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Before understanding schemas you need to understand how JSON LD works I had the issue in the past but with a couple of hours studying JSON LD I mean just the basic it will be easier for you
On the other hand, you can use some generators and then modify the code. (Again you will need some basic knowledge of JSON LD)
@hwade It all depends on the amounts of pages and redirects you actually have. I would start checking your search console account and of course, check Screaming Frog (By the way is funny that SF is still useful these days)
Can you explain better your case, please?
As Egol mentioned the Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). https://moz.com/learn/seo/domain-authority
So is a unit measure created by Moz sometimes can be useful sometimes not and of course, has nothing to do with Google
In the other hands, there are many factors involved in ranking a website such as
On page optimization: meta-tittles, meta descriptions, content length, internal backlinks, website performance, internal backlinks, site structure, schemas and so on.
Off-page: which basically means backlinks but is not that simple of who has more backlinks, but to analyze the backlink profile of website you need to keep in mind the type of the link ( follow or no follow) the anchor text distribution, the content of article where you get the backlink and so on.
You mentioned links from sites like times.com well let me tell you something usually this big sites usually give you a no-follow backlink which for SEO purpose is useless. So if you really need to understand what is happening need to make an in-deep analysis of all do-follow backlinks, all the anchor text, all the on-page and so on.
So you have a website www.guideyourhealth.org and also you have a blog on medium Medium. So the first question that comes to my mind is
As others mentioned here using exact match keyword is no longer useful from an SEO perspective. Based on what I see you are trying to build a niche/vertical website so your site structure and clean internal links, schemas, will be more relevant to your rankings.
But, if I have to choose, the second one for me is the best option
First of all, I notice 2 main errors the first one is related to the installation of the snippet code, you have repeated the local business schemas. I assume that this is generated by 2 different sources. Checking your code the error is created by the overlapping of the SEO Yoast plugin and Review plugin.
The second error that I notice is the JSON-LD code generated by the review plugin which generates 22 errors
"Multiple reviews should be accompanied by an aggregate rating". so basically there is no rating on the JSON-LD
I strongly suggest you read this documentation
Also is important to be familiar with the JSON-LD syntax
https://json-ld.org/spec/latest/json-ld/
I worked on several projects integrating schemas. So in my opinion, the best way to do that is by using **Google Tag Manager+ Custom Code. Why? because that gives you full control over your schemas **
First of all Google Search Console can show you Crawled Pages and **Indexed Pages. **Google follows three basic steps to generate results from web pages:
Crawling: The first step is finding out what pages exist on the web. There isn't a central registry of all web pages, so Google must constantly search for new pages and add them to its list of known pages. This process of discovery is called crawling.
Indexing: After a page is discovered, Google tries to understand what the page is about. This process is called indexing. Google analyzes the content of the page, catalogs images and video files embedded on the page, and otherwise tries to understand the page.
Serving: When a user types a query, Google tries to find the most relevant answer from its index based on many factors. Google tries to determine the highest quality answers, and factor in other considerations that will provide the best user experience and most appropriate answer, by considering things such as the user's location, language, and device
In summary, no all your pages at least not all the pages in your Search Console will be available on SERPs
Good to know it! I think that DA was needing an update
Let's understand your case
The best way to deal with the new domain is this one at least base on my experience,
Hope these comments help you with your project
Regards
I want to launch a 2 tier campaign, I have been building high-quality backlinks to my site, that means sites relevant to my niche, quality content ( more than 700 words), high domain authority and so on.
But making an in deep research I realized the half of my backlinks are almost invisible to Google and the other ones have just a few links and traffic.
So I decided to take some actions
So my questions are
Thanks and regards
Does someone have any ideas as to how Moz is treating capitalized keywords differently from the lower case?
Let's clarify one thing, first of all, removes a Listing and delete it from GMB are 2 completely different concepts that can be confused.
So probably in your case, you remove the account (you are no longer the manager) but not deleted it and that is why your business is still available from SERPs, Maps, Mobile and so on
Probably the best tool for that is Buzzsumo other alternatives are Epicbeat, Epictrack and Feedly. Ahrefs also has a module for social you can give it a try
You can manage as many business listing as you want but of course, all depends on your subscription plan. So need to keep in mind that you will pay per location/business and per features.
