Hello all,
I've got a couple tough questions about how to go about creating locations pages for my business, and I'm wondering if you can give me some much needed direction.
I'm about to launch a professional house cleaning business which will serve Philadelphia and a couple surrounding counties. I plan on aggressively expanding to other large cities, and while I plan on building a Philly locations page, I'm unsure of how to rank organically for all the individual towns/municipalities in the surrounding counties in the middle without having a physical business location there.
Should I even hope to rank for these smaller towns? Would a page where the county is in the h1 tag, and say the top 10 largest towns in that county listed underneath in h2 tags help me reach searchers in those top 10 largest towns? How about paying ~$100 for a physical street address in each county and submitting that NAP to local directories of the larger towns, as well as getting a Google My Business page and using the service radius option?
Is there some other strategy that I'm missing?
I'm just at a loss for how to compete without AdWords for the people searching in the smaller towns when my competition is businesses with NAP/citations and their main page dedicated solely to that smaller town. Google seems to have made it even harder with Pigeon coming out recently. I serve those areas just as readily as my competition, yet the customer will predominantly see them SOLELY due to the fact that most of my competition are incapable of serving or choose not to serve wide areas. I understand that these businesses are dedicating a lot of resources to those small towns, but it does seem a sad fact that it doesn't mean they're any higher quality of a company than mine, yet they get a leg up.
ANY advice or direction would be greatly appreciated, and would come with a huge internet bear hug.
