HI All
My website is 10 years old, and has decent rankings. The domain is www.advanced-driving.co.uk
I have recently had a major overhaul of the site, before it was very outdated, with lots of duplicated content. My main keywords are "advanced driving course" and "advanced driving courses" both of which I am on page 1.
However, since I have been live with new site - (5 days) I am not ranking for some easy win keywords. I have submitted new content thought webmaster tools, and whilst some content is ranking, others are not. The content not ranking is fresh and unique ( have used copyscape on all new pages).
For example my homepage is on page 1 for "advanced driving courses london" - around rank 6. So I hand made some content titled advanced driving courses london to provide more of an exact match, outlining our courses in London and the routes we take - http://www.advanced-driving.co.uk/defensive-advanced-driving-courses-london/
However, this page which is unique does not rank at all....I have done this with another website and it worked well, but google is not understanding this at all.
Also I am now on page 1 for "advanced driving course" but not for "advanced driving courses" - well I am but the page for the plural keyword is a page not really related - surely Googles semantic search should realise course and courses are the same!
I suspect that Google is still getting used to my new website? No errors or anything in Webmaster tools...
Can anyone confirm this - or outline if I have done something awful..!!
Thanks
Rob