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Hi Sandi Matic.

Indeed, server location is in US and that matters.

On the other hand I see in google search result versions of your website: with www and without www. I see also this at the end of google results:
"In order to show you the most relevant results, we have omitted some entries very similar to the 89 already displayed.
If you like, you can repeat the search with the omitted results included."
so this means you have some amount of similar content.

In code I see this: but your website is dedicated to New Zealand right? Change this (and all other) to en-NZ. Setting hreflang can help too.

Also you have little amount of linking domains (weak or weaker domains after new penguin 4). Worth to do is linkbuilding.

Another errors are meta descriptions are part of main content, heading h1 doubled, etc. To check all, page by page seo audit is needed. Even if you had it before, now you have to fix those onpage things to get better serps/traffic.

If you want place link just for link without any good comment but spammy/from template (hey your blog is really useful so come to mine...[link] etc) - bad idea
If you write useful comment about subject of the post with value added AND link would have safe anchor (not so money keyworded, brand/compound is the best for you) - good idea

But there're few catches:

• check if post/article is really related to your website niche - good? great
• check other comments - are they related? are they spammy? are they generated? - if you see many spam comments with links (money keyworded, repetited) then better NOT to post comment there because website owner doesn't care about comments quality (even if nofollowed - he probably set that to not get outgoing links penalty rather than prevent users from adding spam comments) and simply doesn't moderate them; if number of comments are low (not hundreds spammy looking) and all of them seems to be real - great and post your comment with link (that useful comment, hand written with value added and link not very money keyworded)

Other stuff worth doing?

• check website niche and how relative is to your website
• check stats like tf, cf, pa, da - if they're pretty good, great but imo better if stats are lower but website is more related to yours, than high stats and website is about anything
• check how spammy are links pointing to website - many money keywords? strange/not related anchors?

If all looks good - don't hesitate to post a comment. Your link will be probably nofollowed but still can bring some leads.

Ok so check with site something under 1000 pages and go to the last results page. You'll see that there'll be different number (in almost all cases).

Hi

This can be a matter of time.

You should get rid of them and then send RR to Google. Even if you don't see ranking drops, this penalty can make your seo/linkbuilding not so effective as it could be.

Krzysztof

Hi Bob

Tons of unique content but optimized? Tons but focused on keywords you want to rank? Good backlinks but are you sure? (Im not talking about seo metrics only). Etc etc...

Btw whats the domain name (can be in pm)?

Krzysztof

App? Google search console got this message. Probably with examples or unnatural links but sometimes people get penalty and if it's partial match then they'll get examples in first answer for RR. Or if they're lucky, they'll get examples with penalty given message.

About "apps" for unnatural links. None of them will give you 100% correct answer. I saw many times that "app" shows link as deadly risk/bad/disavow immediately but it wasn't so bad from my experience (and left it). On the other hand I saw "good/zero risk" links which were marked as unnatural links examples. To do it well, you have to have experience to not mess with your serps and traffic. Tools of course will help a lot with sorting out links, measuring seo metrics, finding footprints but won't give 100% good answer.

Let's say keyword is "ipad". For Apple it's brand keyword (safe), for you money keyword (if you have tons of links with that or if you're focusing on this keyword and want to rank on) or other keyword if you got little number of links with it. None of tools will figure what type it is. They can only calculate risk based on footprints they'll find so many of links can be good but in fact bad for your website.

This can be pretty easy to do:

• they could do few 301 redirect from domains with many inbound links

• they could place sitewide footer links on websites with many pages indexed

I don't believe it's a blackhat in 100% but I'm 100% it's not good in long term. Also DA increased so links come from high DA domains too. However high DA doesn't guarantee links are good for seo and always safe.

Hi Avin

www.abc.com/dance-coaching-classes is better because will cover both keyphrases (one partial but still better than nothing).

Keep in mind to not add categories (or more keywords to url) because you'll spam your url:

www.abc.com/dance-coaching/dance-coaching-classes/dance-coaching-classes-example-city

Krzysztof

Hi Becky

1. Check if those "404s" got any links/link juice/seo metrics - for example with majestic.com

2. If some of them have links - redirect to proper pages or homepage if you don't have a good page for something. And keep them. Used or not.

