A video can help you to improve your bounce rate or your user experience or even your Conversion Rate but trust me, it will not boost your traffic, your rankings or your authority.

Google’s 200 Ranking Factors: The Complete List - Backlink.io
https://backlinko.com/google-ranking-factors

2017 Local Search Ranking Factors - Moz
https://moz.com/local-search-ranking-factors

The Periodic Table of SEO Success Factors - Search Engine Land
https://searchengineland.com/seotable

4 Most Important Ranking Factors, According to SEO Industry Studies - Search Engine Journal
https://www.searchenginejournal.com/4-important-ranking-factors-according-seo-industry-studies/184619/

Maybe if you make an outstanding video, which is very well optimized, like the Whiteboard Friday, but in that case, we would be talking about content strategy not just a simple video on your homepage.

Ok this is your website
www.storageunitsoftware.com

• Domain Authority --> 40
• Linking Domains --> 975
• Inbound Links --> 15.9K

This is your keyword
self storage software

First of all, let's evaluate your optimization level for this specific keyword
Moz Pro > Project > On-Page Grader
The results show me a Page Score of 92

Some aspect that you can improve

Add your keyword to the page title and your header _(honestly, I don't think that will work but it will not hurt you)_Now let analyze your keyword self storage software

Moz

• Difficulty: 30
• CTR: 53%
• Volume: 101-200

Ahrefs

• Difficulty: 24
• Volume: 450
• You'll need backlinks from ~27 websites to rank in top 10 for this keyword

Semrush

• Difficulty: 46.98
• Volume: 320

Now let's analyze your anchor text, keep in mind that content and links are the most relevant ranking factor on every SEO campaign, Content because if the content is weak even with great link building you will lose your rank, you can get the top 1 and then lose it and Link Building because Google basically its a script that follow links, if there is no link there is no value.

Analyzing your case your TOP ANCHOR TEXT, it's obvious that they have no relevance to the keyword that you want to rank on this case self storage software, even your internal links has no value or relation to what you are

**let's take the top 5 anchor phrases from external links > Moz Report **

• _[no anchor text] _
• easy storage solutions
• make a payment
• pay online
• rent now

Ahrefs shows me similar results your anchor terms does not match with that keyword, just to make sure I ran an audit with Semrush and showed me similar results.

I mean, you can not expect to rank for the keyword self storage softwareif your internal and external links use anchor text such as view website, rsmedia or even worst no anchor

So how you can fix it?

Work on your site structure

You need to create an internal links structure to improve your visibility for the keywords that you want to rank basically, you will run a link building campaign in your own site using the anchor text as keywords.

Work on link building and outreach

You need to run an outreach campaign, basically, you will create a content campaign related to the topic that you want to rank this case self-storage software, and then outreach other blog and pages related to your audience and users. Another good alternative is to reach out to the owners of the sites who are linking to your site and improve the anchor text, there are a lot of links without anchor text

I made a quick research and found 114 tech blog who accept guest posting. These are some real examples of what Im talking about.

https://venturebeat.com/
Domain Authority --> 91
Submissions Page
https://venturebeat.com/guest-posts/

https://www.kevinmd.com/
Domain Authority --> 66
Submissions Page
https://www.kevinmd.com/blog/heard-social-medias-leading-physician-voice

http://www.sitepronews.com/
Domain Authority --> 68
Submissions Page
http://www.sitepronews.com/call-for-writers/

Please try to avoid exact match on your anchor text, so use related keywords_ self storage software, self storage management software, software for self storage, self storage software programs_

This is a real and actionable plan, keep in mind that I do not know your competition and how is their performance, but with this advice, you can start to compete.

If the answer were useful do not forget to mark it as a Good Answer CHEERS and Good Luck

As I see you have question about duplicated links and the answer depends on your needs let me explain my point.

Why Redundant Links on the Same Page Are a Good Idea. There are many reasons why you might want to show duplicate links on the same page. Here are some common motivations

• Provide safety nets: If people don’t notice the link the first time, maybe they will notice the second occurrence as they scroll the page. The redundancy may minimize individual differences: one person might notice the link at the top, while another person might notice it at the bottom. Showing links in multiple places is thus hypothesized to capture a broader audience.
• Deal with long pages: Having to scroll all the way up to the top of an overly long page is time-consuming. Offering users alternative ways to access links will help alleviate the pain.
• Create visual balance: Empty space is common on top-level (wayfinding) pages, where content might be sparse or nonexistent. Filling in awkward white space with extra copies of links will make the page look more balanced
• **Follow the evidence: **Analytics show that traffic to desired destination pages increase when links to them are duplicated.

Why Redundant Links Are a Bad Idea (Most of the Time)
Redundancy can be good or bad depending on when it’s applied. Each of the explanations above may sound reasonable. However, relying on redundancy too frequently or without careful consideration can turn your site into a navigation quagmire.

What’s the big deal about having a few duplicate links on the page?

• Each additional link increases the interaction cost required to process the link because it rises the number of choices people must process. The fewer the choices, the faster the processing time.
• Each additional link depletes users’ attention because it competes with all others. Users only have so much attention to give and often don’t see stuff that’s right on the screen. So when you grab more attention for one link, you lose it for the others: there’s substantial opportunity cost to extra linking.
• Each additional link places an extra load on users’ working memory because it causes people to have to remember whether they have seen the link before or it is a new link. Are the two links the same or different? Users often wonder if there is a difference that they missed. In usability studies, we often observe participants pause and ponder which they should click. The more courageous users click on both links only to be disappointed when they discover that the links lead to the same page. Repetitive links often set user up to fail.
• Extra links waste users’ time whenever users don’t realize that two links lead to the same place: if they click both links, then the second click is wasteful at best. At worst, users also don’t recognize that they’ve already visited the destination page, causing them to waste even more time on a second visit to that page. (Remember that to you, the distinctions between the different pages on your site are obvious. Not so for users: we often see people visit the same page a second time without realizing that they’ve already been there.)

**CONCLUSION **

Sometimes navigation is improved when you have more room to explain it. If this is the case, duplicating important navigational choices in the content area can give you more flexibility to supplement the links with more detailed descriptions to help users better understand the choices.

