Hi Kate,
Thanks for your reply, im glad for yours and all others contribution, it really make me reflect on which direction i should choose.
The whole page is an insurance page, but there is many different things you can do, you can buy insurance, calculate prize, make a claim and so on, so the frontpage has many purposes.
The reason why i want to be ranked on the frontpage, is because it converts better, and im sure i can get it ranked higher, in the long run, because of the link building oppertunities i have on that page.
So right now, it maybe would preferrebly to focus on /insurance, but in the long run i think the frontpage will be stronger.
It's also important for me to underline, that im a part of a big company, and its not entirely up to me to decide changes and etc. on the homepage.