With the increasing use of a single codebase to serve both mobile and desktop sites and the use of off-canvas menus which are loaded but only displayed n mobile phones, does anyone have any view on whether this will impact google's understanding of the page.

The off canvas menu is the same as the top menu but loads in its own divs at the bottom of the source.

Any thoughts or anybody testing different methods

Thats exactly what we are thinking of doing Make h2 bigger and at the top and H1 lower down and less obvious.   I'm glad that the feedback has been the same as what we feel.

yeah it confirms what I feel thanks

Because H1 "may" carry some  weight with Google does it have to be placed at the top of the page?  Can I place it towards the bottom of the page instead in normal body size?  My goal is to keep the main keywords in the H1 but create a much friendlier title for the customer to read at the top of the page.

Can you mix content up from your website e.g. paintball site A, C and E on one page and B,D and F on another if the towns are close together?  What I'm not sure about is how different in % terms the content actually has to be.

If we have less written content then the amounts of words we have to actually change would be much less.

The challenge we have is we have build the site this time with filtering in mind, so rather than making customers navigate we allow them to be able to search which is much better in terms of getting the activities they want.  The downside is now our site does not show for the long tail as we reduced the pages massively.

so we dont have the resources if we did it manually but what would happen is the content would be different on each page as we would only show activity sites within a 50 miles radius.  And we would make certain text, h1 etc different and relate to the town.

Below are some examples of sites I see doing well ie number 1 using this method

Our content would be much better than say http://www.justpaintballDOTcoDOTuk/site_guide/Aberfeldy.htm or http://www.goballisticDOTcoDOTuk/paintball_in_/ABERFELDY.asp

But as you say getting this wrong is my worry.

Hi Folks,

Over the last 10 months we have focused on quality pages but have been frustrated with competition websites out ranking us because they have bigger sites.  Should we focus on the long tail again?

One option for us is to take every town across the UK and create pages using our activities.  e.g.

Stirling
Stirling paintball
Stirling Go Karting
Stirling Clay shooting

We are not going to link to these pages directly from our main menus but from the site map.

These pages would then show activities that were in a 50 mile radius of the towns.  At the moment we have have focused our efforts on Regions, e.g. Paintball Scotland, Paintball Yorkshire focusing all the internal link juice to these regional pages, but we don't rank high for towns that the activity sites are close to.

With 45,000 towns and 250 activities we could create over a million pages which seems very excessive!  Would creating 500,000 of these types of pages damage our site? This is my main worry, or would it make our site rank even higher for the tougher keywords and also get lots of traffic from the long tail like we used to get.

Is there a limit to how big a site should be?

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