Providing redundancy on webpages can sometimes help people find their way. However, redundancy increases the interaction cost. Duplicating links is one of the four major dangerous navigation techniquesthat cause cognitive strain. Even if you increase traffic to a specific page by adding redundant links to it, you may lose return traffic to the site from users who are confused and can’t find what they want.

The correct way to use UTM tracking without hurting your SEO efforts is to make sure you’ve implemented your canonical tags correctly. You should add self-referring canonical tags, which will prevent multiple versions of the same page from being indexed.

For example:

• http://www.yoursite.com/some-page?utm_source=facebook&utm_medium=social

should have a canonical tag that looks like this:

If you have pages with these parameters on your site then you should use the rel=”canonical” tag to specify the canonical URL that you’d like Google to rank.

I hope this information answers your question. if you consider that my answer is good enough don't  forget to mark it as a Good Answer

Regards and have a great day

Hi, Lindsay, I'm glad I was useful and have brought something positive

In my case, I use Moz, Semrush, Majestic, Ahrefs and Raven Tools. All of them are really goods tools

How to determinate how many links you will need to rank on the first page?

Well, in that case, you have two options the manual, hard and slow way but very accurate and the easy and fast in my case I use the second to make a quick research like your case.

THE MANUAL WAY

With Moz

1. Select the keyword, in this case, we will use social security increase
2. Go to Moz Pro > Keyword Explorer > SERP Analysis
3. See full analysis and Export CSV
4. On that case, you will have the first 10 results for that specific keyword
5. Moz will give you this numbers

Monthly Volume 1.7k-2.9k
Difficulty 62
Organic CTR 61%
Priority 61

6. Take every URL and run an audit with Open Site Explorer
In this case, the first result will be https://www.ssa.gov/news/cola/

Domain Authority 94
Page Authority 78
It has 120 Root Domains
It has 462 Total Links

Make a deep analysis

Link Source

• External Links
• Internal Links

Link Type

• Follow
• No Follow

As an example

• Target > this page
• Link Source > Only External
• Link Type > Only Follow

Repeat the process over and over again until you get the job done
you can use Excel to collect the data or you can download the CVS

With Semrush

1. Select the keyword, in this case, we will use social security increase
2. Go to Semrush > Keyword Analytics > Organic Search Results > Export
3. Go to Semrush > Keyword Analytics > Keyword Difficulty Tool

Difficulty 90.72
Volume 590

4. Once you have downloaded all the URLs on Semrush (Top 10)
5. Analyze every one with Semrush
6. Semrush > Domain Analytics and again collect the data on excel

With those numbers, you will have the answer to your question
Keep in mind all those top 10 pages are big websites like

• http://fortune.com
• http://www.newsweek.com
• http://washingtonpost.com
• http://forbes.com

So you will not beat them in this world or any other world or even on any other dimension

But you can use Moz, Semrush and Long Tail Pro to found some interesting long tail keywords easy to rank
and If you make your homework and re-write the content as memorable as you can
(I'm not a copywriter so I have someone in my team for that but base on my experience a good article can cost you 20$)
Found 10 or 20 Keywords focus on them, create outstanding content around those keywords found links prospect
and try to outreach them. At the end of the day, you will have a sustainable SEO strategy (Long Term SEO), not something that you pull a trick today and be gone from the search result tomorrow.

NOTE: I run this tasks on an automated process (Use the API from Moz, Semrush, Majestic, ect_)_

IF THIS ANSWER WERE USEFUL MARK IT AS A GOOD ANSWER

First, let me tell you that a SEO-friendly URL differs per type of website. There are a few ground rules, but I strongly encourage you to keep the visitor in mind when setting up your URL structure.

No matter what kind of website you have, there are a couple of ground rules that apply to all websites.

• The main thing to keep in mind is that your URLs should be focused. Strip your URLs of stop words like ‘a’, ‘of’, ‘the’ etc. In 99% of the cases, these words add nothing of value to your URL. If possible, strip your URLs of verbs as well. Words like ‘are’ or ‘have’ are not needed in your URL to make clear what the page is about.
• The length of your URL isn’t really a factor in this. We do recommend to keep your URLs as short as possible. It’s not that Google doesn’t like lengthy URLs, but shorter URLs are most probably more focused. Keep in mind that if you use breadcrumbs on your site, as we do, these could appear instead of the full URL:
• Length isn’t that much of an issue: Google will show what they think is important for that visitor. Keep in mind that meta titles and descriptions are cut off at 512 pixels, and so is your URL.

SEO-friendly URLs for your company website
If your website holds information about your company and/or services and that is basically it, no matter how many pages you have, I’d go with the shortest URL possible.

• http://example.com/contact/
• http://example.com/about-us/

SEO-friendly URLs for your online shop
If your website is an online shop, there are two ways to go about:

• http://example.com/product-name/
• http://example.com/category-name/product-name/

Some content management systems (like Magento) create both. In that case, use rel=”canonical” to point Google to the one you want to appear in Google.

The question remains what URL structure to use. In this case, SEO-friendly URLs should also be helpful URLs for your visitor. If your shop contains categories that make your visitor’s life easier, by all means, include these categories in your URL as well. That way your URL, breadcrumbs, and menu will remind the visitor where they are on your website:

• http://example.com/birds/crane
• http://example.com/equipment/crane

See what I mean? Decide for yourself if your categories add that value to the product and URL. If so, it’s also better for SEO to include the category, as category and product are very much related.

SEO-friendly URLs for your blog or news site
If your website is a blog or news website, there are a number of ways to construct your URL.

• http://example.com/post-title/
• http://example.com/category-name/post-title/
• http://example.com/mm/dd/yyyy/post-title/

Let's define your question, you are talking about URL structure and the best way to implement it. That means that the main topic of your question is your site-structure.

