You're most welcome!
Posts made by PhilNottingham
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RE: My wistia videos are not being index by Google. Does anyone know what can be happening?
Videos using a lightbox will sometimes get indexed - it really depends on whether or not Google manage to execute the JS - and this really depends on the whole site architecture. It might be an issue for you, it might not.
My gut is that the main issue at this stage is just time, so I'd definitely give it a few more weeks before taking any further action.
From personal experience, I would be extremely surprised if the position of the video has anything to do with it - "the fold" is a much less concretely defined concept than it once was and your videos are perfectly prominent on the page.
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RE: My wistia videos are not being index by Google. Does anyone know what can be happening?
Hi Michelle,
So - firstly, a week is not enough time to determine whether there is a problem with indexation. Videos can take weeks and even months to get indexed, even with all the appropriate mark-up applied, and so I'd recommended at least holding fire for a few more weeks before being too concerned.
However... there are quite a few things on the page in question which could confuse Googlebot and therefore pose problems for you. Firstly, you've embedded the same video twice on the page - once in a lightbox behind a JavaScript Trigger, and then once just embedded into the page. It's hard to know whether Google will be able to execute that JavaScript successfully, but it's highly possible this double embed could confuse Googlebot (and confuse users!). Is there any particular reason why you've embedded the video twice? Secondly, you've also embedded a load of YouTube videos at the bottom of the page. YouTube videos get indexed on the pages they're embedded on instantly, but don't often rank with rich snippets in the blended organic results. This is also a fairly confusing signal to Googlebot, where the "one video per page" model still seems to be the most effective way of getting everything indexed correctly.
I hope that's useful!
Phil
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RE: My wistia videos are not being index by Google. Does anyone know what can be happening?
Are you able to share the site in question?
I'll happily take a look into it for you.
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RE: How to delete video rich snippets?
Are you looking to remove every single video snippet? Or just the snippets from some pages? It seems fairly drastic to remove every one, so I'd suggest you delve a bit deeper and work out exactly which pages you don't want the snippet on any more. That way, you can submit a sitemap with some URLs, but not all.
Additionally, note that it's much easier to get the thumbnail changed than the snippet removed entirely, could you try split testing thumbnails to see if it's just suboptimal pictures that are causing you problems here, rather than the snippets as a whole?
If you can't take the videos down, I honestly think you'll struggle to get the snippets removed. Google are not on your side here unfortunately.
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RE: Showing up in Related Videos on Youtube
I don't think that, right now, It has a huge amount to do with G+. However, you can bet that the integration will be there at some point in the near future.
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RE: How to delete video rich snippets?
Hi Ivo,
I hate to be the bearer of bad news, but I think you're really going to struggle to get those snippets removed, especially since you've used YouTube embeds.
It seems that right now, once a video is indexed, it's very hard to get that snippet removed. You can get a difference video snippet indexed for the page, but Google don't seem to refresh the index regularly or re-crawl pages to determine whether the video attribution is still relevant that often either.
In instances where I have managed to get snippets removed, it's often taken months and there doesn't seem to be a huge level of consistency I can point to.
That said, here are my recommendations:
- Submit a new video sitemap with the appropriate pages taken out (don't just remove the old one)
- Take the videos off the page (and you probably want them off YouTube as well in your case).
- Ensure you don't have FB open graph tags or schema tags related to the video on the page.
- Once you've done all this, resubmit the page to GWMT and then hope for the best!
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RE: Showing up in Related Videos on Youtube
So, there are a number of factors here.
The first thing to recognise is that related and recommended videos are highly personalised. What you see will be based on things you've seen before and videos that YouTube think may be of interest to you. So, if you've watched your competitors videos before, it's highly likely that you'll see more content from that channel again, or content targeting similar topics and keywords.
That said, there are a few other factors at play. YouTube seem to generally only recommend videos within the same broad category as the video you just watched (e.g. science and technology) and click through rate on recommended videos also seems to be a big factor in determining which ones continue to be offered vs those which are offered less.
So, to optimise for that, you should look at keyword targeting for the topics you want to be seen as "related" for, and then generally optimise the performance of the video by ensuring you have good audience retention (look through your YouTube analytics to understand how your performance shapes up) and that you're getting traffic and views through embeds/referring links.
