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Hi Cornel,

The Google Webmaster tool indeed looks more accurate - but it doesn't give me an average search volume on Google, moreover it only provides with the impressions of our website for relevant key searches.

Furthermore, the Avg position on there doesn't seem accurate, as it displays 2.5 for one of our keyphrases, even though we've consistently been ranking #1 for the past 6 weeks.

What I don't understand is why the Google adwords tool would give an average search volume of 15,000 in the US for keyword X when the webmaster tool gives me an impression rate of 360 for the same keyword. The two should correlate, shouldn't they?

My volume estimates are from the Google Adwords tool - so I guess they could be broad? My rankings aren't personalized, in fact I've done them through the incognito window in Chrome on google.com and even tried through a proxy in the US (we're based in Canada) - still we rank #1 for 3 major keyphrases. I guess it could be that our page title needs work but I'm worried that if I change it might impact our ranking position...

Hi Ryan,

1. Yes, agreed

2. It might be that but still it's odd that out of a few thousand searches we only get about a few dozen clicks as #1...

Will dig in further

I'm hitting a roadblock: I've successfully optimized our company website for 5 keyphrases, 3 of which we're ranking #1 in Google.com for, and for which monthly search volumes in the US are > 10,000. Yet, our CTR for those searches is below 1%!!!

In plain words: people are looking for our industry, find us on as the first result, yet don't click on us! It's the first time I've experienced this in SEO and I'm wondering what is going on - and if anyone has suggestions.

Any help is appreciated...