Let's take 2 examples

• Backlinko
• Yoast

Both are successful websites with different approaches

Backlinko has 50 or 60 pages so Brian Deans put emphasis on short URLs and the structure is very simple www.website.com/keyword/

Yoast, on the other hand, put emphasis on the taxonomy www.website.com/category/sub-category/single-page

There are two main reasons why you should focus on optimizing your
category page:

1 Category archives are landing pages
Your category archives are more important than individual pages and posts. Those archives should be the first result in the search engines. That means those archives are your most important landing pages. Thus, they should also provide the best user experience. The more likely your individual pages are to expire, the more this is true. In a shop, your products might change, making your categories more important to optimize. Otherwise, you’d be optimizing pages that
are going to be gone a few weeks/months later.

2 Categories prevent individual pages from competing
If you sell boxers and you optimize every product page, all those pages will compete for the term ‘boxers’. You should optimize them for their specific brand and model, and link them all to the ‘boxers’ category page. That way the category page can rank for ‘boxer’, while the product page can rank for more specific terms. This way, the
category page prevents the individual pages from competing.

Google crawls billions of documents a day.
Documents can be for instance pages, images or PDF files.
Often people forget to optimize their PDF files.
That’s a missed opportunity as PDF files have the potential
to generate enormous amounts of traffic.

This articles will give you a better compresion

• PDF Conversions for SERP Rankings
• 10 Tips for Successful PDF SEO with Acrobat Files

PDF SEO in short

Just like your website’s pages, you can optimize PDF files
for search engine findability. Keep the following things in
mind when doing so:

• Choose a SEO friendly filename.
• Define a good title and description.
• Use headings and include relevant outgoing links.
• Make sure they don’t cause duplicate content issues.
• Don’t save PDF files as images.
• Optimize for mobile and file size.

If my answer were useful don't forget to mark it as a good answer
Cheers

A link in the footer does not have the same value of a link in the body, check this article of Rand Fishkin about How Links in Headers, Footers, Content, and Navigation Can Impact SEO

Links in footers often get devalued

So if there's a link that you've got in your footer, but you don't have it in your primary navigation, whether that's on the side or the top, or in the content of the page, a link down here may not carry as much weight internally. In fact, sometimes it seems to carry almost no weight whatsoever other than just the indexing.

There's another good post about it Here is what Google says about footer links and penalties.

So what you can do?

Create 10 or 20 articles you can buy it or do it yourself, search for some blogs who accept guest post and submit your articles with this links to your site, so this links will give you traffic, relevance, and authority.

In summary, avoid footer links

As I understand Google doesn't care if your logo is in SVG, JPG or PNG. If you want to mark up your logo the best way to do it is using Schemas.

In fact "Yoast SEO" the most popular SEO plugins for WordPress use this solution.

Wordpress > Dashboard > Company info
you set the info on your website, upload your logo and then you will notice that the plugins have created json code with your company or website info.

Schema.org Markup
Google recently introduced Schema.org markup for logos, which is semantic markup that helps search engines to clearly discover which website image should be considered the official logo. Example:

 [![Acme LLP Patent Lawyers, Chicago, IL](https://www.example.com/acme-patent-
lawyers.gif)](http://www.example.com/ "Acme Patent 
Lawyers, Chicago")

Google Official Guide
Using schema.org markup for organization logos

IN SUMMARY
Forget the file format and focus on how you mark up the information on your website. If you don't have WordPress there is a lot of options to create schemas.

Introduction to Structured Data just need a code editor or you can use some
Schema Markup Generator this is the Google Official Tool to validate your Schemas

IF THIS ANSWER WERE USEFUL MARK IT AS A GOOD ANSWER

the core problem is in your CMS, so first you need to know where the problem is.

Example
In wordpress the translation are made by plugins so for a multilanguage website you need:

• multilanguage content / made it manually
• multilanguage theme / made it manually
• multilanguage cms

So probably the problem is in the tranlation of the categorie "compression-baggers".

So, closing the gap you probably need to look into the database of your cms.

While not appealing, you should rewrite all the content to be 100% unique, if it is privacy policy, tos, etc, you can no index those to reduce duplication. Otherwise, your options are limited. I realize that the products/ services will be similar in nature, but writing them in a different way to reduce the significantly similar content.

Alternatively, you can do a cross domain canonical tag, this tells Google that this content is duplicated intentionally on the other URL.

Here are a few articles about that:

https://moz.com/learn/seo/duplicate-content

https://blog.kissmetrics.com/myths-about-duplicate-content/

https://yoast.com/rel-canonical/

http://webmasters.stackexchange.com/questions/56326/canonical-urls-with-multiple-domains

Next, focus on building local links to the individual city pages, to further differentiate the cities and the intent. Also, using the schema.org for 'local business' on each versions of the URL's. And, again I will say this is not an ideal situation and the best case scenario would be to add that content on ONE domain just with different location pages, within a subdirectory format.

IF THE ANSWER WERE FINE ---->>>>> DONT FORGET CLICK ON THUMB UP<<<<<

Yes that is right if you go to your keyword explorer and research the term Manzanas you will get this results

• Difficulty 40
• Organic CTR 41%
• Priority 19

Hope this info answers your question and if my answer were useful do not forget to mark it as a Good Answer.....Regards

Have a nice day

First, of all, you need to understand the difference between a subdomain and subfolder so

• cars-movie.disney.com ---> this is subdomain
• disney.com/cars-movie ---> this is a folder, subfolder, internal page or whatever you prefer

As I see in this case we are talking about

• language subfolders
• international SEO

So answering your questions

"I take it this means that we have to create a copy_,  meta titles and descriptions for each of the languages even if the page is the same but in a different language?"_ Yes, that is correct, you need to optimize every single page for the specific language you choose it Titles, meta descriptions, all the On-page stuff. Also, you need to keep in mind create a sitemap for each language, set up the canonical tag and language tag for each page.

Here you can find some useful articles from Moz you definitely should check

• Multiple XML Sitemaps: Increased Indexation and Traffic
• Canonicalization

To avoid duplication of content would you suggest canonical tags to be put in place? Yes that also correct this how is going to looks like your canonical tags

Home Page - English Version
URL -> http://example.com/

Home Page - Spanish Version
URL -> http://example.com/es/

To check hreflang mark up, I couldn't find anything in the code which makes me thing a script is automatically translating this? Well, all depends on the platform or cms of the websites, in WordPress, there are several plugins which will help you a lot such as WPML or Polylang.