I'd recommend having a good read through http://www.distilled.net/blog/social-media/youtube/youtube-seo/ which, despite being three years old, remains fairly accurate.
Not sure if you're speaking mostly about videos watched on YouTube.com or videos embedded on another site, but with videos you embed on your own sites, you can adjust the settings in the embed so that related videos do not show up. Just unselect the button that says "Show suggested videos when the video finishes" when you go to select your embed code.
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RE: Video Sitemap Creation Question
Yes, it needs to be a .xml file.
You can save a text file as .xml using Word or Pages... or even notepad.
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RE: Amazon RTMP S3 vs Vimeo PRO vs Wistia? (Download Protection)
- As you say, If you're that concerned about privacy - then you shouldn't make the video available online. It's extremely difficult/nigh-on impossible to stop those who want to pirate something from pirating it; so if you're that bothered, my advice would be don't put the video online.
That said...
RTMP S3 will likely be more secure for you than Vimeo or Wistia, because anyone who researches the way those platforms structure their URLS and unique codes will probably be able to figure out a download link and pull out the content.
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Wistia's analytics is WAY better, plus it can integrate with GA.
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Wistia has a ton of tools, called "Labs" and the platform is much more flexible than vimeo in terms of the functionality and embed style. A lot of third party apps will work with both platforms, but it really depends what specifically you're looking to do.
For my money, Wistia is much better than Vimeo Pro across the board, with a much better toolset - but Vimeo Pro is extremely cheap. Ultimately, if you can afford Wistia, I'd go with that.
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RE: Is there such thing as Youtube reverse engineering?
Yes - use Open site explorer.
Some details on how to do that in this guide: http://www.distilled.net/training/video-marketing-guide/#6
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RE: To use or not to use YouTube - That is the question!
Hi team at Booj,
I've written quite a few things since that article which expand on the topic of video hosting and YouTube, which I recommend you have a look at. The most relevant one for you will be http://moz.com/blog/the-marketing-value-of-youtube which explains when YouTube is a valuable marketing channel.
You should also find this http://moz.com/blog/building-a-video-seo-strategy useful and there's a video on this page http://www.distilled.net/consulting/video-seo/ which covers the topic in some detail.
Additionally, my presentation from MozCon this year covers the topic in depth, so I recommend having a look through those videos when they're available.
Thanks,
Phil
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RE: YouTube & Google + Pages
Just following up on this one. I've just gone through this process - http://youtubecreator.blogspot.co.uk/2013/04/using-google-page-identity-on-youtube.html for Distilled, and It does work.
It's not perfectly elegant, but will do the job.
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RE: Need help linking Youtube account to Google+ profile? (please read description, thank you)
This is the link you're looking for http://youtubecreator.blogspot.co.uk/2013/04/using-google-page-identity-on-youtube.html
It's a bit convoluted, but it does work. First step is getting the YouTube account added as a "Manager" of the Company G+ account
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RE: Good examples of video marketing by service businesses?
I'm biased because I created the strategy...
But I think we do pretty decent stuff with video at Distilled. We offer training, consulting and conferences as our products.
Our YouTube channel - http://youtube.com/distilledseo is filled with loads of informational content designed to increase our brand awareness. This content also lives on our blog
We have video all around our website designed to improve conversions and sell our identity as a business e.g. https://www.distilled.net/contact/ https://www.distilled.net/about/people/benjamin-estes/
Then we have an entire library of premium video content which you have to pay to access http://www.distilled.net/store/landing/ . This stuff is way deeper in the conversion funnel, but helps to get us bigger customers and high value contracts.
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RE: Video in article + Video section = Duplicate content?
re="canonical" - or noindex the video section, dependent on how similar the pages are. If they're different enough, a "noindex,follow" tag will be more appropriate.
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RE: Wistia question - how long before it should show up i search results
Essentially - no..... (unless you want to pay someone to do it for you)
but if you managed to set everything up according to Wistia's SEO guidelines, you should be fine.
I'd normally estimate it'll take 1-2 months for the snippet to show for a medium sized site with reasonable domain authority. For smaller sites, it can take longer and it can appear within a matter of weeks or days for stronger sites.
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RE: Does having a video rich snippet keep your result from being top 5 in Google?
In short - no.
Videos can appear for any in the SERPs - and it will vary dependent on the keyword in question. If you're struggling to get about 5, I suggest you probably just need to build more/better links to see substantial increases.
