Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Archiving a festival website - subdomain or directory?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Archiving a festival website - subdomain or directory?

    Intermediate & Advanced SEO
    3
    4
    1019
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • cos2030
      cos2030 last edited by

      Hi guys

      I look after a festival website whose program changes year in and year out. There are a handful of mainstay events in the festival which remain each year, but there are a bunch of other events which change each year around the mainstay programming.This often results in us redoing the website each year (a frustrating experience indeed!)

      We don't archive our past festivals online, but I'd like to start doing so for a number of reasons

      1. These past festivals have historical value - they happened, and they contribute to telling the story of the festival over the years. They can also be used as useful windows into the upcoming festival.

      2. The old events (while no longer running) often get many social shares, high quality links and in some instances still drive traffic. We try out best to 301 redirect these high value pages to the new festival website, but it's not always possible to find a similar alternative (so these redirects often go to the homepage)

      Anyway, I've noticed some festivals archive their content into a subdirectory - i.e. www.event.com/2012

      However, I'm thinking it would actually be easier for my team to archive via a subdomain like 2012.event.com - and always use the www.event.com URL for the current year's event. I'm thinking universally redirecting the content would be easier, as would cloning the site / database etc.

      My question is - is one approach (i.e. directory vs. subdomain) better than the other? Do I need to be mindful of using a subdomain for archival purposes?

      Hope this all makes sense. Many thanks!

      1 Reply Last reply Reply Quote 0
      • Robin_Jennings
        Robin_Jennings Subscriber last edited by

        I work with a lot of arts events on a minimal budget and I normally move the old website to: www.website.com.au/2011, www.website.com.au/2012 and make the current year www.website.com

        In this way you're still getting benefit from having a large website, the archive of the previous events is still there, artists still have a presence and people still find the website in the SERPs, navigate to the homepage which is the current event.

        1 Reply Last reply Reply Quote 1
        • cos2030
          cos2030 @RickyShockley last edited by

          Cheers mate, much appreciated!

          Could you kindly outline why it may be a bit more beneficial from a search perspective to use a directory? Just interested...

          Cheers

          1 Reply Last reply Reply Quote 0
          • RickyShockley
            RickyShockley last edited by

            From a search perspective, It may be a bit more beneficial to use the directory route but that is often difficult to organize when we are talking about multiple pages (ie a previous years entire website).

            In my opinion, the subdomain route seems like the best option. It will allow for the previous pages and content to contribute to the current sites domain authority while also serving as an extremely organized presentation of the previous years events and attractions!

            cos2030 1 Reply Last reply Reply Quote 1
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • bedynamic

              SEO on dynamic website

              Hi. I am hoping you can advise. I have a client in one of my training groups and their site is a golf booking engine where all pages are dynamically created based on parameters used in their website search. They want to know what is the best thing to do for SEO. They have some landing pages that Google can see but there is only a small bit of text at the top and the rest of the page is dynamically created. I have advised that they should create landing pages for each of their locations and clubs and use canonicals to handle what Google indexes.Is this the right advice or should they noindex? Thanks S

              Intermediate & Advanced SEO | | bedynamic
              0
            • gorubbishgo

              How to rank my website in Google UK?

              Hi guys, I own a London based rubbish removal company, but don't have enough jobs. I know for sure that some of my competitors get most of their jobs trough Google searches. I also have a website, but don't receive calls from it at all. Can you please tell me how to rank my website on keywords like: "rubbish removal london", "waste clearance london", "junk collection london" and other similar keywords? I know that for person like me (without much experience in online marketing) will be difficult task to optimize the website, but at least -  I need some advices from where to start. I'm also thinking to hire an SEO but not sure where to find a trusted company. Most importantly I have no idea how much should pay to expect good results? What is too much and what is too low? I will appreciate all advices.

              Intermediate & Advanced SEO | | gorubbishgo
              0
            • McTaggart

              Website copying in Tweets from Twitter

              Just noticed a web developer I work with has been copying tweets into the website - and these are displayed (and saved) one page at a time across hundreds of pages (this is so they can populate a twitter feed, I am told). How would you tackle this, now that the deed's been done? This is in Drupal. Your thoughts would be welcome as this is a new one to me. Thanks, Luke

              Intermediate & Advanced SEO | | McTaggart
              0
            • awrikat

              Should I use change of address when moving to subdomain

              Hi guys So we had a domain that was only for one country, www.example.com 1 year later we decided to go to another country so we will have all the current website under a country subdomain like : ae.example.com we did a 301 redirect
              Should I perform a change of address action from www.example.com to ae.example.com  ? please help
              Thanks

              Intermediate & Advanced SEO | | awrikat
              0
            • HashtagHustler

              Moving half my website to a new website: 301?

              Good Morning! We currently have two websites which are driving all of our traffic. Our end goal is to combine the two and fold them into each other. Can I redirect the duplicate content from one domain to our main domain even though the URL's are different. Ill give an example below. (The domains are not the real domains). The CEO does not want to remove the other website entirely yet, but is willing to begin some sort of consolidation process. ABCaddiction.com is the main domain which covers everything from drug addiction to dual diagnosis treatment. ABCdualdiagnosis.com is our secondary website which covers everything as well. Can I redirect the entire drug addiction half of the website to ABCaddiction.com? With the eventual goal of moving everything together.

              Intermediate & Advanced SEO | | HashtagHustler
              0
            • kinimod

              Microsites: Subdomain vs own domains

              I am working on a travel site about a specific region, which includes information about lots of different topics, such as weddings, surfing etc. I was wondering whether its a good idea to register domains for each topic since it would enable me to build backlinks. I would basically keep the design more or less the same and implement a nofollow navigation bar to each microsite. e.g.
              weddingsbarcelona.com
              surfingbarcelona.com or should I rather go with one domain and subfolders: barcelona.com/weddings
              barcelona.com/surfing I guess the second option is how I would usually do it but I just wanted to see what are the pros/cons of both options. Many thanks!

              Intermediate & Advanced SEO | | kinimod
              0
            • KS__

              Directory and Classified Submissions

              Are directory submissions and Classified Submissions still a good way to create backlinks? Or they are obsolete methods and should be discontinued?

              Intermediate & Advanced SEO | | KS__
              0
            • CMTM

              Subdomains for niche related keywords

              I wanted to know how efficient using a subdomain is, taking in consideration all the updates Google has made lately. I am looking to use a subdomain for a well branded website for a niche specific part of their website. The subdomain will end-up having more than 100 pages. I'd like to see in what cases do you guys recommend using a subdomain? How to get the same benefit out of a subdomain as i am getting from the actual main domain?

              Intermediate & Advanced SEO | | CMTM
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.