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I asked this on Quora and am curious what the Moz community has to offer: http://www.quora.com/What-percentage-of-people-will-Like-Share-something-on-Facebook-vs-Liking-Sharing-from-a-website If I have a blog post that I share on Facebook and I receive 1,000 Likes and/or Shares, what's the percentage of those Likes/Shares that will come from people interacting with the post in their Facebook news feed vs. people Liking/Sharing the article on my blog? I realize many factors are at play here (type of content, audience, time of day, blog design, etc.) but have there been any studies that attempted to address this question?

Doing some research (honestly) I came across this page: http://www.modcloth.com/th/green-lace-dress That page ranks very well for the phrase "green lace dress" - #2 in Google for me. I'm sure there's a good amount of links coming into it, but on the surface there's only 1 mention of green on the page and 2 mentions of lace. Looking at the code, you can see ModCloth is using the Quick View links below the products to display a more detailed description of the product - wherein lies many more instances of green and lace. So I ask: Which color of SEO hat goes with this green lace dress - Black or White? Is it good SEO to only show the product descriptions when the user initiates the Quick View? Or is it shady SEO to hide so much text from the immediate view of the user? Please select one and explain why.

Do the mere presence of reviews on product pages increase a page's ranking or standing in the SERPs? I'm not referring to driving more traffic with a product page because there's more content, long tail keywords, more updates to the page as reviews roll in, etc. Has there been any study around whether a product page began ranking better by simply adding review functionality?

I'm creating the URL structure for an ecommerce site and was wondering if it's better to structure my URLs according to the most popular way people word their key phrases or by what makes most sense from a navigation perspective. Let's say I'm selling clothing (I'm not, just an example). I want the site to be open enough so a user can navigate by Person Type (Men's, Women's, Children's), Clothing Type (Shoes, Shirts, Hats), and Brands (Nike, Reebok, adidas). My gut and past experience say to structure the URLs from the least specific to the most specific: mysite.com/mens/shoes/nike But I know "men's Nike shoes" is searched for more than "men's shoes Nike", which would render this URL: mysite.com/mens/nike/shoes I know mysite.com/mens-nike-shoes would be best, but the folders setup is what I have to work with. So which is best for SEO? URLs that play to the structure of the most searched for key phrases? Or URLs that follow the information architecture/navigation of a site? Nate

Let's say I sell widgets: plastic widgets, paper widgets, brass widgets and steel widgets. These are in order by how popular they are but none is so popular to really stand on it's own. When writing general content about widgets, lets say for the main Widgets page, would you write: 1. "We sell plastic, paper, brass and steel widgets." -or- 2. "We sell plastic widgets, paper widgets, brass widgets and steel widgets." I understand I can have specific pages for Plastic Widgets, Paper Widgets, etc., but like I said this would be for a main category page, maybe even for a quick "this is what we do" opening paragraph on the homepage. Is it better to be concise like in example 1? Or to individually call out each type like in example 2? I'm looking for SEO insight and the customer experience viewpoint as well.

I'm looking to create a page about Widgets and all of the more specific names for Widgets we sell: ABC Brand Widgets, XYZ Brand Widgets, Big Widgets, Small Widgets, Green Widgets, Blue Widgets, etc. I'd like my Widget page to give a brief explanation about each kind of Widget with a link deeper into my site that gives more detail and allows you to purchase. The problem is I have a lot of Widgets and this could get messy: ABC Green Widgets, Small XYZ Widgets, many combinations. I can see my Widget page teetering on being a link farm if I start throwing in all of these combos. So where should I stop? How much do I do? I've read more than 100 links on a page being considered a link farm, is that a hardline number or a general guideline?

I came across this question on why the poster's rankings in Bing/Yahoo were so much lower than his rankings in Google. One of the links responded with was a presentation Rand gave about the difference in ranking elements of Google and Bing. My purpose for looking into this is to boost rankings in Bing to be more in line with my Google rankings. My takeaways from Rand's presentation were that Bing likes shorter URLs than Google and it's better to have more links from more root domains with more precise anchor text. Unfortunately this presentation was given at last year's SMX Advanced and is almost a year old. Since then Microsoft has been accused of basically scraping the Google SERPs and Google unleashed at least two maybe three rabid Pandas. Needless to say the environment has changed. So my question is for those people who are happy with how they rank in Bing: What SEO factors are you seeing make a bigger impact in Bing vs. how they impact your Google rankings?