In your case, you want to add 2 business or listing you will have to choose which plan suits your needs
If you have experience on SEO and you are familiar with this kind of tool, go for the Essential Plan. If you think that you will need some guide then the Professional Plan is for you. The Premium plan is for agencies and developers the main difference is its offer API integration and based on your comments this not the case
You can check and compare all the plans available
https://moz.com/products/local/pricing#pricing-table
**Hope this info answers your question **
A canonical tag (aka "rel canonical") is a way of telling search engines that a specific URL represents the master copy of a page. Using the canonical tag prevents problems caused by identical or "duplicate" content appearing on multiple URLs. Practically speaking, the canonical tag tells search engines which version of a URL you want to appear in search results.
So if you have a page such as
www.mywesbite.com you should have a canonical tag on that page like this one
on your header
So you should check your source code to check if the URL is ok or it's missing
These are some links you should read
Hope this information will answer your question
Ok I understand, so in your case, what I would do is add some custom taxonomy to reflect the structure that you want to rank for.
I mean probably you will have to build a structure based on the navigation mainly focused on the users So you just follow the traditional silo structure, but also you can build a structure based on what mentioned.
Let assume you have product category called Books so in this category, you will have all your books available, but in the other hands you probably will want to target user interested in accounting solutions, so now you can add a tag called accounting solutions.
On this accounting solution, taxonomy you can group all the products to this target niche and this can Include
The main Idea behind is both structures can work together, in fact, is very common on big e-com websites manage several taxonomies in the same space. Keep mind that my comments are based on my experience and knowledge. There are many technical aspects that you have to keep in mind much of them related to Platform that you are using.
Wordpress and Shopify don't represent a big challenge, in the other hands Magento was a complete nightmare (at least in my case)
Hope this Information will help you
Yes usually google display the order based on the hierarchy of the pages usually use the main menu and the internal links, but that just a personal observation In some case I saw some really deep internal pages on the first page probably based on the rank of the page.
Also when I evaluated those result each tool show me different result Moz, Ahrefs, Majestic, Semruhs.
Well is not as simple there are many factors involved as I see both of them have a low DA but probably you have some traffic, so the first thing that you need to know is which pages are ranking, the queries of those pages, Ideally the merger process should preserve the URL structure of both and make the redirection from the server
What are the risks involved? Lose Traffic and Rank you will found much information out there about that. In my own experience, you will have a drop in traffic that you will recover in time-frame 3-6 months. No matter how well you made the migration
What are the risks involved? In your case, I would be building links to your site even before running the migration also creating social signals in order to avoid the Google sand box
Your category archives are more important than individual pages and posts. Those archives should be the first result in the search engines. That means those archives are your most important landing pages. Thus, they should also provide the best user experience. The more likely your individual pages are to expire, the more this is true. In a shop, your products might change, making your categories more
important to optimize. Otherwise, you’d be optimizing pages that are going to be gone a few weeks/months later.
If you sell books and you optimize every product page, all those pages will compete for the term books. You should optimize them for their specific author, title and content, and link them all to the ‘books’ category page. That way the category page can rank for ‘books’, while the product page can rank for more specific terms. This way, the category page prevents the individual pages from competing.
Regards and have a nice day
The correct way to use UTM tracking without hurting your SEO efforts is to make sure you’ve implemented your canonical tags correctly. You should add self-referring canonical tags, which will prevent multiple versions of the same page from being indexed.
For example:
should have a canonical tag that looks like this:
If you have pages with these parameters on your site then you should use the rel=”canonical” tag to specify the canonical URL that you’d like Google to rank.
I hope this information answers your question. if you consider that my answer is good enough don't forget to mark it as a Good Answer
Regards and have a great day
Let's understand your case, first of all, there are many factors involved in ranking a website. Some of them are internal and others are externals. Based on your comments you want to rank your site
With this information, the first thing that you need to check is who is ranking for that keyword in that location, you can do that using several tools like Moz, Ahrefs, Semruhs or Ubersuggest.
Moz
Ubersuggest:
Ahrefs:
Based on what I see you're competing in a strong and competitive niche so the first conclusion that jumps to my mind is that you need to change your target keyword for that page. But let's keep digging in your problem.