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RE: Using youtube videos to rank for queries in the serps as well as youtube
Hi Ron,
I think there may be some value in building your YouTube presence for certain keywords, but you're looking at this situation all the wrong way round.
Really - you should start by looking at your business goals and determining whether, for a specific keyword, you want users to go to your site, or to YouTube to watch a video. If the keyword is informational and potentially appeals to individuals high up in your conversion funnel - that is to say, they aren't already engaged influencers or members of your community - then getting them to watch a video on YouTube that helps solve a specific problem or provides decent (non sales-focused) information might be the way to go.
If you're then able to create good content to fit with the user intent for that keyword - THEN you can think about optimising your YouTube videos and presence with specific keyword intent.
Don't start with the form (video) or the channel (youtube) but instead start with the audience and the business goals - then work out your strategy from there.
in terms of optimising for YouTube - basically, the Title should be treated like a title, the description like a meta description - then you need to drive targeted engagement (not just raw views) in order to get the video ranking. Embeds and links also help, and uploading a transcription manually will allow you to rank for longer tail phrases which match the text in the transcription itself.
I hope that's useful.
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RE: Use of iFrames to embed video content?
It used to be the case that iframe embeds often wouldn't get videos indexed, but provident you submit a sitemap correctly, it's now possible to do so (though not as surefire as flash or html5 embeds).
So, If you're dead set on using Vimeo (It's not the best option out there if you're trying to get videos ranking), then I'd recommend starting with an iframe embed, submitting your sitemap, then potentially using the flash "old" embed option if you fail to get the video indexed within a few months.
More details on how to do that here: http://www.distilled.net/blog/video/creating-video-sitemaps-for-each-video-hosting-platform/
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RE: Help Analyzing A Youtube Video
I think that'll be a significant part too - though I think there's probably a few other things purely on the YouTube side that are helping.
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RE: Help Analyzing A Youtube Video
It's clever from a manipulative perspective - so I think the admiration is for the results, not the method.
I personally don't think it's a great strategy and I don't imagine it'll have longevity, or that it'll have good conversion rate, because the video is really truly terrible.
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RE: Help Analyzing A Youtube Video
So... yes, this is basically just a classic YouTube spam attack at reasonable scale. Nothing terribly sophisticated as far as I can ascertain (though I'm not going to out the tactics I see used publicly here).
It's fairly common knowledge that the YouTube algorithm is much easier to spam than the Google algorithm (in some ways, it's like Google from 5 years ago) and sadly, this seems to cross over a bit into Google organic so that you can effectively get YouTube videos rankings for very competitive terms by virtue of the fact that Google often ranks YouTube pages/videos very highly, yet YouTube is seemingly not subject to quite the same spam detection or treatment as other websites.
I don't imagine this ranking will last (it'll get flagged eventually) and I'm not terribly impressed with the work done to achieve this, though obviously the results are pretty impressive if you're into grey hat/black hat stuff.
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RE: Medium sizes forum with 1000's of thin content gallery pages. Disallow or noindex?
Hey Chris,
I agree that your current implementation, while not ideal, is perfectly adequate for the purposes of ensuring you don't have duplicate content or cannibalisation problems - but still allows Google to index the UCG images.
You're also preventing Googlebot from seeing the user profile pages, which is a good idea, since many of them are very thin and mostly duplicate.
So, from a pure SEO perspective, I think you've done a good job.
However... I think you should also consider the ethical implications of potentially blocking the image googlebot as well. By preventing Google from indexing all those images of young girls fawning over the vacuous runners up of a televised talent show, you would undoubtedly be doing the world a great service.
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RE: Video schema
You can implement schema was almost any kind of video embed, including an embedded YouTube video.
However, if your focus is on trying to get rich snippets in the search results, you'll be best of not using YouTube (more details here: http://moz.com/blog/building-a-video-seo-strategy)
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RE: YouTube Video Transcript misinterpreting audio as a swear word and putting in transcript
Hey Dan,
In short - no, I don't think is going to be a problem for you. YouTube are aware that their auto-generated transcripts are often inaccurate, so I don't imagine you're going to find that profanity coming up there has any effect on the categorization of the video. That said, It's really easy to fix by just uploading your own version of the transcript, which will take precedence over the autogenerated one. ThompsonPaul has given a great explanation of a quick and easy way to do that also on this thread.
