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Using the erl=canonical will not affect the ranking of the main page, in fact it will boost it. Any links that are generated to any of your country specific landing pages will in fact pass their link juice on to the main page specified in the rel=canonical.

I would recommend you keep your 250+ landing pages. Having these pages will also help optimise your conversion rate as users from those countries will be able to identify easier (after seeing their countries flag etc.). If the paegs are not optimised for country specific terms, I would also recommend you look at doing this as well, not necessarily for SEO benefit, but for CRO benefit.

I would certainly put alt tags on all images for accessibility and usability reasons. The SEO impact of alt tags on images is minimal, but I've never heard of alt tags diluting the SEO success - it sounds ominous to me.

I would be wary of being "too spammy" with your alt tags, as it is entierly possible that googlebot might pick up on this.

It is important to note that good descriptive alt tags (with your keywords) and keywords within your iamge fielnames will certainly help your images rank better on Google Image search. This may or may not be an alternative vertical source of traffic to your site that you may or may not want - really depends on the type of site you're running.

Google will not penalise you from getting links from different niches. The links will not carry as much weight as if they were from relevent content.

Google will penalise you if this is done in a spammy way. For example, if you all of a sudden receive hundreds of links from restaurant sites, where there is no context to your content, Googlebot is going to find this strange and potentially raise a flag against your site.

Given that you've said your ultimate aim is for users to purchase things from your affiliates shop, you are really measuring the wrong thing by measuring page impressions.

Imagine a scenario where all users arrive to your site at an article page. At the end of the article page there is a link to buy a product. This link takes the user to your affiliates shop where he/she then buys a product. The user has visited exactly one page on your site (1 page impression) and earned you £x in revenue.

The above example would be more valuable to your business then say if they landing at the same article page, read 5 other related articles and then purchased nothing.

If the website makes money through selling affiliate products, you probably want to be measuring the number of sale made vs. the total number of unique visitors (conversion rate) or the number of pages a visitor reads before purchasing from you.

Don't measure the wrong statistic. make sure you know what you are trying to achieve and measure that!

I agree that directories would be a better way to organise your content.

I would aim to get people to use www.domain.com/uk etc. as a linking source, but potentially still use www.domain.co.uk in offline marketing and use 301 redirects to www.domain.com/uk. If that makes any sense?

The TLD will certainly have offline local value even if it doesnt have SEO benefit.

There are possible a few reasons for this:

1. The user is filling in the contact form, but then decides not to send it

2. The user is filling in the contact form, but then can't send it because of an error with validation or something server side

3. The user is filling in the contact form, and is sending it (you don't specifically say that they don't take any action on that page)

4. a percentage of the users will almost certainly be looking at the contact page for social proof - is there an email address I can copy, is there a physical address, do they have a phone number, is there an easy complaints procedure etc. - these people will then often navigate on (back to the homepage or another site page)

5. People might want to see where the company is based and then decide that the company is not relevenat to them because they are from a different, country/state/country/town/city/etc.

Plus, I'm sure there are a million other reasons.

I recommend installing ClickTale on the site. The free version of the product should be sufficient to gather some video recordings of what the userts are actually doing on the page. This is the best way to see what the user is doing (but not a great way to know what they;re thinking! - although you can make some educated guesses). Check it out at http://www.clicktale.com

Of course it is possible, although it seems somewhat unlikely. Depends on the size of the site, the type of the site, their social media profile, how good their PR team are, what relationships they have with said review sites, magazines, newspapers etc.

I too would be a little suspicious if the links are very keyword rich, this suggests some engineering on the part of the site. Not to say they have used black hat techniques but maybe they have urged the comapnies to use certain anchor texts etc.

Without knowing what site you're talking about it would be difficult to guess efforts they may have made to accomplish this.

If the site was built 7 years ago, and has had no work done on the programming side since, there is a good chance the database is not up to scratch and has lots of dirty data (not for sure, just a good chance).

There is also a good chance that it was created with a custom CMS rather than one of the more popular CMS's so bare that in mind when trying to work out which one was used.

If I was faced with this situation, and I knew little about the old system, I would do the following:

• Investigate the database structure/schema and what data is stored where
• Create a new database and application to support the new website
• Migrate old data across from the old database to the new database using SQL export and import scripts

Once you have the new site up an running (in a test environment) you can think about how are going to redirect pages by using tools like opensiteexplorer to examine the most linked to URLs and then use urlrewriting (rather than redirection) to do the mapping (i assume the new site will be on the same domain).

Hi Boson,

Google does automate this process and does use refrences to your site from around the Web. it also takes into consideration any DMOZ listings (by default). This is confirmed here http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35264.

I would recommend that you check your DMOZ listing (if you have one) and if that is wrong, attempt to get that changed, or use the NOODP meta tag described in the article.

If that has no impact you should double confirm that everything is OK in your title and meta title tags on your page (e.g. there aren't any duplicate tags).