So both are related to a brand name (protein powder)

Whenever content on a site can be found at multiple URLs, it should be canonicalized for search engines.three main ways to do this: Using a 301 redirect to the correct URL, the rel=canonical attribute, or using the parameter handling tool in Google Search Console.

A - https://www.campusprotein.com/collections/vendors?q=Cellucor
B - https://www.campusprotein.com/collections/cellucor

301 redirect
In many cases, the best way to combat duplicate content is to set up a 301 redirect from the "duplicate" page to the original content page.When multiple pages with the potential to rank well are combined into a single page, they not only stop competing with one another; they also create a stronger relevancy and popularity signal overall. This will positively impact the "correct" page's ability to rank well.

Rel="canonical"
Another option for dealing with duplicate content is to use the rel=canonical attribute. This tells search engines that a given page should be treated as though it were a copy of a specified URL, and all of the links, content metrics, and "ranking power" that search engines apply to this page should actually be credited to the specified URL.

Meta Robots Noindex
One meta tag that can be particularly useful in dealing with duplicate content is meta robots, when used with the values "noindex, follow." Commonly called Meta Noindex,Follow and technically known as content=”noindex,follow” this meta robots tag can be added to the HTML head of each individual page that should be excluded from a search engine's index.

This should be the optimal format for your URL
http://www.example.com/category-keyword/subcategory-keyword/primary-keyword.html

CONCLUSION

If you ask me I would use this option
B - https://www.campusprotein.com/collections/cellucor

But I would make some modifications and point the other page to this one using canonical tag
B - https://www.campusprotein.com/protein-powders/cellucor

IF THE ANWER WERE RIGHT DONT FORGET TO MARK IT AS A GOOD ANSWER

EGOL is right so I want to add some value to you, from my point of view (Personal Opinion based on my experience)

This is what I would do in your case

1. Forget your blogs
2. Analysis the articles of your main website blog
3. Get some keywords useful for those post
4. Make a link prospect to your post
5. 20 good links pointing to a single article can give you more traffic than all your network together.

Let's take this article of your site as an example
https://www.medicarefaq.com/blog/social-security-benefit-increase-announced-2018/

Lets take
social security increase as the main keyword and let see some numbers from Ahrefs

• volume 4,300
• Traffic potential 31,000
• Keyword difficulty 27/100
• You'll need backlinks from ~32 websites to rank in top 10 for this keyword

So with this information in mind, I will create a list of link prospect
I made a 10 minutes research a get 150 Links Prospect with this Blog Ranking Criteria:

• NOT A PBN
• Domain Authority
• Non-spun Content
• Unique IP's
• Free or Paid
• Type Of Link Given
• Indexed in Google

These are some examples of what I founded

findhealthtips.com > PA 31
diabeticlifestyle.com > PA 38
bhma.org > PA 39

Another good tip is re-write the article and convert it into the most memorable article related to _social security increase,_with lists, infographics, and statistics numbers, maybe some videos of relevant people talking about the topic,  internal and external links to related content.

I'm pretty sure if you do that will give you more brand awareness, mentions, authority and traffic that all your content network.

If you are working on International SEO you need to keep in mind 2 things, the language, and the region.  If you are running a research on Mexico the terms "Apples" and "Manzanas" needs to be treated as 2 different keywords. Probably the Volume of the terms Apple reflect all the search volume of People who speak English and Spanish so is usual for them use search query in both languages also reflect the people who are English speakers  such as tourists, expats or businessmen, who are located in Mexico but they use their own language to use Google.

On the other hand, "Manzanas" is for sure that is used for Spanish speakers who are using that specific query. In my experience working on multilanguage websites, this terms or keyword probably can share the same keyword intent in some cases but in other cases, they don't share it. There is no static rule about it. (you need to speak  both languages to understand the difference)

Example of that can be the term "apple computer" for Google the intent behind that query is the brand Apple (computer) and Google will return the URL for that brand, but Google will select the user preference to present the best possible result

So for English speakers, Google will show www.apple.com and probably for a Mexican the result will be www.apple.com/mx/ againalways based on the user preference even when both used the exact same query "apple computer" and even when both are in the same location

I had to deal with several cases like this one in the past, one technique that got me good results was pretty simple.

I created an email campaign with the most trusted clients of my client, requesting their opinion on Google, was pretty successful so then, I even integrated Trustpilot in the equation.

1. Buy some good looking email template
2. Take your time to create a good content for the email
3. _You could even offer some kind of PR service _
4. Launch the campaign and remember is a game of numbers if you have a total 5 reviews in your site and you have a score of 3 get 1 point up will take you 5 new reviews with 5 stars

Domain authority is scored on a scale of 1 to 100 (1 being the worst, 100 being the best) using an algorithm. Its logarithmic scale means that it’s much easier to improve your score if your domain authority is at a 20 or a 30 than if it was at a 70 or an 80. Domain authority between 40 and 50 is considered average, between 50 and 60 is considered good and over 60 is considered excellent.

Optimize Your On-Page Content
SEO matters for both Google search engine ranking as well as your domain authority, so make sure that you optimize all on-page code, including your title tags, image alt tags and the content itself.

Create Linkable Content
In order to earn high-quality links form multiple domains, which both MozRank and MozTrust use as important factors, you need to create high-quality content that is published at regularly.

Improve Your Internal Linking Structure
Many websites are so concerned about earning external links that they overlook the importance of internal links. Internal links help to direct visitors to what they are trying to find, thereby improving their user experience. This means that if they’ve burrowed deep into your back catalog of blog posts, they can still easily find their way to your homepage by one of your internal links.

Remove Bad And Toxic Links
Every once in a while, you should go through your link profile and search for any backlinks that are bad or toxic. This will allow you to remove links from bad sources that could end up hurting your domain authority instead of helping it.

Increase The Loading Speed Of Your Web pages
Poor loading speed can have a nasty effect on your bounce rate. Most users have very little patience for a page that takes too long to load and will end up leaving your website altogether if their patience wears out.

Promote Your Content Via Social Media
Because social signals are a big ranking factor, you’ll need to promote your content on social media in order to obtain those signals. Otherwise, your content is just going to sit on your site all by itself.