In terms of a channel trailer, once you log into your YouTube account, under the "Home" button, there should be a massive icon called "Channel Trailer" with a blue button, which will allow you to upload a trailer or choose one from your library.
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RE: Video in iFrame
I think that's a good summation Mat.
It's not going to add any "SEO" value at all, but it might be useful for users. If so, great; If not, don't do it.
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RE: Rich Snippet Date Removal
Hi Stu,
Apologies - I assumed this was author and didn't check for the publisher mark-up.
I appreciate this is a bit of a hot topic and truly nobody has a great answer right now - but I don't think rel="publisher" should be used for anything that isn't in some sense journalistic. Category pages, product pages, home pages etc aren't really authored by an organisation - but, for example, "the beginners guide to SEO" on Moz absolutely is and should have the rel="publisher" mark-up attributed. Essentially - I'd define it as "collaborative content" where there's more than one author.
However, I'll back track on my previous point - I don't think your implementation here will be causing you issues, though all the video points remain.
Cheers,
Phil
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RE: Rich Snippet Date Removal
First thing to say is that this might be really tricky. I've previous come across several instances of Google basically not removing video snippets - even when videos are removed from the page and the content is completely refreshed.. it seems like, right now, once you've got a video indexed, it's hard to get that removed.
The other thing to suggest is that your authorship mark-up is pretty spammy and not appropriate. "Liberty Games" are not an author and shouldn't be getting that snippet - so I can imagine image recognition seeing that your thumbnail isn't a human face and therefore choosing to ignore this implementation and provide the video instead consistently.
In terms of removing the video result - you basically want to refresh and resubmit everything so Google recrawls and reindexes. Resubmit your Video sitemap, make some adjustments on the page (including removing the video) then resubmit that via GWMT. No guarantees though unfortunately, as I mentioned - this can be a tough one!
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RE: How to Create A Cost-Effective Video OR Outsource?
I fully take your point, though i've actually never come across a scenario where I've thought Animoto etc would be a better solution than doing less content - but doing it properly.
Personally, I don't think the baby clothing line video is fit for purpose - I can't even read what the writing says and I actually think just an image slideshow would work much much better here than the video form factor they've chosen.
However, I am conscious that I'm a bit of a fundamentalist about this and I concede that there may be occasions when due to very limited budget and creativity - these kind of stock solutions are appropriate.........I've just never come across one yet.
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RE: Tumbnail in schema.org videoobjet
So, the thumbnail implementation seems fine, but there are errors in other parts of the schema mark-up, which may be why your video isn't getting indexed.
Additionally, you may find that you can't get an embedded YouTube video indexed, since the way Google treat YouTube videos is different from other platforms and you often won't get a rich snippet for you page - additionally, the YouTube.com version of your video may end up outranking you and claiming the video snippet.
So, firstly I recommend not using YouTube for this - then you need to ensure you're implementing the rest of the Schema.org markup correctly.
Hope that's useful!
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RE: How to Create A Cost-Effective Video OR Outsource?
Hi Vadim,
not to pick on you at all, because I think you've given a great answer - but I want to generally object to the suggestion of using things like Animoto and Wideo etc... because the kind of content you get in return, while it's scalable and low cost, it's also really low quality and incredibly generic.
IMO, if your video doesn't speak to the USP of your product or your brand in some fundamental way, It's not worth doing. I know that's a hardline to take, especially with SEOs who often, sadly all want to do everything as cheaply as possible and don't care too much about quality -- but I really think you're always better off following your second suggestion and finding a talented freelancer or student who can build out something customized and uniquely valuable for you. The cost shouldn't be prohibitively greater and you'll get way more for your money in the long run.
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RE: How to Create A Cost-Effective Video OR Outsource?
I absolutely recommend finding a good local videographer to work with, rather than using any sort of "out of the box" solutions, since in order for your product videos to actually be any good, you'll need to ensure you communicate some of your unique understanding of the product within the content itself - and this requires you to work with someone fairly closely.
Sites like mandy.com, shootingpeople.org, searchlight.com, skillset.org, productionhub.com, filmandtvpro.com will all allow you to input a brief and find people to work with who may suit your needs.
