My career began in the Marketing field and moved into Process and Strategic Planning. I graduated with Honours in Project Management and engaged in ERP and Quality Systems implementations focusing on lean processes. My interest in process management led me to roles in Human Resources and Change Management where I developed Human Resources Management Systems. My role as a Product Marketing Manager provided an extensive knowledge base which I can apply to deliver direct marketing strategies in order to generate life time value and greater return on marketing investments. I’ve now come full circle and immersed myself in Online Marketing using all the years of experience I was fortunate enough to gain.