing against each other.  Theyll both have different content but one will be focusing on us installing a particular product and the other will focus on the customer buying it to fit themselves.  Will it make things more difficult to rank or wont it make a difference?

Just wondering is anyone had any thoughts on whats the easiest for SEO purposes.  My main focus is to get people to buy our installation services.  We could either a)  Have a full ecommerce website and on every product we can advertise the fact that we install the products.  As well as creatign additinal CMS pages OR b) Create a content driven site promoting our installation services and then having a separate tab at the top which can be very prominent called Shop or Buy online.  The customer can then visit that page for DIY products. Would either option be a better option for SEO purposes/usability for the customer?

Ive got a current domain and after a bit of a rebrand Im considering 301 rediecting the current site to a newly purchased domain.  Id redirect each age to idential pages.  Am I likely to see any issues.  I know this is the recomended way from Google but just wondering how smoothly it works and whether Im likely to see any ranking drops or other problems?

I've read that PBN's have been targetted by Google and a recent update may have been brought out targeting these.  I was going to search for an expired domain with good backlink profile in a similar sort of niche to me.  I was going to buy that domain and build a mini website.  I would have registered with a paid shared host of £2-3 per month and have it as a site of its own.  Then when ranked on Google so i know its not blacklisted I'd link one link back to my money site.  I cant see how Google would be able to penalise this.  Im presuming a PBN is a large network of these that are used to link to multiple sites rather than doing what I was planning. Is it a good idea to use the tactic I was going to use or am I asking for trouble?

I've read somewhere that "Request a Quote" can sometimes put people off a little bit and that Ill be better having "Get Price".  Were an installation service company.  I cna have a PRicing page were the customer can fill some information and be provided with a price on the website.  Would this be a better option than having a request a quote page? Has anyone had any positive or negative experience with this strategy?

Can I use a shortened version of our company name for local search or does it need to match the name registered at companies house exactly?

Ive checked with the Moz Local and put my company name in.  theres two listings showing up Ones verified but is in a slightly wrong format - it says Street Name, Unit Number, Town, Post Code The other ones not verified but correct - its unit number, street name town, post code Will I need to edit the verified one to make it the correct format like it is on companies house and with Royal Mail?  Or can I use the none verified version?

Im going round in circles with the best way to go about marketting my business from an SEO and usability stand point.  My company specialise in self adhesive films and vinyls which give us quite a varied niche. Our main areas are: Window films and interior vinyls such as printed wallpaper, wall coverings, furniture wraps etc for homes and businesses - For this area we cover nationwide Automotive films such as car window tinting, car and van wraps and paint protection films - for this we need the vehicles bringing to us so this is a more local are (around 20 miles of us max) Signs and graphics - anything from office signs, pavement signs to printed banners - these are all commercial and we go to the customer.  For this its a new side to the business and Id say wed look to go withing 50 miles of our base. My dilemma is, firstly when pushing social media etc we have a real divide for who we target as we have the home owers and business owners on one hand and then car enthusiasts on the other.  Also from an SEO point of view theres the local vs nationwide aspect.  A few people I have spoken to have said trying to target local for some services and national for others may be a little problematic. I have some people saying have all services under one domain as the links back to the site and content will all help the site to rank better.  This sounds logical to me. But then Ive had other people saying split the site into 2/3 sites.  Definitely split the automotive which is local from the other national areas as these are also going to be a different audience 9car enthusiasts vs home/business owners).  It will mean doing two lots of SEO but the sites will be more focused on the target audience and we can have one tagret local search and the other national. This too seems very logical. My gut feeling is that both options are sort of right but doesn anyone have any advice that could help me figure this out. Also to make things a little more complicated we have an ecommerce side were we supply goods direct to the public.  Woudl I be better to have a fresh domain which is simply an ecommerce platform or have a seperate shop section on my main domain were people can go to buy the products if they dont want us to fit them?