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Hi Guys, Have you ever come across government sites that are cluttering up SERP's that you're trying to rank for? For a new site that I'm working on one of the keyword terms is "driving test cancellations" and is in the UK. 3 of the top 4 results are government related sites which have verry little (if not nothing) to do with the keywords. Whilst these government sites are (very) loosley related to the keyword terms, and understandably have high pa/da, what would be the best way to try and rrank higher than these sites. I'm in the process of building links and social profiles - I'm really just wondering if there's something I'm missing that is an "easy fix" for jumping ahead of these sites - or getting them removed due to their lack of relevence. Gary...

Hi, I'm having a few issues with my landing page conversion. I have followed several guides found on this site (especially the unbounce.com ones) but what'ever I try my landing page CRO doesn't seem to increase. the landing page in question is http://www.drivingtestnow.co.uk/find-driving-test-cancellations. I'm getting traffic to my landing page solely through PPC traffic from Google. My stats are rough as follows: Arrive at landing page - 100% (obviously)
Click through to buy now page - 15-20%
Actually complete the buy now process - 1% Conversion from organic traffic landing directly on the homepage at http://www.drivingtestnow.co.uk is having a conversion rate of about 5%. It seems odd to me that my highly targeted ad campaign and landing page are convertign so badly compared to the less atrgeted organic search traffic and homepage. Have you got any ideas why this might be occurring and also any tips on how I can improve the conversion rate for my product? Gary...