Many thanks for your input - and I agree with you with regards to how Google might see the content, and why I asked the question.
Google know what content people hang about and browse and are clever enough to know if a 'style' puts people off. So what may be my clients 'visual' comfort zone is probably not the majority of the prospects he is trying to reach.
But, if all else fails Marks suggestion is a compromise.
Thanks again
PH