I used to rank 2 for "guitar outlet" I just dropped to under 50th. Only change I made was to pause a Adwords campaign where I was including that keyword. Oddly enough, I believe I ranked high for that keyword BEFORE I added it as a keyword, but I cant be 100% sure due to lack of timing notes. But is it common for adwords to affect organic?
If not...where do I start to look for the answer as to why it dropped?