On my dashboard, external links refers to links on other websites pointing to my own website, correct?
If so, I'm seeing some interesting data on my report this week. Apparently I have 129 external links. This is down by 380. What the heck happened here? I've been doing nothing differently, just chugging along, producing good content. What on earth would cause 380 links to my website just up and disappear?
I'm also tracking a competitor. This competitor currently has 3,262 external links. But this is up by 1,900 from the previous update. What the heck happened here? I know it's probably impossible to tell for sure, but what could have caused such a meteoric growth in my competitor? I can see if they already had 50,000 and they increased by 1.9k, but 1.9k is a significant fraction of their current external links.