Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your business shine with Listings AI
      Moz Local

      Let your business shine with Listings AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. DNS or 301 Website Redirect

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    DNS or 301 Website Redirect

    Intermediate & Advanced SEO
    3
    5
    4967
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • bloomnation
      bloomnation last edited by

      We are running a marketplace site, so we have thousands of vendors selling their products on our site. Each vendor has a Profile page and we are soon to launch a premium store-front that is white label.

      Many of these vendors will want to point a custom url to their premium store-front (which is a sub domain of the marketplace) and we are trying to get an understanding of how we should instruct them to point their url in a way that will give the main marketplace site the seo juice.

      We also want to understand what will show up in the address bar.  Will it be their url or our sub domain?

      Will any of the marketplace seo juice boost their url local listing status?

      1 Reply Last reply Reply Quote 0
      • Cyrus-Shepard
        Cyrus-Shepard last edited by

        Hi Evgeny,

        Good question. For starters, one thing to keep in mind from the beginning is that link juice flowed to subdomians don't pass the same link juice as would links to the same domain. So while these links and/or redirects may help the individual storefronts to rank - assuming there is sufficient link juice behind them - it doesn't necessarily help your root domain.

        Of course, the way around this is to link these individual storefront subdomains to your main domain, making sure to vary the anchor text and do it in a non-spammy, Penguin friendly way.

        Okay, onto the main question. In my experience working with 100's of clients, the best way to get them to redirect to your site is anyway they can. 🙂 Seriously, it's almost impossible to choose a single method that works for all vendors, so I think it's probably best to offer a variety of solutions, such as changes in DNS, server-side redirects, .htaccess , etc.

        You may even need to offer tech support to manually make these changes for your client. Although this is a sticky area fraught with headaches. (I know from experience)

        In some cases, it may pass better link juice if you merely have the vendors link to you, instead of going through the trouble of a redirect. Links can carry relevancy signals that 301's can't, and redirects can often loose much of their relevancy if the target page(s) differ too much from the original.

        Regardless, if you choose to go the redirection route, you'll want all of your redirects to be 301's, no matter what method you choose. The URL in the browser will be your subdomain. (There are ways to do URL masking, but you don't want to go there)  A common practice is to have the name of the vendor in the subdomain, such as vendor.yoursite.com.

        Hope this helps!  Best of luck with your SEO!

        1 Reply Last reply Reply Quote 1
        • legalseo
          legalseo @bloomnation last edited by

          Got it. 301 to your server where it's parsed. The details are here:
          http://stackoverflow.com/questions/9896877/dns-redirect-domain-to-subdomain

          1 Reply Last reply Reply Quote 0
          • bloomnation
            bloomnation @legalseo last edited by

            Chas, thanks for the response.

            My question may not have been very clear.  I am going to be creating premium store-fronts for the vendors in the marketplace that will act as a stand alone website.  Many of the vendors will be using this premium store-front as their new stand alone website  and will want to redirect their current domain www.vendor.com to my sub domain www.vendor.marketplace.com.

            What is the best way to do this?  Use a DNS or 301 redirect and what are the pros and cons?  (ie url in the address bar, seo juice to marketplace, seo juice to local vendor)

            Thanks

            legalseo 1 Reply Last reply Reply Quote 0
            • legalseo
              legalseo last edited by

              So you want your cake and eat it too? 😉 Don't we all! I think getting a thousand links to the root domain would be satisfaction enough.

              One way would be to have the entrance page for all vendors be the same page. Each vendor would have a section on an auto scrollable layer (but without user scrolling).

              Each vendor would have a distinctive page section href anchor IBL

              <a<span class="Apple-converted-space"> </a<span>name="ABCstore">.ABC Store info and links <a<span class="Apple-converted-space"> </a<span>name="XYZstore">.XYZ Store info and links
              Each vendor would have a unique looking URL but all created urls would look the same to the bots, as they would ignore all to the right of the hashtag.
              http://store.yourdomain.com/index.html#ABCstore, http://store.yourdomain.com/index.html#XYZstore, etc.

              When the page loads the tagged vendor would display in the "open" area of the page for that layer so each vendor would appear to be unique.

