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I asked this on Quora and am curious what the Moz community has to offer: http://www.quora.com/What-percentage-of-people-will-Like-Share-something-on-Facebook-vs-Liking-Sharing-from-a-website

If I have a blog post that I share on Facebook and I receive 1,000 Likes and/or Shares, what's the percentage of those Likes/Shares that will come from people interacting with the post in their Facebook news feed vs. people Liking/Sharing the article on my blog? I realize many factors are at play here (type of content, audience, time of day, blog design, etc.) but have there been any studies that attempted to address this question?

Thanks for the ideas and input, Christina!

*Disclaimer: SEOmoz discussions are not responsible for a drop in productivity due to commenters finding the examples used to be awesome.

Thanks for the response, Tom! Good point about the similarity to FAQ pages.

Some retailers don't take the time to write their own product descriptions. What would you propose be different about the content on a product's page vs. that product's preview on a category page?

Ha! Duly noted with your last name being Tan!

Those were pretty much my initial thoughts as well, just wanted to get confirmation of my thought process.

I guess I'd have to see an example of a "ridiculously spammy" Quick View link to fully understand your point on that, but the end remains the same: Do what's best for the user and all is well.

Thanks for the reply!

Doing some research (honestly) I came across this page: http://www.modcloth.com/th/green-lace-dress

That page ranks very well for the phrase "green lace dress" - #2 in Google for me. I'm sure there's a good amount of links coming into it, but on the surface there's only 1 mention of green on the page and 2 mentions of lace.

Looking at the code, you can see ModCloth is using the Quick View links below the products to display a more detailed description of the product - wherein lies many more instances of green and lace.

So I ask: Which color of SEO hat goes with this green lace dress - Black or White? Is it good SEO to only show the product descriptions when the user initiates the Quick View? Or is it shady SEO to hide so much text from the immediate view of the user? Please select one and explain why.

Thanks for the response Everett. I'm definitely not looking to game the system with empty or fake reviews, that wouldn't be an issue with what I'm working on.

It sounds like your rant you described could fall into what I'm thinking about. With everything else being equal but Page A has review functionality while Page B doesn't, does Page A rank better on that sole difference. One might think so, but like you said, once reviews start rolling in on Page A the weight would definitely (well, at least most likely) swing it's way.

Nate

Do the mere presence of reviews on product pages increase a page's ranking or standing in the SERPs?

I'm not referring to driving more traffic with a product page because there's more content, long tail keywords, more updates to the page as reviews roll in, etc.

Has there been any study around whether a product page began ranking better by simply adding review functionality?

I'm creating the URL structure for an ecommerce site and was wondering if it's better to structure my URLs according to the most popular way people word their key phrases or by what makes most sense from a navigation perspective.

Let's say I'm selling clothing (I'm not, just an example). I want the site to be open enough so a user can navigate by Person Type (Men's, Women's, Children's), Clothing Type (Shoes, Shirts, Hats), and Brands (Nike, Reebok, adidas).

My gut and past experience say to structure the URLs from the least specific to the most specific:

mysite.com/mens/shoes/nike

But I know "men's Nike shoes" is searched for more than "men's shoes Nike", which would render this URL:

mysite.com/mens/nike/shoes

I know mysite.com/mens-nike-shoes would be best, but the folders setup is what I have to work with.

So which is best for SEO? URLs that play to the structure of the most searched for key phrases? Or URLs that follow the information architecture/navigation of a site?

Nate

Nice tip, thanks for sharing!

Spammy is what I want to avoid, but it unfortunately works in regards to SEO. Like you said, "Practically we aren't there yet."

I really like your suggestion of asking an English teacher to grade it. I'm having visions of every English teacher I ever had looking over my shoulder as I write now, kind of like Jedi masters of copy.

I'd say stick with what you have. Even if it exceeds 70 characters, like you say it's a recommendation to stay within it, not an absolute.

Ha! Duly noted with your last name being Tan!

Those were pretty much my initial thoughts as well, just wanted to get confirmation of my thought process.

I guess I'd have to see an example of a "ridiculously spammy" Quick View link to fully understand your point on that, but the end remains the same: Do what's best for the user and all is well.

Thanks for the reply!

Can you find a happy medium with the anchor text like "cool sheepskin seat covers"?

Here's a little somethin' of what I'm lookin' for...

http://www.searchenginejournal.com/bing-rankings-cheat-sheet/29847/

Now that I think about that a slideshow or gallery could work, just make sure you have "Sheepskin Seat Covers" under your sheepskin seat cover pic with both the pic and text linked to the same page.

I came across this question on why the poster's rankings in Bing/Yahoo were so much lower than his rankings in Google. One of the links responded with was a presentation Rand gave about the difference in ranking elements of Google and Bing.

My purpose for looking into this is to boost rankings in Bing to be more in line with my Google rankings. My takeaways from Rand's presentation were that Bing likes shorter URLs than Google and it's better to have more links from more root domains with more precise anchor text.

Unfortunately this presentation was given at last year's SMX Advanced and is almost a year old. Since then Microsoft has been accused of basically scraping the Google SERPs and Google unleashed at least two maybe three rabid Pandas. Needless to say the environment has changed.

So my question is for those people who are happy with how they rank in Bing: What SEO factors are you seeing make a bigger impact in Bing vs. how they impact your Google rankings?

I thought about this after lunch and while I still stand behind my original post I think you can get away with leaving off your brand name if your products have a brand of their own.

Search for "Chuck Taylor All Stars". That's a brand in and of itself so Converse didn't add their name to that title tag.

Whereas if we're talking about a general product I'd say absolutely add the brand name like with "Pencil Sharpeners | Office Max".

It's interesting to note that not all of the percentage points Google is losing are going to Bing and Yahoo. Hmm...