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That's a tricky one. Looks like GNC has no fear -- but I'm sure they've also got a long line of corporate lawyers to back them up. I'd love to hear how you make it work. Good luck with the account. Best, Rhonda

Is that required by law?

I haven't tested this theory, but for what it's worth...

I would create an onsite blog that caters to diabetics and offer information and education that's safe and legal to provide. Healthy diets, research, statistics, personal stories, and more. Think less about selling product and more about helping your visitors deal with diabetes in a healthy way like nutrition and diet.

In each of those articles, I'd toss in a CTA that leads them to the supplements - if there's a way to legally do that. Or perhaps you can link to a story on your site that has a person talking about how this has helped them? Testimonials, maybe?

Also I'd do some competitive research to find out how the big companies do it.

Hope that gets some ideas flowing for you!

That's a tricky one. Looks like GNC has no fear -- but I'm sure they've also got a long line of corporate lawyers to back them up. I'd love to hear how you make it work. Good luck with the account. Best, Rhonda

I haven't tested this theory, but for what it's worth...

I would create an onsite blog that caters to diabetics and offer information and education that's safe and legal to provide. Healthy diets, research, statistics, personal stories, and more. Think less about selling product and more about helping your visitors deal with diabetes in a healthy way like nutrition and diet.

In each of those articles, I'd toss in a CTA that leads them to the supplements - if there's a way to legally do that. Or perhaps you can link to a story on your site that has a person talking about how this has helped them? Testimonials, maybe?

Also I'd do some competitive research to find out how the big companies do it.

Hope that gets some ideas flowing for you!