              The drawback would be the size of the page and number of links out.

              bloomnation 1 Reply Last reply Reply Quote 0
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • Caffeine_Marketing

                We are redirecting http and non www versions of our website. Should all versions http (non www version and www version) and https (non www version) should just have 1 redirect to the https www version?

                We are redirecting http and non www versions of our website. Should all versions http (non www version and www version) and https (non www version) should just have 1 redirect to the https www version? Thant way all forms of the website are pointing to one version?

                Intermediate & Advanced SEO | | Caffeine_Marketing
                0
              • cathywix

                301 Redirects to relative URLs not absolute a problem?

                Hi we recently did a migration and a lot of content changed locations see: https://d.pr/i/RvqI81 Basically, the 301 goes to the correct location but its a relative URL (as you can see from the screenshot) rather than absolute URL. Do you think this is a high priority issue from an SEO standpoint, should we get the developer to change the redirects to absolute? Cheers.

                Intermediate & Advanced SEO | | cathywix
                0
              • kadut

                If my website uses CDN does thousands of 301 redirect can harm the website performance?

                Hi, If my website uses CDN does thousands of 301 redirect can harm the website performance? Thanks Roy

                Intermediate & Advanced SEO | | kadut
                1
              • VeteransFirstMarketing

                SEO impact of 301 redirects based on IP addresses from a specific state

                Hello Moz Community! We are facing an issue that may or may not be unique, but need some advice and/or clarification on the best way to address the issue. We recently rebranded and launched a new site under a new domain and things have been progressing well.  However, despite all the up front legwork on trademarks and licensing, we have recently encountered a hiccup that forces us to revert to the old URL/branding for one specific state.  This may be a temporary issue that lasts a couple of months or it could potentially be in the court system for a couple of years. One potential solution we have discussed is to redirect the new site to the old site based on IP addresses for the state in question.  Looking for any guidance on what type of impact this may have on SEO.  Also open to any other suggestions or guidance on dealing with this situation. Thanks

                Intermediate & Advanced SEO | | VeteransFirstMarketing
                0
              • jasondexter

                Multiple 301 redirects for a HTTPS URL. Good or bad?

                I'm working on an ecommerce website that has a few snags and issues with it's coding. They're using https, and when you access the website through domain.com, theres a 301 redirect to http://www.domain.com and then this, in turn, redirected to https://www.domain.com. Would this have a deterimental effect or is that considered the best way to do it. Have the website redirect to http and then all http access is redirected to the https URL? Thanks

                Intermediate & Advanced SEO | | jasondexter
                0
              • SEOdub

                Can I dissavow links on a 301'd website?

                So we are performing link removal for a client on his old website (A), which is being 301 redirected to his new website (B).  We have identified toxic links on site A and are removing, once complete we will undo the current 301, confirm a new GWT account for website A, and then submit the disavow report. We would then like to reapply the 301 redirect to site B while we are waiting for Google to process the disavow report, the logic being we can retain some current rankings on site B while waiting for the disavow to process on site A. Has anyone had experience with this method?  I foresee some potential issues here but am interested to here from others on this.  Thanks!

                Intermediate & Advanced SEO | | SEOdub
                1
              • CommercePundit

                How to stop Google crawling after 301 redirect?

                I have removed all pages from my old website and set 301 redirect to new website. But, I have verified old website with Google webmaster tools' HTML verification file which enable me to track all data and existence of pages in Google search for my old website. I was assumed that, Google will stop crawling and DE-indexed all pages after 301 redirect. Because, I have set 301 redirect before 3 months. Now, I'm able to see Google bot activity on my website with help of Google webmaster tools. You can find out attachment to know more about it. How can it possible & How Google can crawl removed pages? You can see following image to know more about it. First & Second

                Intermediate & Advanced SEO | | CommercePundit
                0
              • FrontlineMobility

                How do I go about changing a 302 redirect to a 301.

                Hello Friends! Thanks for viewing my question. Ok,My question today is How do I go about redirecting a 302 link to a 301 link. I understand the benefits of doing this as far as link juice and how the Search Engines views the two Re-Directs. I am wanting to know where I would start to do this. Thank you in advance for any help or suggestions!

                Intermediate & Advanced SEO | | FrontlineMobility
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.