If you have a large number of products to go through, the cheapest and most scalable way to do this will be to hire a good camera operator for a day or two to get loads of stock content for all of your products, including interviews with any staff who can explain about all the products etc (dependent on what you're actually selling) and then, you can hire an editor to make sense of this footage and turn it into the videos required. Then, further down the line, if you want to do more videos or different styles of videos (see: http://moz.com/blog/the-kind-of-video-you-should-create-for-your-business-whiteboard-friday) you will probably be able to do this by just adding some additional shots to the library of footage you've already built up.
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RE: YouTube Listing Videos That We Didn't Upload
Hi Tamara,
Admittedly, I have not seen this before - but It seems to me that the numerical strings probably correspond to videos that don't have Titles - potentially either videos that have been deleted - or perhaps videos that just haven't had titles specified when being uploaded.
In short, it's a slight error in YouTube analytics, but the cause isn't entirely clear. As the URLs that the video codes should respond to bring up a 404 error, I'd suggest that perhaps these were old videos that have been deleted, though that it only a guess.
How can you remove it? To be honest, I'm not sure. I suggest you speak to YouTube support.
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RE: Video SEO - YouTube - Transcriptions - Dupe Content
I'd say make that decision entirely based on goals and the content type - not the restrictions of the platform.
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RE: Video SEO - YouTube - Transcriptions - Dupe Content
Hi Dan,
In short - no, it won't be considered "duplicate content" if a video is visible on YouTube and is also embedded on a website using another platform - but it can cause other problems. The main one is cannibalisation of your specific goal... if you content is hosted on your site and on YouTube... you can find that YouTube will outrank your site for certain keywords if it gets much traction. Additionally, such an implementation isn't very good for YouTube optimisation, because in order to get a video ranking well on YouTube - you want to be able to drive as many views and embeds with it as possible. So, in short, it's just not very strategic and many cannibalise the effectiveness of everything you're trying to achieve.
Another point to make is that I have never actually come across a series of videos that I think is appropriate for both platforms - so ask yourself whether a YouTube presence is actually going to be valuable with these videos and whether or not a better option would be to just re-edit the content to ensure you have slightly different videos for each platform - specifically targeted to the goal in question.
Additional, no - You can't get backlinks from YouTube videos. If the YouTube Api is used around a different player, this is not that different in practice, from just embedding the YouTube videos... it will still count as a link to YouTube/embedded version of that video.
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RE: YouTube won't let me disconnect a Google+ business page from my channel.
I actually have the exact same problem with Distilled :(.
Sadly - there doesn't seem to be a way to fix it at the moment, for reasons I genuinely cannot comprehend. I'm assuming the YouTube teams and the G+ teams basically aren't talking to each other at the moment, because - surely you should be able to merge accounts once G+ and YouTube became integrated.
Alas...If I hear anything, I'll let you know - but right now I've got the same problem. Sorry to be the bearer of bad news!
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RE: Video SEO - YouTube - Transcriptions - Dupe Content
In short - no, this isn't seen as duplicate content at all.
However, you are right in what you say that an embed is more like a link back to the YouTube.com version of your video.
If this is a sort of "blogging" video, expect the YouTube version to rank higher than your post.
More information about Video SEO..... where do I begin?
http://moz.com/blog/hosting-and-embedding-for-video-seo
http://moz.com/blog/building-a-video-seo-strategy
http://www.distilled.net/training/video-marketing-guide/
http://wistia.com/learning/advanced-seo-with-distilled
http://moz.com/blog/the-marketing-value-of-youtube
http://moz.com/blog/how-to-leverage-investment-in-video-to-build-more-links
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RE: Creating a webinar
The first thing to say Karl is that, sadly, every bit of software in this space currently sucks.
I've looked into this extensively, for similar reasons as you and unfortunately am yet to find a solution which doesn't irritate me in one major way.
That said, of the ones we've trialed at Distilled so far - our favourite (and my recommendation for you) is join.me https://join.me/
It's a bit fiddly as to have audio as well as video, you need participants to download the desktop app - but it's pretty lightweight, fast and less glitchy than gotomeeting.
Cheers,
Phil.
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RE: Creating a webinar
Except that it sucks for this use case because you can't do a restricted hangout-on-air, where it's not open to the public - so end up just doing a hangout with loads of people and then it gets very messy.
