when searching for '.org' within SeoMoz i found the following 2 articles that mention .org domains.

http://www.seomoz.org/blog/how-to-choose-the-right-domain-name  http://www.seomoz.org/blog/bing-vs-google-prominence-of-ranking-elements

Any chance you meant one of these?

I don't know why, but im often making dubbel posts. I've editted this dubbel post and removed the dubplicate content hehe

Hi Stuart,

Nice outfit you are wearing in your avatar pic haha ;).

And thanks for your input, i definitely get where you are comming from with brand.com and good content, but we already have a site where we are working on a brand (prizewize.com .nl), but we also want to expand using white labels. This way we increase our visibility in the Serps and have different ways of targetting our audience (have one site more formal than the other etc.).

Also in the Netherlands it seems a lot o EMD's are still doing well. I guess Google updates come arrive here 6 to 18 months later than in the US (which can be a good thing). But to be clear the EMD.org i'm talking about will have sollid unqiue content together with our own webservice (price compare tool).

Other emd's we have rank well and  they get a lot of 'natural links' with exactkeyword.nl (.com/.net/.info/.org). So it's way easier creating theme relaterd links with exact match anchor text's for an EMD than a non emd. One of the major reasons for starting another emd and not a brand.

I havent tried ranking myself with a .org domain before, but i have seen a bunch of them rank well for very competitive queries and  with horrible content :(.

At www.google.nl search for autoverzekeringen (car insurances) and  in the top 2/3 should rank www.autoverzekeringen.org (awefull site)

Another example is (on Google nl)  the querie zorgverzekering (health insurance) and in the top 2/3 should be www.zorgverzekering.org

Hi Luke,

I normally visit SeoMoz by typing in 'se' in my browser, after which it fills in the rest of the url (www.seomoz.org) and i press enter.

I had totally forgotten that its SeoMoz.org haha, what a great example.

Thanks for your thoughts, I hadn't thought about how spammy .info might actually come across. Unfortunately the .com's and .nl's are gone for these keywords.

It's quite a competitive market with a lot of EMD.org .net .com and .info's already taken. I will follow up on your advice and take another close look at still available .com/.nl domains with hyphens in them.

Hi everybody,

I'm having a 'heated' discussion with a collegae about .org domains. Originally .org domains were created for non-profit organizations and it was fairly difficult to get a .org domain ( like .gov and .edu still are). Nowadays it's easy to register a .org domain and i see plenty of commercial .org emd's ranking well.

We are planning on launching a new white label in the Netherlands (.nl) and have several domains in our portfolio that we  can us for this.

• I recommend using an exact match .org domain (.nl and .com are already taken) for the new white label www.exactkeyword.org.

• **My collegae says don't use www.exactkeyword.org, because we aren't a non-profit organizaton and we can't garantuee we won't lose our rankings over the next 3 to 4 years. He would recommend going with the available www.exact-keyword.info. **

Who right and who's wrong and why? Can i garantuee no risk with .org for a commercial organization?