Now let's analyze your target page https://www.mypetzilla.co.uk/dog-breeds
**Moz Link Explorer Report **
But all this information is useless if you don't have something to compare it. On your Keyword Explorer Tool, you can see the top 10 websites ranking for that keyword and that location Keyword Explorer > Enter Dog Breed > SERP Analysis
These are the first 3 results, but I will strongly suggest you that check for your self all the reports in your own **Moz Pro Account **
1- https://dogtime.com/dog-breeds/profiles
Page Authority: 50
Domain Authority: 70
Linking RDs To Page: 199
Linking RDs To Root Domain: 18,393
2- https://www.petwave.com/Dogs/Breeds.aspx
Page Authority: 44
Domain Authority: 54
Linking RDs To Page: 129
Linking RDs To Root Domain: 4,642
3 - https://www.purina.com/dogs/dog-breeds
Page Authority: 44
Domain Authority: 64
Linking RDs To Page: 51
Linking RDs To Root Domain: 12,564
As you can see there is no a big mystery here, in fact, is very simple
You are not competitive enough
These are my suggestions
I hope this information answers your question if you consider my answer helps you don't forget to mark it as a Good Answer
Regards and have a great day
As I understand you want 2 main pages, your product pages are related to shipping containers.
At this point, you have 2 options, build several pages for each product/services will all the variations or just build 2 main pages. Let's assume you have this 2 pages.
Also, you mentioned that you have 4 sizes available
So the best way to deal with this problem is using Anchor Links
so instead of having several pages with many size variations, you will have
just 2 strong pages
How to Create Anchor Links in WordPress
https://kinsta.com/blog/anchor-links/
So your URL structure will look like this one
-------------------------------------------------------------------->
Wikipedia articles are a good example of what I'm talking about
if you search for Shipping Containers on Wikipedia
you will found this article https://en.wikipedia.org/wiki/Shipping_container
So this page try show all the important content related to shipping containers
If you go the page
https://en.wikipedia.org/wiki/Shipping_container
if you check the table of content will look like this
If you check the code you can inspect the code and take a look of
how Wikipedia use anchor links to build strong pages. So Basically on that page, you will found all the relevant information about this specific topic such as sizes, materials, international norms etc.
These pages are called **10x content **here on Moz, **Cornerstone content **on Yoast or Money Pages on Affiliate marketing. The idea behind is building strong pages rather than dilute your content, trust, link-juice using several pages.
Hope this information helps you to answer your question
If the answer were useful do not forget to mark it as a Good Answer
Regards and have a great day
Based on what you mentioned this will be your new path
All redirects carry risk. While it’s super awesome that Google is no longer “penalizing” 301 redirects through loss of PageRank, keep in mind that PageRank is only one signal out of hundreds that Google uses to rank pages.
So your domain age is a factor that should keep in mind. Ideally, if you 301 redirect a page to an exact copy of that page, and the only thing that changes is the URL, then, in theory, you may expect no traffic loss.
There is evidence that Google treats redirects to irrelevant pages as soft 404s. In other words, it's a redirect that loses both link equity and relevance.
How to Completely Ruin (or Save) Your Website With Redirects
There are a few salient points to keep in mind about Google’s change to how PageRank passes through 3xx redirects.
Happy redirecting!
Basically, you have a problem because you are competing with your own content, So Google is select the old pages because from google perspective they are most trustable and have more value. So I suggest is merge them into a single one.
Let's take a simple example lets assume you have a car manufacturer like Toyota. You have a car model like Corolla and it was launched 2018 but this model has several versions L, LE, LE Eco, XLE, SE, and XSE.
So you can create a single page for each version with a parent page or parent category and it will look like this
But in your case based on what you mentioned Google has problems to determinate which one is the right one according to user intent. So, In that case, you can merge all those pages into a single master page so instead of creating several you put all your content in a single page divided into several sections (anchor links)
So your site will look like this
This is a good example of how to integrate https://kinsta.com/blog/anchor-links/
Hope this info will answer your question
You need to understand the difference between pages crawled and pages indexed. Crawling and indexing are two such terms.
Crawling basically means following a path.
In the SEO world, crawling means following your links and “crawling” around your website. When bots come to your website (any page), they follow other linked pages also on your website. This is one reason why we create sitemaps, as they contain all of the links in our blog and Google’s bots can use them to look deeply into a website.
What is Google Indexing?
