I don't think that would cause any issue as long as the navigation links are all to the same page/url! You should be fine!

From a search perspective, It may be a bit more beneficial to use the directory route but that is often difficult to organize when we are talking about multiple pages (ie a previous years entire website).

In my opinion, the subdomain route seems like the best option. It will allow for the previous pages and content to contribute to the current sites domain authority while also serving as an extremely organized presentation of the previous years events and attractions!

I have a client who does patio furniture repair and restoration. When performing keyword research in Moz for terms like "patio furniture repair" I see that only 11-50 people in the entire US are searching for this term according to the Moz data. However, running an Adwords campaign currently and our top keyword is the phrase match for "patio furniture repair" which has generated over 100 clicks in just a couple of months in ONE county.

Is there a better way to research more accurate results on search volume estimates? This makes organic SEO and keyword targeting hard!

Thanks,

Ricky

I assume not. I believe Google will just use your first line of content as the H1! I think Rand did a video on this not too long ago. I don't think he believes H1s were very important.

Hey guys, i've seen some stuff about this before but I recently found an opportunity to put it into action and wanted to make sure I knew what I was getting into!

I am looking at buying a domain (expired and now only 10 dollars) that has a decent domain authority and has some keywords in it related to my clients practice. I plan on using a 301 redirect to pass "link juice" because this client is looking for a quick bump in rankings.

Thoughts? Benefits? Problems with this?

Thanks guys! I've got a solid checklist now to complete to qualify a site!

Though for anyone else reading this thread--@salman...sounds like a very old-school, black hat SEO tactic! Not only do I doubt that would work short term, I KNOW it is something that Google will be looking to penalize. A link network/ link farm like that is not really a legitimate SEO practice and violates Google's guidelines.

I know that rand recommends hosting your blog on a FOLDER of your root domain instead of hosting your blog on a subdomain.

The reason for doing so is that the domain authority of the subdomain will put a slightly larger distance (in terms of authority signals carrying over) from the root.

For example, its better to have your blog at bobsmithdental.com/blog vs blog.bobsmithdental.com.

After that, its really a matter of tightening up your keyword optimization on the blog posts and building and earning quality inbound links!

-Ricky