If that doesn't bare any fruit, then your next step would probably be to try and contact some of the people that are linking toy ou with a typo and ask them to update their links - this si far from ideal though, so only do it as a last resort.

They are basically the same. They use the ODP (Open Direcotry Project). The Google directory apparently uses Google's pagerank alogirthm within the categories.

When searching for Google Directory on Google you can see this as the site description:

**_"Google Directory - _**Searchable directory based on the ODP, combined with their own PageRank algorithm within each category."

One of the most important factors on a PPC landing page is message match. You must ensure that your ads message is cleearly repeated on your landing page.

From an SEO perspective, this means making sure that your page title and h1/h2 tags align with the messaeg you are putting across in your ad copy.

Something I have been working on is having my ad headline as the H1 on my landing page, and my ad body as a H2 on my landing page. Then having the title of my page be something like "%Ad heading% | My Site".

It is definitely worth trying this out as part of your A/B testing. some of my landing pages using this technique are getting conversions around the 8% mark.

It is also worth trying to get your message match in your URL title as well. If you are ad heading was "Top 10 SEO Tactics" for example, why not have your landing page URL be something like http://www.mysite.com/top-10-seo-tactics.

On another note, I don't think you would need to create 100 different pages for 100 keywords. you could have just one page that does some text replacement to ensure you keep your message match. I usually create a landing page and then replace some tags within the page depending on what ad users come from. This is pretty simple to do in .net/php and will save you recoding up lots of pages.

If the current site is built on asp the credentials to access the database must be stored somewhere within the application. It would usually be in a .config file. There is a small chance that the connection details would be encrypted - but in the days of ASP this was the exception to the rule. If you can find these connection details you will be able to get at least a read only view of the database and export the data.

I find it strange that the owners of the site (whether that be you or a client you're working for) don't have the connection details of the db.

If you really can't get db connection details then yes, scraping the article and importing into the new db would be the best way forward. Screen scraper basic edition should suffice for this (it's free) - http://screen-scraper.com/download/basic_choose_platform.php

Aside from problems to do with the geo-location of the IP, hosting on US servers instead of UK servers will have a page load performance hit on your site, which in theory could affect your sites rankings.

I host half of my UK sites on Germany based servers, and the other half on UK servers, and I notice no real difference.

I 100% agree with Dejan.

This will also ensure that the optional about pages are indexed in Google which could potentially bring more visitors to your site.

If every single product page is linking to a category page, I am sure that Google will discount these links some what. I think linking from articles and good quality content to the category pages will have some positive effect, but like others have mentioned don't spend too long working on this as the total benefit will not be huge.

Would something liek this work:

RewriteRule ^-c-(.).html(.)$ category/$1.html$2 [R,NC]

I've not tested it, nor do I claim to be an expert, but I think it will work for what you're tryign to acheive - e.g. -c-25.html becomes category/25.html

I can't answer all of the questions, but I can help you out with some of them:

1. Given that it's  national newspaper, the PR of the site should be fairly high, and this should flow through to the article page. Building up the links to the article page seems like a lot of effort that could be better spent getting more quality links to your site, but i can see that this could have some benefit.

2. The article will certainly end up in the archive. it is unlikely, hwoever, that it will be deleted. Think of it from the newspapers perspective for a second. What benefit would it bring THEM to delete the article? None. These types of sites want great quality content that receives inbound links - deleting pages that could potentially have inbound links would be a terrible SEO strategy.

3. Only if it redirects and forwards properly (see next question)

4. Yes, but you will lose some of the link "juice"

5. I'm not sure on this one. I would like to think this an evolving process, but I don't have any facts to back this up.

6. Seems like it could be a lot of effort if you were to do this for every article you get published that links back to your site. You will only be boosting the PR of the site hsoting your article, only a small proportion of this will eventually get back to your site. You could spend this time and effort getting quality links to your site.

7. You will receive some link juice. You may find conversions are higher after people have read the news article.

I'm not sure footer links necessarily carry much SEo weith anymore, but from a user perspective I definitely find them 100% useful.

If I'm reading a long blog post on SEOMoz for example, the links at the bottom allow me to navigate where I want to go next without having to scroll back to the top of the page.

It is also always the first place I would look to find contact information for a website and also for a TOS/Privacy policy.

In terms of SEO, they carry little weight and in my experience they're not really worth the time you need to spend writing them.

However, if you're planning on submitting your site to any link directories, it is worth noting that meta keywords are sometimes used by the directories to help them organise and rank your site.

I have gone through this same process recently.

FireBug's NET tab, the page speed plugin and Yahoo YSlow plugins were the way to go.

I had a page load time of about 10 seconds before optimising. I reduced this to about 6 seconds by doing the following:

• Using different domain names (e.g. static.mysite.com, static2.mysite.com, static3.mysite.com) to increase parallel downloads of CSS/images etc.
• Gzip
• Reducing size of all images

I then managed to decrease this further to about 1.5 seconds by changing server hosts.