Hi Nicolas,

Thanks for your response. 
I'll read it in conjunction with any other posts and if I have any questions I'll be sure to come back to you!

Abs

Hi everyone

I'm hoping a few of you can help me out...

We're an online-one retailer and we're currently looking at rebranding.
This is for commercial reasons:

• Our current name is difficult for customers to spell
• It's not wholly representative of what we now offer
• We want to push offline and social marketing to help increase or DA

In a nutshell, our current name implies 'cheap' and we're moving more upmarket.
Our DA is only 10, and a re-brand will make our brand more marketable.
A stronger brand and DA will help us climb up the rankings quickly - last year we ranked no 1 for a relatively competitive term before dropping a few places.

In terms of current traffic:

• 30% is via SEO (we have a low DA but rank ok for certain phrases)
• 70% is via adwords

We had our website redesigned last year and it performs well. 
The idea is to have a new brand logo and colours and move to a new domain.
We will keep all our existing products and content.

Please could anyone let me know the implications of this move?
What are potential pitfalls, and what will we need to do to alert Google?
I have read about 301 redirects, would these be required?

As always, any help is very much appreciated.

Many thanks

Abs