Hello,
I noticed a competitor site has started writing a post on linkedin and then adding the link to the article they are referencing in the comments section. I started to dig into this and came up with this useful post https://growthrocks.com/blog/linkedin-abtest-link-in-comment/ to me that all screams black hat, spamming and scamming...
What does the Moz Community think?
Sincere thanks for feedback and I hope you're safe - wherever you are...
Rhiannon