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I am an in-house digital marketer for a small business in the UK. The majority of our business comes from people finding us on Google's organic SERPs for relevant search terms. Our website has been around since 1999 and we have established a great base of keyword rankings in that time from key vanity keywords in our field that generate a tonne of long tail rankings for the product pages on our site. Last year, I was given the target of increasing our websites DA from 40(something) to 60+ by the end of the year. I put a plan together at the start of the year which included things like 'create awesome content', 'promote awesome content', do 'proper' link building, do 'real' PR, make sure technical SEO is all up to scratch, increase CTR, reduce bounce rate etc etc But... I wanted to find some examples of case studies where SEO's had taken a site with a starting DA of 'whatever' and increased it to 'a way higher whatever'. I found a tonne of 'How to increase your domain authority' type blog posts which said things like 'create awesome content', 'promote awesome content', 'do proper link building' etc etc but no hard data case studies from people who had been successful in doing it! I really just wanted to make sure that the plan I was putting together, was focused on the right things! Does anybody know of any case studies? I'm still keen to check them out. Being a small business, it's often the case that once we've put a plan together, we quickly realize that we don't have the resources, time, personnel or budget to follow it through but at lest having the plan confirmed by successful case studies doing the same thing or similar would really encouraging! Thanks,
Rich