I am coming across a very frustrating phenomenon in one of my PPC campaign reporting.
In short: I believe that GA is counting some of my PPC sessions as organic (not provided). Has anybody come across this before?
I believe they are being counted as organic because of the following:
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the website is brand new and does not rank for anything but their branded terms
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the few keywords showing up in GA are the terms we target our PPC towards
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the amount of sessions of Paid Search (in channels) and AdWords sessions don't match up (The number of actual PPC clicks is substantially higher than the Paid Search sessions)
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PPC clicks and sessions don't even match up in the AdWords part of GA
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GWT shows 0% CTR for any non branded terms
Tell me I am crazy, but I really don't think I am. I just don't have the hard evidence to back it up. Any help is greatly appreciated.