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I recently began using another third-party tool that requires a list of keywords and the URLs I want those keywords to rank on (for example, "vegetarian recipes" on www.123.com/vegetarian-recipes). Is this a better strategy than using the Moz ranking tool to see which pages on my domain my target keywords are already ranking for? I can see how the former might mean we miss opportunities but the latter doesn't necessarily show how my priority pages are doing for specific keywords.

I recently began using another third-party tool that requires a list of keywords and the URLs I want those keywords to rank on (for example, "vegetarian recipes" on www.123.com/vegetarian-recipes). Is this a better strategy than using the Moz ranking tool to see which pages on my domain my target keywords are already ranking for? I can see how the former might mean we miss opportunities but the latter doesn't necessarily show how my priority pages are doing for specific keywords.