You are so right, Miriam! I informed my superior of the consequences of moving forward, but it seems like they're going with Situation B anyway. Oh, well. Thanks for the advice, though - you're awesome!
Posts made by RainmanCreative
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RE: Multiple Sites, Different Names, Same Business. Gray Hat?!
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RE: Multiple Sites, Different Names, Same Business. Gray Hat?!
Wonderful. Thanks, Ryan!
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RE: Multiple Sites, Different Names, Same Business. Gray Hat?!
Hi Felip3,
Thanks for your response. I see where you're coming from, but, to use your example, Wal-Mart & Sams are separate entities. On our end, both sites are for the exact same business. I'm not judging in any way. I just want to make sure I don't something that'll hurt either site.
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RE: Multiple Sites, Different Names, Same Business. Gray Hat?!
Hi Ryan!
The website we created is supposed to represent the business as a whole (they're a real estate brokerage company), not just one location. I'll elaborate a little (using fictitious names, of course).
Site #1: Domain is TexasRealtyForSale.com. This site has its own logo with "Texas Realty For Sale" on it. There is no physical address information, just a phone number and contact form. Ranking very well for many keywords (e.g., texas real estate for sale).
Site #2 (the one our agency created): Domain is KMrealty.com (close to actual business name). We included their actual logo, phone number and two locations (separate cities). We targeting similar keywords.
When you search for "KM realty," they pop up in several directories and other sites (e.g., YP, citysearch, etc.). The website listed in these directories is TexasRealtyForSale.com.
I asked them if I could change the link to point to our new site (for SEO purposes), but he said no. Since Site #1 is doing very well, he doesn't want to change anything. The issue is: we were contracted to do SEO, as well. I had no idea they were associated with TexasRealtyForSale.com (they never mentioned anything beforehand).
Hopefully this makes more sense!
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Multiple Sites, Different Names, Same Business. Gray Hat?!
Hey there, Mozzers! I need your help.
I have a new client whose new site just went live. Today, I started the process of cleaning up their business listings throughout the web. To my surprise, I noticed that a lot of the directories already had a website domain included. I called my client to find out what was going on. Turns out they already have a site with another company, targeting the same keywords. I came across this site before during competitive analysis, but never put two and two together since it has a different name, phone number and branding (logo, color scheme, etc.). I asked if he was willing to change the link to his new site (the one we're doing SEO for), and he flat out said no. He knows the site is doing well in the SERPs and doesn't want to harm its rankings. sigh
His advice? Create new listings for his 2nd location. This location has a different physical address and phone number (no toll free/shared). But I feel like this is wrong. It's the same business, but we're trying to pass as another company just to get 2 sites to the top of the SERPs. This might also confuse users.
What do I do? Plus, does that mean we should only include the 2nd location on the site we created and not the 1st? I already have a disadvantage since all the quality link juice is going to the other site. smh
I need y'alls advice, please!
-Kanya
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RE: Listing a physical address on an ecommerce website?
Thanks for your response, Miriam! So, since local SEO isn't what he's aiming for, is it safe to say including a PO box on the site will not hurt him on a national scale? Thanks again!
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RE: Listing a physical address on an ecommerce website?
Hi Ryan! He's not interested in having walk in traffic. His goal is to rank nationally and he feels adding a Google + listing and including his address on the site will hurt his national campaign.
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Listing a physical address on an ecommerce website?
Hey Mozzers!
Got a question for you. I’ve been assigned my first ecommerce client. He doesn’t want to list his physical business location, as he fears that including his address will hurt him on a national level (he ships all over the world). He’s not particularly interested in ranking locally, although he wouldn’t mind it. He only wants to show a PO box address. Will this help or hurt him? I believe it’s the latter. Also, he has 16 shipping points across the U.S. Is it helpful to add these cities and states to the site?
Thanks in advance!
-Kanya