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Hi everyone I'm hoping a few of you can help me out... We're an online-one retailer and we're currently looking at rebranding.
This is for commercial reasons: Our current name is difficult for customers to spell It's not wholly representative of what we now offer We want to push offline and social marketing to help increase or DA In a nutshell, our current name implies 'cheap' and we're moving more upmarket.
Our DA is only 10, and a re-brand will make our brand more marketable.
A stronger brand and DA will help us climb up the rankings quickly - last year we ranked no 1 for a relatively competitive term before dropping a few places. In terms of current traffic: 30% is via SEO (we have a low DA but rank ok for certain phrases) 70% is via adwords We had our website redesigned last year and it performs well. 
The idea is to have a new brand logo and colours and move to a new domain.
We will keep all our existing products and content. Please could anyone let me know the implications of this move?
What are potential pitfalls, and what will we need to do to alert Google?
I have read about 301 redirects, would these be required? As always, any help is very much appreciated. Many thanks Abs

Hi there, Our website www.porcelainsuperstore.co.uk has been ranking on pages 1 and 2 of Google for the past 12 - 18 months for a number of our key search terms. There has been the odd fluctuation but nothing major. On Wednesday of this week (2 days ago), we purchased the domain www.porcelainsuperstore.com and without thinking I enabled Domain Forwarding on this domain to go to www.porcelainsuperstore.co.uk
Today our rankings have shown quite dramatic drops, e.g Wood effect tiles position 1 to position 3 Metro tiles position 9 to position 12 Quartz tiles position 4 to position 9 Floor tiles position 14 to position 25 Can anyone advise on this? Do you think the domain forward could have created this sudden drop?
I have now disabled the domain forwarding but am worried that this might be irreversible in Googles eyes? I have now disabled the domain forward - I assume this is the right thing to do?
Any help much appreciated. Thanks Ben

Hi all, A category page on my site http://www.porcelainsuperstore.co.uk/wood-effect.html currently ranks number 3 on Google for the keyword "Wood Effect Tiles" We're currently reorganising some of our product and I would like to know if this is going to affect the SEO and ranking for the above page and keyword. The majority of products on that page are magento grouped products. I would like to change the page so that it displays only the different constituent simple products rather than the grouped products on the category page. My question is, will this have any impact on SEO? I intend on leaving all other data on the category page the same - so the metadata and the description/title etc. Any help/comments would be much appreciated! Ben