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Ive had a bit of a dilemma whether to go for a full ecommerce site or having a seperate shop section.  My main goal is to push our installation services so Ive decided to go with the latter option.  The main categories will be focused solely on Installation services and then Ill have a seperate category which will take the customer to mydomain.com/shop where well have our products for them to buy and fit themselves.  The only issue I see is that Im going to have two pages competing against each other.  Theyll both have different content but one will be focusing on us installing a particular product and the other will focus on the customer buying it to fit themselves.  Will it make things more difficult to rank or wont it make a difference?

Just wondering is anyone had any thoughts on whats the easiest for SEO purposes.  My main focus is to get people to buy our installation services.  We could either

a)  Have a full ecommerce website and on every product we can advertise the fact that we install the products.  As well as creatign additinal CMS pages

OR

b) Create a content driven site promoting our installation services and then having a separate tab at the top which can be very prominent called Shop or Buy online.  The customer can then visit that page for DIY products.

Would either option be a better option for SEO purposes/usability for the customer?

Ive got a current domain and after a bit of a rebrand Im considering 301 rediecting the current site to a newly purchased domain.  Id redirect each age to idential pages.  Am I likely to see any issues.  I know this is the recomended way from Google but just wondering how smoothly it works and whether Im likely to see any ranking drops or other problems?

Thanks, thats put my mind at ease

Thanks Ive sent them an email

Thanks, appreciate the advice.  Im using Wordpress for the new site Im creating so Im sure theres a great tool for A/B testing.  Ill give the two options a try.  The other thing is can I have the cta too many times ont he page.  Ive got the CTA on a green button for contrast and its in the header on the right.  Ive also added it 4 times in the content after each section where I explain each benefit.  Ive also then got it at the bottom of the page too.  Not sure whether it will look a bit too spammy or the more the better?

Thanks for the advice.  If I was to put some decent content and maybe update the sites with a fresh page of content once every month would that help or would I be wating time that I could be creating a good link bait content page for my money site?

The fact that companies house has got the full name doesnt matter too much then?

On the website everything refers to us as Evowrap except at the bottom of the websites footer it says our registered office details.  This has the full LTD company name.  Will that cause a problem? Would I be better changing that to the none full name?

This is whats confused me.  It says verified comes from facebook or google.

Ive checked and both facebook and google have the correct version - unit number, street name town, post code

However the address on the verified MOZ local says the wrong version Street Name, Unit Number, Town, Post Code which Ive never used

Our full company name is Evowrap Films and Vinyls LTD.  We own the trademark Evowrap and our logo, print material etc is all Evowrap.  This is what we trade as altohugh our full legal name is the full version the full LTD version.  I heard something suggesting that NAP included companies house which is why I thought Id need to use the full version for the local citations.

I've read that PBN's have been targetted by Google and a recent update may have been brought out targeting these.  I was going to search for an expired domain with good backlink profile in a similar sort of niche to me.  I was going to buy that domain and build a mini website.  I would have registered with a paid shared host of £2-3 per month and have it as a site of its own.  Then when ranked on Google so i know its not blacklisted I'd link one link back to my money site.  I cant see how Google would be able to penalise this.  Im presuming a PBN is a large network of these that are used to link to multiple sites rather than doing what I was planning.

Is it a good idea to use the tactic I was going to use or am I asking for trouble?

I've read somewhere that "Request a Quote" can sometimes put people off a little bit and that Ill be better having "Get Price".  Were an installation service company.  I cna have a PRicing page were the customer can fill some information and be provided with a price on the website.  Would this be a better option than having a request a quote page?

Has anyone had any positive or negative experience with this strategy?

Can I use a shortened version of our company name for local search or does it need to match the name registered at companies house exactly?

Ive checked with the Moz Local and put my company name in.  theres two listings showing up

Ones verified but is in a slightly wrong format - it says Street Name, Unit Number, Town, Post Code

The other ones not verified but correct - its unit number, street name town, post code

Will I need to edit the verified one to make it the correct format like it is on companies house and with Royal Mail?  Or can I use the none verified version?