_In your specific case, you need to work on your link-profile, basically, you don't have links pointing to your site, and that becomes your site almost invisible _

According to Statista, the average CTR for paid search in e-commerce is a mere 2.69% ( _Average clickthrough rate (CTR) in Google AdWords - USA  between August 2017 and January 2018 ) _That’s the equivalent of being eternally ranked immediately below position five.

In my opinion SEO for products, descriptions bring up a host of difficult questions

• Which keywords should you target?
• What’s the perfect description length?
• Should you write for engines or people?
• Where and how often should you use keywords?

Getting the answers right is essential. Here’s how I do it

• Write for Buyers, Not Bots
• Major on Benefits (Include Features)
• Target the Right SEO Product Keywords
• Let Buyer “Awareness” Drive Your PDP Length
• Create Unique SEO Product Descriptions for Each PDP

When writing your descriptions, always ask yourself:

**Does this help the online buyer? Does it inform them, enlighten them, and, ultimately, help them make a purchase decision? **If you start from square one using this approach, you’re already on the ideal path to writing amazing product descriptions for SEO.

1. Write for Buyers, Not Bots

The number one rule for good SEO any time, anywhere, is to write for people first … not the search engine web crawlers.Here’s why: what’s good for your audience is good for search engines, because their main concern is usability.

The whole point of search is to help users find exactly what they’re looking for. If your product descriptions align with this goal, you’re going to please Google and rank well.

2. Major on Benefits (Include Features)

You cannot write an informative, accurate description of a product unless you understand that product inside-out. Vague knowledge of a product will lead to an equally vague description, one that is unhelpful for your online buyers as well as the search engines.

3. Target the Right SEO Product Keywords

Your job of correctly optimizing SEO for product descriptions must include using the right keywords. This will help search engines understand your pages, which will help internet searchers find what you’re selling.

So, how do you find the right keywords, and how do you use them strategically?

It’s all about narrowing down to the right phrase, and it all starts with a solid keyword tool. SEMrush is a great option, as is KWFinder or Moz Keyword Explorer. These tools let you research specific keywords and give you valuable data about factors like:

• Search volume (how many people are searching for a given keyword)
• Keyword difficulty (how hard it will be to rank for a given keyword)
• Related terms you can potentially use in your content (e.g., longtail keywords)

4. Let Buyer “Awareness” Drive Your PDP Length

Your process of optimizing SEO for product descriptions also needs to include writing at the right length for good search engine results. Unfortunately, there is no set length that works for every product. Instead, best practices demand that you base the length of your descriptions on what your audience needs.

5. Create Unique SEO Product Descriptions for Each PDP

Another must for good SEO is to avoid duplicate content at all costs.
In general, creating similar descriptions for all the products in your online store can cause problems for search engines trying to index your pages.

** IN SUMMARY**

SEO for Product Takes Work … But It’s Worth It
There’s no doubt about it: SEO for product descriptions can be tricky.

The key is to think of the online buyer’s information needs first and foremost. Then, follow the best practices to make sure your product description SEO skills will net the attention of search engines.

That’s the simple rule of thumb for writing winning product descriptions that do their job without a hitch.

Hopes this info will help you
Regards

I think the problem is not the video or photo I think the main problem could be the landing page itself. I will suggest you run an audit of Landing Page Analyzer

The main problem from my point of view is your landing page does not capture my attention in the first 3 seconds.

So rebuild the header text, remember you need to
propose a problem and show a solution for that problem.

It just my opinion, but I have to face the same problem over and over again because I have to manage over 50 landing pages on Unbounce every week

Always Be Very, Very Specific

When you make a statement in your headline, be very specifc. Never say “easy-to-use software.” Easy is much too vague. What makes it so easy, exactly? Is it easier to use than your competitors? How, specifcally? Always ask yourself the questions “how, exactly?” and “so, why is this important?” when writing headlines.

Make Sure Your Unique Selling Points Are “Really” Unique

I see this very often. A business writes down their unique selling points (USP’s), but it does not compare them with the competition. When you ofer free shipping, and your competitors do as well, your free shipping is not a USP. Your visitors will compare you with your competitors. If you ofer the same benefts, you’re not uni-que. Emphasize your unique diferentiators, those that others don’t mention and, ideally, something they can’t compete with.

Match Your Visitor’s Expectations

Most of your visitors come to your site via a digital channel. Make sure you match your visitors’ expectations by using the same wording on your landing page as you did in the previous step. For example, make sure there’s a nice “scent” between your ads and headlines by using the same words.

Support Your Claims with Proof or Evidence

Your claims will be much more efective when you support them with hard proof. Using “best restaurant” is too vague. Support your claim with proof: “best-rated res-taurant on TripAdvisor.” You could also use numbers as evidence, e.g., “14,102 books sold” or “over 1384 customers trust us.”

Always Be Super Clear and Easy to Understand

Remember that your visitors do not work for you and are not privy to your indus-try-based lingo. Avoid words that make perfect sense to your colleagues but do not ring a bell for your visitors. Make sure you use language that he/she can readily un-derstand. Talk to your clients like they are right there with you. It’s not about you; it’sit’s all about your visitor. Aim for a Grade 6 reading level and be jargon-free.

SOME EXAMPLES

The Biggest (and Easiest) Secret of {Desired Outcome}
The Biggest (and Easiest) Secret of Successful Unicorns

Make {Desired Outcome} That Matter
Make Blog Posts That Matter

{Number} of {Authority} Are Right/Wrong About {What They Do}
83% of Scientists Are Wrong About Counting Calories

IF THIS ANSWER WERE USEFUL MARK IT AS A GOOD ANSWER

Alick300 is right the text links have more value than a button link

A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. So when we talk about a keyword we actually refer to a word or phrase.

Talking about your case, if you selected a specific keyword you should follow the standard guidelines to optimize a page

• Insert it in the H1
• Title Tag
• Meta Description

If you are using Moz the best way to evaluate the optimization for a single keyword is using the On-Page Grader Tools. Just need to enter the URL and the keyword that you want to evaluate.

