As Egol mentioned the Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). https://moz.com/learn/seo/domain-authority

So is a unit measure created by Moz sometimes can be useful sometimes not and of course, has nothing to do with Google

In the other hands, there are many factors involved in ranking a website such as

On page optimization: meta-tittles, meta descriptions, content length, internal backlinks, website performance, internal backlinks, site structure, schemas and so on.

Off-page: which basically means backlinks but is not that simple of who has more backlinks, but to analyze the backlink profile of website you need to keep in mind the type of the link ( follow or no follow) the anchor text distribution, the content of article where you get the backlink and so on.

You mentioned links from sites like times.com well let me tell you something usually this big sites usually give you a no-follow backlink which for SEO purpose is useless. So if you really need to understand what is happening need to make an in-deep analysis of all do-follow backlinks, all the anchor text, all the on-page and so on.

First of all, I notice 2 main errors the first one is related to the installation of the snippet code, you have repeated the local business schemas. I assume that this is generated by 2 different sources. Checking your code the error is created by the overlapping of the SEO Yoast plugin and Review plugin.

The second error that I notice is the JSON-LD code generated by the review plugin which generates 22 errors

"Multiple reviews should be accompanied by an aggregate rating". so basically there is no rating on the JSON-LD

I strongly suggest you read this documentation

• https://developers.google.com/search/docs/data-types/review-snippe
• https://schema.org/Review

Also is important to be familiar with the JSON-LD syntax

https://json-ld.org/spec/latest/json-ld/

I worked on several projects integrating schemas. So in my opinion, the best way to do that is by using **Google Tag Manager+ Custom Code. Why? because that gives you full control over your schemas  **

First of all Google Search Console can show you Crawled Pages and **Indexed Pages. **Google follows three basic steps to generate results from web pages:

• Crawling
• Indexing
• Serving (and ranking)

Crawling: The first step is finding out what pages exist on the web. There isn't a central registry of all web pages, so Google must constantly search for new pages and add them to its list of known pages. This process of discovery is called crawling.

Indexing: After a page is discovered, Google tries to understand what the page is about. This process is called indexing. Google analyzes the content of the page, catalogs images and video files embedded on the page, and otherwise tries to understand the page.

Serving: When a user types a query, Google tries to find the most relevant answer from its index based on many factors. Google tries to determine the highest quality answers, and factor in other considerations that will provide the best user experience and most appropriate answer, by considering things such as the user's location, language, and device

In summary, no all your pages at least not all the pages in your Search Console will be available on SERPs

Good to know it! I think that DA was needing an update

Does someone have any ideas as to how Moz is treating capitalized keywords differently from the lower case?

A canonical tag (aka "rel canonical") is a way of telling search engines that a specific URL represents the master copy of a page. Using the canonical tag prevents problems caused by identical or "duplicate" content appearing on multiple URLs. Practically speaking, the canonical tag tells search engines which version of a URL you want to appear in search results.

So if you have a page such as

www.mywesbite.com you should have a canonical tag on that page like this one
on your header

So you should check your source code to check if the URL is ok or it's missing

These are some links you should read

• https://yoast.com/rel-canonical/
• https://moz.com/learn/seo/canonicalization

Hope this information will answer your question

no at all

The correct way to use UTM tracking without hurting your SEO efforts is to make sure you’ve implemented your canonical tags correctly. You should add self-referring canonical tags, which will prevent multiple versions of the same page from being indexed.

For example:

• http://www.yoursite.com/some-page?utm_source=facebook&utm_medium=social

should have a canonical tag that looks like this:

If you have pages with these parameters on your site then you should use the rel=”canonical” tag to specify the canonical URL that you’d like Google to rank.

I hope this information answers your question. if you consider that my answer is good enough don't  forget to mark it as a Good Answer

Regards and have a great day

First of all these the checkpoints that you need track

• You need to carefully check all your link-profile looking for spam links pointing to your site
• Disavow all those links with a high toxic score/spam score. Disavow Tool
• Check all the anchor text and queries on your Search Console, GA, Moz, Ahrefs, Semrush or any other tool.
• Also, start to think of creating some geo-IP segmentation on your server
• Try to find a pattern on the IP address of your visitor and block all the suspicious IP or even regions

Hope this info helps you to answer to your question

Regards and Good Luck

Which tool are you using is this a custom tool or commercial tool such as Screamingfrog?

These are all for client errors. That means the page wasn’t found and something is wrong with the request. Whatever is happening though, the issue is typically on the client side:

403: Forbidden, So In your case, the first place that you need to check is your .htaccess and your Robots.txt file and make sure that they are not blocking any crawler or at least the crawler of your tools.

For example, some Hosting providers block all the crawlers that are not Google or Bing to save resources. So is usual that Roger (Moz Crawler) has problems to crawl a page that is blocked on the server side. Usually, Moz, Ahrefs, Semrush has this kind of problem so in summary

• Make sure your .htaccess and your Robots.txt is not blocking your crawler
• Make sure your hosting is not blocking your crawler
• If all the above does not work try to modify the user-agent of your tool

Hope this info helps you with your problem

Implement schemas certainly can help you to gain some visibility but there are many factors to keep in mind if you go to the site https://schema.org/ you will notice that there tons of options. So not all the schemas available are supported by Google. In Fact, in your case, you should focus on schemas supported by Google, Facebook, Pinterest etc.

Here you can find more information about the schemas supported by Google and Facebook

• https://developers.google.com/search/docs/guides/mark-up-content
• https://www.facebook.com/business/help/1175004275966513

So if you are working on a travel agency these are some schemas available for your content

• Local Business
• Articles
• Reviews

Also, there are schemas for the business info such as

• logo
• contact info
• location
• social profiles