Indexing is the process of adding web pages into Google search. Depending upon which meta tag you used (index or NO-index), Google will crawl and index your pages. A no-index tag means that that page will not be added to the web search’s index. A good idea for ranking higher in search engines is to let only vital parts of your blog/website be indexed.
Do not index unnecessary archives like tags, categories, and all other useless pages.
So it is very usual having a website with 100 pages but just 40 or 50 pages indexed. All depends on the quality of your pages. If your site is a brand new website it will take a few months to get all your pages indexed
Hope this information will help you
If Google detects that your website contains social engineering content, the Chrome browser may display a "Deceptive site ahead" warning when visitors view your site. You can check if any pages on your site are suspected of containing social engineering attacks by visiting the Security Issues report.
If your site is flagged for containing social engineering content, follow these steps:
So make sure your site is clean and request a review here
https://developers.google.com/web/fundamentals/security/hacked/request_review?visit_id=636777391086456088-3885393656&rd=1
First of all these the checkpoints that you need track
Hope this info helps you to answer to your question
Regards and Good Luck
You are a talking about _**Advanced Google search operators: **_Google search operators are special characters and commands that extend the capabilities of regular text searches. In this case, you are referring to the operator Site:
This searches only within a given domain – delectable when you want to only search within the confines of a particular site. For instance, if I were looking for members on a social network like Twitter,
You can learn more about search operators here
https://moz.com/learn/seo/search-operators
https://ahrefs.com/blog/google-advanced-search-operators/
https://www.searchenginejournal.com/google-search-operators-commands/215331/
Moz does not have a tool for traffic estimation, Ahrefs, and Semrush already have a traffic calculator, but keep in mind that they are just an estimations not real traffic.
Which tool are you using is this a custom tool or commercial tool such as Screamingfrog?
These are all for client errors. That means the page wasn’t found and something is wrong with the request. Whatever is happening though, the issue is typically on the client side:
403: Forbidden, So In your case, the first place that you need to check is your .htaccess and your Robots.txt file and make sure that they are not blocking any crawler or at least the crawler of your tools.
For example, some Hosting providers block all the crawlers that are not Google or Bing to save resources. So is usual that Roger (Moz Crawler) has problems to crawl a page that is blocked on the server side. Usually, Moz, Ahrefs, Semrush has this kind of problem so in summary
Hope this info helps you with your problem
The feature that you are looking for is called SERP Analysis and is part of the Keyword Explorer
On the SERP Analysis, you will see the info that you are looking for (10 Organic Results on Page One) So basically, it will show you a report with the 10 websites ranking on the first page for that specific keyword which include
Hope this info answers your question
Good Luck and have a good day
Regards
Implement schemas certainly can help you to gain some visibility but there are many factors to keep in mind if you go to the site https://schema.org/ you will notice that there tons of options. So not all the schemas available are supported by Google. In Fact, in your case, you should focus on schemas supported by Google, Facebook, Pinterest etc.
Here you can find more information about the schemas supported by Google and Facebook
So if you are working on a travel agency these are some schemas available for your content
Also, there are schemas for the business info such as
Well, there are many factors which can influence the performance of your site SEO.
The rel=canonical element helps us determine which version of a URL is the original when multiple version of a URL returns the same content. This can happen when, for example, you append a tracking notation to a URL. Two discrete URLs then exist, yet both have identical content. By implementing a rel=canonical, you can tell us the original one, giving us a hint as to where we should place our trust. Do not use this element in place of a proper redirect when moving content.
Take for example the following URLs
Each URL is referring to the same page content for Legal Services, however, the URLs themselves are slightly different.
This can be an issue for search engines because the engine itself doesn’t necessarily know which page should be the source of truth, and it may just choose a canonical URL algorithmically for you.
In other words, if you have a web page accessible by multiple URLs, or different pages with similar content (ie. separate mobile and desktop versions), you should specify to a search engine which URL is authoritative (canonical) for that page.
In the Google Search Console, you can find the option to set URL parameters, once your website is verified. What this does is give you the ability to tell Google which parameters you would like to consider passive. What this means is that you can tell Google, “whenever you see this URL parameter, just treat it like it doesn’t exist”.