When you evaluate a keyword, the first thing that you need to do is forget about numbers, tables, and data, the first and more important question that you need to answer is, why a user is searching for this particular keyword? what is the main user intent? That is exactly what Google is looking for Let's look an example

• dentist tampa -- Volume 10
• tampa dentist florida -- Volume 20
• cosmetic dentist on tampa -- Volume 30

There are 3 keywords, but for Google is the same intent, that means 60 persons are looking for a dentist on Tampa Florida. Google will try to give them the best possible answer to that question. So need to keep in mind when you optimize your pages.

As I understand you want 2 main pages, your product pages are related to shipping containers.
At this point, you have 2 options, build several pages for each product/services will all the variations or just build 2 main pages. Let's assume you have this 2 pages.

• www.yourwebsite.com/buy-container/
• www.yourwebsite.com/hire-container/

Also, you mentioned that you have 4 sizes available

• size-1
• size-2
• size-3
• size-4

So the best way to deal with this problem is using Anchor Links
so instead of having several pages with many size variations, you will have
just 2 strong pages

How to Create Anchor Links in WordPress
https://kinsta.com/blog/anchor-links/

So your URL structure will look like this one

• www.yourwebsite.com/buy-container#size-1
• www.yourwebsite.com/buy-container#size-2
• www.yourwebsite.com/buy-container#size-3
• www.yourwebsite.com/buy-container#size-4

-------------------------------------------------------------------->

• www.yourwebsite.com/hire-container#size-1
• www.yourwebsite.com/hire-container#size-2
• www.yourwebsite.com/hire-container#size-3
• www.yourwebsite.com/hire-container#size-4

Wikipedia articles are a good example of what I'm talking about
if you search for Shipping Containers on Wikipedia
you will found this article https://en.wikipedia.org/wiki/Shipping_container

So this page try show all the important content related to shipping containers

• type of shipping container
• Corrugated box
• Wooden box
• and so on

If you go the page
https://en.wikipedia.org/wiki/Shipping_container
if you check the table of content will look like this

• Types
• Intermodal freight containers
• Corrugated box
• Wooden box

If you check the code you can inspect the code and take a look of
how Wikipedia use anchor links to build strong pages. So Basically on that page, you will found all the relevant information about this specific topic such as sizes, materials, international norms etc.

These pages are called **10x content **here on Moz, **Cornerstone content **on Yoast or Money Pages on Affiliate marketing. The idea behind is building strong pages rather than dilute your content, trust, link-juice using several pages.

Hope this information helps you to answer your question

If the answer were useful do not forget to mark it as a Good Answer

Regards and have a great day

Cloaking refers to the practice of presenting different content or URLs to human users and search engines. Cloaking is considered a violation of Google’s Webmaster Guidelines because it provides our users with different results than they expected.

Google has released the Disavow Tool to help webmasters deal with this problem, but the tool should be used with caution and only as a last resort.

To report spam websites here

A rich snippet may be considered spam if it harms the user experience by highlighting falsified or misleading information. For example, a rich snippet promoting a travel package as an Event or displaying fabricated Reviews would be considered spam.

Report spam in rich snippets here

Check out Matt Cutts’s answer VIDEO It usually takes 2-4 weeks for the tool to work. Can you afford to have your website penalized for 1 month? No one can! I will show you how you can prevent these attacks and keep your business safe.

William is right your site structure helps Google and your visitor to understand your website better, and therefore it can push your site up in the rankings.

Structuring your website is crucial for both usability and findability. A lot of sites lack a decent structure to guide visitors to the product they’re looking for. Apart from that, having a clear site structure leads to better understanding of your site by Google, so it’s very important for your SEO.

Relationships between content

Google crawls websites by following links, internal and external, using a bot called Google bot. This bot arrives at the homepage of a website, starts to render the page and follows the first link. By following links Google determines the relationship between the various pages, posts and other content. This way Google finds out which pages on your site cover similar subject matter.

In the sidebar of this post, for example, you’ll see links to the category ‘Content SEO’ and to the ‘Internal linking’ and ‘Site structure’ tags. We make sure Google understands that the content on those pages is related to the content of this post by adding these links.

Setting up an internal linking strategy

It’s crucial for your SEO to evaluate and improve internal linking strategy on a regular basis. By adding the right internal links you make sure Google understands the relevance of pages, the relationship between pages and the value of pages.

Ideal site structure

The structure of your site should be like a pyramid. On the top of the pyramid is your homepage, and underneath the homepage a number of category pages. For larger sites, you should make subcategories or custom taxonomies (more on that later). Within the categories and subcategories, you will have a number of blog posts, pages or product pages.

Internal link structure

Your linking structure is of great importance. Each page in the top of a pyramid should link to its subpages. And vice versa, all the subpages should link back to the pages on top of the pyramid. There should be essential content (cornerstone articles) at the top of your pyramid, and these should be the articles you link to from all of your blog posts.

Because you’re linking from pages that are closely related to each other content-wise, you’re increasing your site’s possibility to rank. Linking this way will help search engines by showing them what’s related. In addition to that, with all subpages linking to that one main page at the very top of your pyramid, you are creating cornerstone pages. This will make it easy for search engines to determine what your main pages per subject are.

Taxonomies and tags

Your site will also benefit from adding tags. Tags and taxonomies will give your site more structure (or at least Google will understand it better).

Don’t create too many tags. If every post or article receives yet another new unique tag, you are not structuring anything. Make sure tags are used more than once or twice. They should group articles together that belong together.

Cornerstone content

Content pages of essential importance are called cornerstone content. Cornerstone articles are the most important articles on your website.

Cornerstone articles should be relatively high in your site structure, focusing on the most ‘head’ and competitive keywords. Think of four specific pages you would like someone to read in order to tell them about your site or company: these would need to be the cornerstone articles. In most cases, the homepage would link to these articles.

IF THIS ANSWER WERE USEFUL MARK IT AS A GOOD ANSWER

Source

The Ultimate Guide to Site Structure > Yoast
How to Create a Site Structure That Will Enhance SEO > Kissmetrics

So where is the question?

Anchor text is the visible characters and words that hyperlinks display when linking to another document or location on the web. It usually appears as blue underlined text, but you change your website's link colors and styles through your HTML or CSS.