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RE: Best Time for YouTube Upload?
It doesn't matter at all when you upload a video to YouTube.
Unlike social platforms such as reddit, hacker news etc - there isn't some sort of algorithmic drop off if a YouTube video doesn't get immediate traction. Videos can sit dormat for weeks before then going viral when an influencer picks them up.
The uploading time isn't important, but your wider promotional strategy will be and time may be a factor in that e.g. when do you send out a press release? When should you tweet about it?
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RE: Videos - Host on our Site or YouTube or Both
Thanks Dana! Spot on - that's exacly what I would say :).
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RE: Videos - Host on our Site or YouTube or Both
Hi Lesley,
I know this is what Moz does, but to be honest with you - I'm not convinced this is the best move for them. WBF's on YouTube do very little for them so far as I can tell and overall I think concentrating on one channel (either YouTube or self hosted - dependent on goals) will be more effective.
It's just like trying to have your cake and eat it. Sorry Roger!
However, the Moz example isn't really relevant here anyway, since the content is more "blogging" focused and informational, rather than being tied to a specific product.
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RE: Videos - Host on our Site or YouTube or Both
Hey Karen,
My answer would basically be - "You probably don't want to do both, but it really depends on the kind of content you have, what you're trying to achieve and whether there's demand for it on YouTube".
The important thing to remember about YouTube is that it's a social and community platform as much as a hosting service. It really isn't the appropriate place for every kind of video content so you need to take the perspective of "Would this video be relevant for anyone stumbling across it on YouTube without prior knowledge of my brand". You'll find that people don't go to YouTube with brand focused queries very often and nor do they often click back from a video to a third party site. This means the main value you're going to get for the platform will be brand awareness (see here for more details: http://moz.com/blog/the-marketing-value-of-youtube) but in order to achieve that you need to have content the YouTube audience care about. How to videos may well fit into that category, but only if they're solving generic problems and aren't specifically focused around your specific products.
The additional problem with putting videos on both Wistia (or self hosting) and YouTube is that YouTube can end up outranking your site for branded queries, which means you can potentially drive commercially focused traffic (those who may end up actually buying something!) to YouTube rather than your site and from here it's then very difficult to drive them back to your site (click through rates from YouTube are normally less than 1%); this means that, in essence, you can be unnecessarily adding and additional step in your product conversion funnel for some organic searches.
So - in short, I probably wouldn't recommend it, but to start with you need to really work out what you're trying to achieve with your videos and determine who the audience is for this content specifically. I've written some more extensive articles about this issue in particular, so if you want more info I advise you to go have a read.
http://moz.com/blog/building-a-video-seo-strategy
http://moz.com/blog/hosting-and-embedding-for-video-seo
http://www.distilled.net/training/video-marketing-guide/
I hope that's useful!
Phil
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RE: Pointless copy on product list pages makes me feel compromised...
Yes. I completely agree. Think kind of text is crappy, pointless and I don't even think it'll do much to help your rankings (Google can sniff out "SEO optimised" copy from a mile-off).
The approach I take for this kind of things is to get an actually decent writer to craft the copy, without considering keyword optimisation whatsoever and just trying to make it as useful as possible for the user.
Assuming the writer doesn't use obscure language for the sake of it, this text will show enough relevancy for appropriate keywords and topics that the text will be better "optimised" than anything created for "SEO".
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RE: Support Videos- need Guidance
Hi Sheldon,
I've written about this extensively, but there are definite concerns about YouTube outranking your content and it can happen irrespective of the number of views garnered. Raw views are not a ranking factor on YouTube - so virality is not the only instance of a YouTube video outranking the page it's embedded on. Imagine, for example, how Google should calculate which page should rank if the page is embedded across multiple sites all optimised for the same keyword.
Now..I'm not saying YouTube is never the appropriate hosting solution - far from it - but I am saying that the reasons you would choose self hosting preclude YouTube from being a viable alternative. YouTube should only be used where content is consciously created for the platform, in order to take advantage of the social visibility it offers.
For more information - first watch this video: http://wistia.com/learning/advanced-seo-with-distilled
then read the following posts:
http://moz.com/blog/the-marketing-value-of-youtube
http://moz.com/blog/building-a-video-seo-strategy
http://moz.com/blog/hosting-and-embedding-for-video-seo
I hope that helps clarify things.