As the Oracle said, look at the tools
Take advantage of the SEOmoz community
Get answers to specific questions by the experts
Learn from the experts who have tried and tested their hunches. (There is a lot of rubbish / noise out there from so called "experts")
Join the events - both on and off line
They are really really nice people (and fun - I know, I have met them)
The statistics they run on sites are extremely useful and save you hours of head scratching (You could even sell a report or two to pay for your monthly fee)
Time is money ...... this site will save you time, and make you money
All the very best in your quest ............
PH