Anchor text can provide both search engines and users relevant contextual information about the content of the link's destination.

So in your case, all depends on how you are using the link

Vastu Specialist
Vastu

In this case, the keyword is equal to the anchor text

• Vastu Specialist
• Vastu

There are several Types of anchor text

Exact-match: Anchor text is "exact match" if it includes a keyword that mirrors the page that is being linked to. For example: 'link building' linking to a page about link building.

Partial-match: Anchor text that includes a variation of the keyword on the linked-to page. For example: 'link building strategies' linking to a page about link building.

Branded: A brand name used as anchor text. For example: 'Moz' linking to an article on the Moz Blog.

**Naked link: **A URL that is used as an anchor 'www.moz.com' is a naked link anchor.

**Generic: **A generic word or phrase that is used as the anchor. "Click here" is a common generic anchor.

**Images: **Whenever an image is linked, Google will use the text contained in the image's alt attribute as the anchor text.

INSUMMARY

Yes that word count as a keyword, and yes again that word is very useful as keyword because there are no competitors on Google for that Specific Keyword I made a research (I live in Latin America and the first search result were https://www.subhavaastu.com/vastu-specialist.html)

IF THIS ANSWER WERE USEFUL MARK IT AS A GOOD ANSWER

As others mentioned here using exact match keyword is no longer useful from an SEO perspective. Based on what I see you are trying to build a niche/vertical website so your site structure and clean internal links, schemas, will be more relevant to your rankings.

But, if I have to choose, the second one for me is the best option

According to Google
There is No SEO Benefit To Adding Trust Seals To Your Site

Google's Gary Illyes confirmed on Twitter that Google doesn't have a ranking signal that looks to see if a site has a trust seal on it and then gives the site a ranking benefit for having one.

In simple words:

• Badges will not improve your rank
• Badges will not give you more traffic

But this just from the SEO perspective, from the CRO perspective is another history.

Studies have shown that people trust more in the websites, which show up badges (known or not know) to sort of show how trusted or big they are. This is especially common when it comes to e-commerce websites, where this constant demand of trust as an urge to buy is very important. Therefore these trust badges have a direct role in raising the conversion rates – meaning that more website visitors would turn actual customers after visiting the website. This method is vital for many websites: there are tons of online frauds on a daily basis. Landing and Checkout pages are the most prone to feature all these badges in order to plant trust in the souls of the shoppers

IN SUMMARY

So don't let people sell you trust seals to improve your SEO. It may improve your conversion rates and user's perceived feeling of online safety but for SEO, no, it does not help.

IF THIS ANSWER WERE USEFUL MARK IT AS A GOOD ANSWER

It is true that search engine gives more value to some part of the page than other?
Yes, Google's Document Ranking Based on Semantic Distance, and the recent Reasonable Surfer stuff all suggest that valuing links from content more highly than those in sidebars or footers can have net positive impacts on avoiding spam and manipulation

Source: All Links are Not Created Equal: 10 Illustrations on Search Engines' Valuation of Links
https://moz.com/blog/10-illustrations-on-search-engines-valuation-of-links

If I have div in the main content as that considered par of the main content or no?
You can have a div, or not, The

tag is nothing more than a container unit that encapsulates other page elements and divides the HTML document into sections. Web developers useelements to group together HTML elements and apply CSS styles to many elements at once. I don't understand your question. Everything inside the body tag count as a content but even the header tags counts because your meta-description, your titles and canonical tags are located in the header, so from Google's perspective, they are relevant.

Keep in mind that you are facing two main changes, site-structure and _domain migratio_n, and on my experience that can be like a play with fire. I had to face the same process and it turned into a nightmare for some apparently small errors.

So my advice follows the tick-tock model, first, take care of the site structure and then you can proceed to the https migration, why I prefer work on site-structure first, mainly because there are fewer risks of losing Domain-Authority, I mean if you will rearrange your tags and categories, probably will not hurt you. In fact, if you perform a good optimization will help you a lot to improve your ranking. Why?

1 Category archives are landing pages
Your category archives are more important than individual pages and posts. Those archives should be the first result in the search engines. That means those archives are your most important landing pages. Thus, they should also provide the best user experience. The more likely your individual pages are to expire, the more this is true. In a shop, your products might change, making your categories more important to optimize. Otherwise, you’d be optimizing pages that are going to be gone a few weeks/months later.
2 Categories prevent individual pages from competing
If you sell boxers and you optimize every product page, all those pages will compete for the term ‘boxers’. You should optimize them for their specific brand and model, and link them all to the ‘boxers’ category page. That way the category page can rank for ‘boxer’, while the product page can rank for more specific terms. This way, the category page prevents the individual pages from competing.

Also, I will suggest you my favorite tool for creating an outstanding site structure **Dyno Mapper **in my opinion is by far the best way to get the job done, also will help you to check where are your weak points.

Talking about your domain migration. The redirect will become a crucial task, I will suggest strongly you screaming-frog, (probably you already have it if not give it a try)mostly to get a deep analysis of your internal links.

Also, keep in mind to start to build quality links to your new domain in other to build and strong DA so when you move your site will take you less time to recover your ranks and traffic

**Hope this info will help you **

Regards

I'm assuming that you are talking about a widget when you say "Quick Links Boxes" in the sidebar or in the footer or any other specific area. There's no need to remove them but you need to keep in mind that all those links will make those pages outstand over other pages.

So your main question is this. Do you want to make those pages your **10X content (Most relevant pages) **If the answer is positive keep the Link Box if not just remove it.

The rel=canonical element helps us determine which version of a URL is the original when multiple version of a URL returns the same content. This can happen when, for example, you append a tracking notation to a URL. Two discrete URLs then exist, yet both have identical content. By implementing a rel=canonical, you can tell us the original one, giving us a hint as to where we should place our trust. Do not use this element in place of a proper redirect when moving content.

