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@pooja-upsqode said in Search Intent and Relevance:

Search Intent and Relevance
To outrank your competitors you should first analyze their search intent and relevance. Use tools like Ahrefs, SEMrush, and Moz to know which keywords they are ranking on.

To understand the search intent, know what type of keywords your audience searches and pick the most relevant keyword that should be your primary keyword. After finalizing a keyword start checking it on Google like putting a keyword on the search bar and looking at which type of results are showing you on SERP.
After analyzing SERP select top-ranked pages. Understand what type of headings are used, their content, and the site structure they are using.

Use the People also Ask box feature to see related questions people are searching for.

After analyzing competitors' content, check any gaps that competitors have not worked on. And adjust your content accordingly.

@gxpl09

SEO is a big concept and a field where many SEO experts have had exceptional careers in SEO. As per my knowledge some of the most recognized SEO Experts globally are,
Neil Patel – Known for his blogs, tools (Ubersuggest)
Brian Dean – At Backlink he is the founder and is known for his SEO strategies.
Rand Fishkin – Co-founder of Moz and SparkToro,

Search Intent and Relevance
To outrank your competitors you should first analyze their [search intent and relevance](link url). Use tools like Ahrefs, SEMrush, and Moz to know which keywords they are ranking on.

To understand the search intent know what type of keywords are searched by your audience and pick the most relevant keyword that should be your primary keyword. After finalizing a keyword start checking it on Google like putting a keyword on the search bar and looking at which type of results are showing you on SERP.
After analyzing SERP select top-ranked pages. Understand what type of headings are used, their content, and the site structure they are using.

Use the People also ask box feature to see related questions that people are searching for.

After analyzing competitors' content, check any gaps that competitors have not worked on. And adjust your content accordingly.