3. If the rest got 0 links, no seo metrics - set one 404 page and redirect ALL the rest 404s to this page (via htaccess for example). This page can be domain.com/404 with nice explanation about oops something went wrong etc.

4. Good would be forcing to reindex those 404 pages with some software or indexing service. Google will get it pretty fast.

Yes, it's bad especially if pages giving 404 but not redirected got some links and some seo metrics like trustflow.

Hi Satish

First of all. Those are only tools. They predict if you have penalty or not but won't tell you in 100%: "You've been penalized". Im not using that kind of tools to tell somebody he was penalized or not. Nothing will replace digging into data.

Penguin penalty is "automated penalty" (real time now) and you won't see messages in google search console.

How effectively? If you got enough number of good links, then you have the chance to bounce back after link audit completed. If you don't then you can see no rise or not to previous serps but seo after will be 100% effective again (at least for a start till next messing with google). Also there's another option - that's not link related penalty.

Choice is yours.

Unfortunately not but there's api so dev could use it (I guess to write a script) )and check in batch. However if type your domain there "domain.com", and will go to pages, then you'll see pages list. Upload only those giving error (404).

Next steps I recommend:

1. If something has trustflow more than 0 and/or linking domains more than 1 - check where you can redirect it: if there's adequate page - to this page; if there's nothing good to redirect it to - to homepage

2. If rest got 0 trustflow/citation and 0 linking domains - redirect to one 404 page created by you or your dev with one url: domain.com/404 (for example).

For your example:

• do you have good page for it with same/very similar content? Yes? Redirect to this page. No? Redirect to homepage because of citationflow bigger than 0.

Hi Satish

Hell no even if mainpage got nice seo metrics. Like Clever said it'll confuse users (there'll be no homepage). If you want to add more linkjuice/seo metrics/pa/da etc better to add link to mainpage with keyword you want to rank on. Something like: "more about KEYWORD here!" where KEYWORD is that keyword (or phrase) you want to rank.

Rest is the same as always: content, links and so on for the page you're talking about.

Hi Satish

"ranking dropped few days later". On which website? Website you redirected some links there or on website redirected links are pointing to?

Krzysztof

PS. Good DA won't save you from possible penalties but there can be other issues causing ranking drops.

Will this be on the same domain? If yes then:

• make sure you verified all properties in GSC: www and non www of your domain
• fetch all links from Google search results with some tools like scrapebox
• scan entire website page by page and make a list of all pages/posts/etc (you'll need them later)
• go to wp dashboard - settings - general and change there from non www to www wp address url and site address url (probably you have to login again after)
• empty cache if you have cache
• scan again your entire website and check if there're links pointing to non www version of your domain (probably will be redirected automatically but save this list)
• correct them - in most cases they were manually added
• combine lists of links: from Google and from your scan; remove duplicates; make sure all are non www
• do 301 test with tool like scraming frog to see if all non www pages are redirected with 301 to www pages without errrors
• combined list of links sent to reindex to speed up the process - you need some indexing software or service
• no need to set preferred domain but if you wish?

Few links can't give you a penalty. Or those few links triggered penguin because you have more "bad links". You should dig deeper and do link audit, seo audit, etc. Even if you think it's not needed, you'll find new areas to improve.

pm me if you wish.

There're too many possibilities to tell you "it's penguin", "it's about redirects" without knowing domains (which to which), urls, links but I think it's not about redirecting but penguin for the site, panda, or other stuff. 10 links means nothing if you have hundreds.

Bad link? I'm using about 30 rules to determine that including ip, c class, content around, domain registrar, server, anchor, etc...Just "looking" at link isn't enough so you need to compare all things.

301s passes penalties, good and bad "karma".

Plugin is one thing. Second is if your website is prepared and meets best seo practices for every page, keyword you want to rank on. Plugin can help but won't do 100% for you.