Thanks Miriam, thats give me some food for thought.  Its great to hear different pros and cons for each way.  Whilst Im sure I could make both ways work Im trying to find the best way for it to work.  When I first looked at this it was the option you discussed here.  I brought a brand domain and was looking to set my self up as the go to place for self adhesive films and vinyls.  As the project went on, after lots of reasearch and chats with others, my doubts started to come in

This local and national causing problems for each other started to really concern me as it seems to hold some weight.  its good to hear from you that it may not be as big of a problem that I think.

It would be good to hear any other views.

My options seem to be:

One site with an with all services, half of which are local services targetting the automotive industry and half are national tagetting home/business owners

Pros
Easier to build a brand
Less SEO efforts needed
No need for a second address for local citations

Cons
Difficult to target social media posts - some people will want to see car related posts and others posts on interior design/home improvement

or

Two sites - one targeting the automotive local services and the other targetting the home/business owner and national services

Pros
Will be easu to target content on social media and blogs as wed have two sites and two lots of social media
May be easier to rank one for local search and take a bit of time to rank the other for national
The sites would be more focused as a smaller niche - all posts to the one site would be vehicle related and the other would be business/home improvement related so all links would be closer to the niche.

Cons
SEO may be more time consuming and costly
May need a second address/company to seperate the business in googles eyes

Thanks, this makes a lot of sense too.  It's something Id briefly considered but not knowing a massive amount about how citations work I wasnt too sure if it would cause an issue.  One thought I had was whether to split the unit into two and effectively have Unit A and then the address and Unit B then the same address for each site.  I added this under lcal strategy as the automotive side of things is very local.  Its just the other side of the business that deals with residential and commercial businesses is national.  Local works good but we wouldnt really got enough local work to sustain it as its a bit more of a smaller niche market.  Im a little worried about spoiling my national works chances of succeeding by having everything under one roof.  Then theres also the ecommerce side of things which we have.  Would this cause an issue with the local searches as its very much national sales.  In fact we can post worldwide although 95% of sales are to the UK.

Thanks

Thanks, that makes sense.  Would I be better to just have everything under the one domain or still have seperate domains but put all my SEO efforts into just one of the sites until that ranks well and then concentrate on the other domain?

Just wondering if splitting the sites would be better in the long run or not?

Im going round in circles with the best way to go about marketting my business from an SEO and usability stand point.  My company specialise in self adhesive films and vinyls which give us quite a varied niche.

Our main areas are:

Window films and interior vinyls such as printed wallpaper, wall coverings, furniture wraps etc for homes and businesses - For this area we cover nationwide

Automotive films such as car window tinting, car and van wraps and paint protection films - for this we need the vehicles bringing to us so this is a more local are (around 20 miles of us max)

Signs and graphics - anything from office signs, pavement signs to printed banners - these are all commercial and we go to the customer.  For this its a new side to the business and Id say wed look to go withing 50 miles of our base.

My dilemma is, firstly when pushing social media etc we have a real divide for who we target as we have the home owers and business owners on one hand and then car enthusiasts on the other.  Also from an SEO point of view theres the local vs nationwide aspect.  A few people I have spoken to have said trying to target local for some services and national for others may be a little problematic.

I have some people saying have all services under one domain as the links back to the site and content will all help the site to rank better.  This sounds logical to me.

But then Ive had other people saying split the site into 2/3 sites.  Definitely split the automotive which is local from the other national areas as these are also going to be a different audience 9car enthusiasts vs home/business owners).  It will mean doing two lots of SEO but the sites will be more focused on the target audience and we can have one tagret local search and the other national. This too seems very logical.

My gut feeling is that both options are sort of right but doesn anyone have any advice that could help me figure this out.

Also to make things a little more complicated we have an ecommerce side were we supply goods direct to the public.  Woudl I be better to have a fresh domain which is simply an ecommerce platform or have a seperate shop section on my main domain were people can go to buy the products if they dont want us to fit them?