These are 2 good sources of what I'm talking about Google and Moz
Site: https://www.over50choices.co.uk/ “funeral plans”
Checking on Google there are 1,430 results for that keyword on your site
So that is starting point easy and fast
Internal Links
According to the On-Page Grader Tool
https://analytics.moz.com/pro/research/page-grader
These are some basic points to improve
That is usual on Google you need to build some trust when you have a new website/domain so usually google put new websites in a sandbox, So need to focus on creating social signals and brand name back-links just to build trust
I made a quick audit of your website and will make some assumptions
This is your flagship page
https://www.over50choices.co.uk/funeral-planning/funeral-plans
As I see you already have a good backlink profile but suddenly you have been losing ranks these are some advice to you
Also, I notice a Drop on ranks on October (Ahref rank) keeping in mind that you are in a competitive niche all the details are important
Yes that is right if you go to your keyword explorer and research the term Manzanas you will get this results
Hope this info answers your question and if my answer were useful do not forget to mark it as a Good Answer.....Regards 
Have a nice day
Just to clarify then, having to say 300 links all with the same anchor text and most with an exact match to the main keyword/product is ok?
I will assume that you want to rank your site for the keyword funeral plans
I'll explain exactly what I would do
But first, you need to be clear in some basic concepts
The structure of a website and your internal link is of great importance for its
chances to rank in search engines. For two main reasons:
1 A decent structure and internal linking make sure Google ‘understands’ your site.
2 A decent structure makes sure you do not compete with your own content.
Important terms and definitions that you have to keep in mind to understand what I'm doing
Keyword research (I will assume that you already did it and you know what is)
Long tail keywords in your case these are some examples
prepaid funeral plans - Volume 100 - Keyword Difficulty: 08
cost of prepaid funeral plans - Volume 50 - Keyword Difficulty: 07
low-cost funeral plans - Volume 40 - Keyword Difficulty: 04
Landing pages are the main pages through which visitors enter your
website.
In this case, I will assume you are a local business
so one of your landing pages will look like this
All depends on your site structure and your content
Cornerstone contents are the most important articles or pages on your website.
This is the content that exactly reflects your business. These articles
should be relatively high in your site structure. In most cases, the
homepage directly links to these pages or articles
In affiliate marketing, this content is called Money Pages
Definition: A piece of content that is monetized in some fashion, such as
promoting products as an affiliate, capturing leads to sell them to a
3rd party or heavy advertisement.
Here on Moz is called 10X content
https://moz.com/blog/how-to-create-10x-content-whiteboard-friday
What is cornerstone content?
https://yoast.com/what-is-cornerstone-content/
So instead on focus on anchor text or internal links or link counts
the first question and the most important that you need to answer is
So if you provide funeral plans on a specific location
all your business needs to be focused on that ( SEO, PPC, Social Media) all your internal links will be focused on those pages. You don't just start to build internal link just because you read an article about it. **I need to have a goal in mind **
Example
Title: Affordable Funeral Plans Miami - Title
URL: wwww.yourwebsite.com/funeral-plans/
So this what I would do on your case
Hope this info helps you to answer your question
Hi Thomas, select the right author is crucial I mean the difference in performance between a good author/ copywriter is not 10% or 20% or even 50%. In my opinion is 1000%. Of course is not cheap, and is not easy. These days the word SEO means nothing without content
This my own workflow to lunch small niche websites that rank quickly and fast
When I was starting on SEO I had the same issues so basically, I repeated the process over and over again until dominating it
I'm assuming that you are talking about a widget when you say "Quick Links Boxes" in the sidebar or in the footer or any other specific area. There's no need to remove them but you need to keep in mind that all those links will make those pages outstand over other pages.
So your main question is this. Do you want to make those pages your **10X content (Most relevant pages) **If the answer is positive keep the Link Box if not just remove it.
Question we seem to see people ranking better naturally when they have the SEO term in their title. That's right a basic on-page optimization rule say that you need to have your main keyword in Title, Meta Description, URL and also on the content
Say we were optimizing for "red buses". Our company was called Diamond. We are using Diamond.co and have a DA of 32 (Page Title Diamond Red Buses | Bla). Primary Keyword - Secondary Keyword -Brand Name
**Should we buy diamondredbuses.co.uk? Is it best to continue on our domain and redirect? Or move domains? How much would it affect? ** Migrate your website is not a simple task even worst if you have a website with traffic and rankings. In fact is a risky process if you don't know what are you doing. So keep your website as it is.