Take for example the following URLs

• http://over50choices.co.uk/funeral-planning/wills-and-probate
• http://www.over50choices.co.uk/funeral-planning/wills-and-probate
• https://www.over50choices.co.uk/funeral-planning/wills-and-probate
• https://www.over50choices.co.uk/funeral-planning/wills-and-probate?ref=twitter
• https://www.over50choices.co.uk/funeral-planning/wills-and-probate/amp

Each URL is referring to the same page content for Legal Services, however, the URLs themselves are slightly different.

This can be an issue for search engines because the engine itself doesn’t necessarily know which page should be the source of truth, and it may just choose a canonical URL algorithmically for you.

In other words, if you have a web page accessible by multiple URLs, or different pages with similar content (ie. separate mobile and desktop versions), you should specify to a search engine which URL is authoritative (canonical) for that page.

In the Google Search Console, you can find the option to set URL parameters, once your website is verified. What this does is give you the ability to tell Google which parameters you would like to consider passive. What this means is that you can tell Google, “whenever you see this URL parameter, just treat it like it doesn’t exist”.

These are 2 good sources of what I'm talking about Google and Moz

• https://support.google.com/webmasters/answer/139066?hl=en
• https://moz.com/learn/seo/canonicalization
• https://moz.com/blog/rel-canonical

I made a quick audit of your website and will make some assumptions

This is your flagship page
https://www.over50choices.co.uk/funeral-planning/funeral-plans

As I see you already have a good backlink profile but suddenly you have been losing ranks these are some advice to you

• check the spam score of all your backlinks (Here on Moz is called Spam Score on Semrush is Called Toxic Score)
• build internal links (I will assume that you are working on that right now)
• disavow all the useless links
• build new backlinks

Also, I notice a Drop on ranks on October (Ahref rank) keeping in mind that you are in a competitive niche all the details are important

• You need to figure out how to improve your user experience, making a quick test on PageSpeed there are several small tasks that you can perform to improve it (Enable the compression, Leverage, Browser Cache) By itself will not show a big impact but the summary of all of them can show a big impact. AMP can give you more visibility on mobile devices

Site: https://www.over50choices.co.uk/ “funeral plans”
Checking on Google there are 1,430 results for that keyword on your site
So that is starting point easy and fast

Internal Links

• Input URL: https://www.over50choices.co.uk/funeral-planning/funeral-plans
• Total links: 124
• External links: 19 - (15%) of Total links
• Duplicate links: 45 - (36%) of Total links
• Empty anchor: 0
• No alt tag: 1
• Nofollow count (Line-through): 1

According to the On-Page Grader Tool
https://analytics.moz.com/pro/research/page-grader

These are some basic points to improve

• Avoid Keyword Stuffing
• Keyword Placement in Page Title
• Optimal Use of Keywords in Header Tags
• Includes a Rel Canonical Tag ----> This is very Important

If for example, the key product was "funeral plans" what percentage of the internal anchor text links should be an exact match? there is no static rule about it, so your starting point will be your own Search Console Account and your GA Account

Unlike external links, where over-optimization of anchor text is manipulative and can lead to penalties, internal links should have optimized anchor text. Using keyword-rich anchor text is helpful to both search crawlers and users clicking the link.

My advice is to select all your target keyword and all the close variation and start to create internal links on this way

**Check your most relevant pages **

1. Pages that had high traffic and PA. You can find these in Google Analytics, Search Console and Ahrefs 
2. Pages where the keyword already existed unlinked. You can use this query to find such pages: Site:[yoursite.com] “funeral plans”

In your case, searching for “funeral plans” will show you a number of mentions
After making a list of these pages add internal links by hand. (This is my personal option other people use tools, plugins or whatever) These new links from established posts showed Google that you thought of this page as “important.”

Will the prominence of those links eg higher up the page has an impact on the amount of juice flowing?

First and foremost, internal links are important because they help search engines better understand your site.

A large number of internal links pointing to a specific page signal that page is important and helps search engines determine which pages to return in their search results.

Sometimes a broader category page will rank above a specific product page for a query about that specific product — this is less than ideal.

For example, a company that sells different types of bats could see their general “Bats” category page ranking above their “Softball bats” page for the query [cheap softball bats]. Internally linking to the “Softball bats” page could help Google recognize it should be returning that page for the given query.

And do links in buttons count in the same way as on page anchor text eg "compare funeral plans"? It will help you to pass link juice to your page but it will not help Google to understand the content of that page (It will not help you to rank for your target keyword)

** I hope this info helps you to answer your question**

Let's understand your case, first of all, there are many factors involved in ranking a website. Some of them are internal and others are externals. Based on your comments you want to rank your site

• Target Location: UK
• Target Keyword: Dog Breeds
• Target page: https://www.mypetzilla.co.uk/dog-breeds
• On page Optimization Score: 89 ( You can check this on Moz Pro > On-Page Grader)

With this information, the first thing that you need to check is who is ranking for that keyword in that location, you can do that using several tools like Moz, Ahrefs, Semruhs or Ubersuggest.

Moz

• Keyword Difficulty: 46 Which is not easy, not impossible but is for sure that is not easy
• Volume: 30K -70K

Ubersuggest:

• Keyword Difficulty: 46
• Volume: 90K

Ahrefs:

• Keyword Difficulty: 56
• Volume: 60K

Based on what I see you're competing in a strong and competitive niche so the first conclusion that jumps to my mind is that you need to change your target keyword for that page. But let's keep digging in your problem.

Now let's analyze your target page https://www.mypetzilla.co.uk/dog-breeds

**Moz Link Explorer Report **

• Page Authority: 32
• Domain Authority: 31
• Linking Domains: 42
• Inbound Links: 1.5K
• Ranking Keywords: 1

But all this information is useless if you don't have something to compare it. On your Keyword Explorer Tool, you can see the top 10 websites ranking for that keyword and that location Keyword Explorer > Enter Dog Breed > SERP Analysis

These are the first 3 results, but I will strongly suggest you that check for your self all the reports in your own **Moz Pro Account **

1- https://dogtime.com/dog-breeds/profiles

Page Authority: 50
Domain Authority: 70
Linking RDs To Page: 199
Linking RDs To Root Domain: 18,393

2- https://www.petwave.com/Dogs/Breeds.aspx

Page Authority: 44
Domain Authority: 54
Linking RDs To Page: 129
Linking RDs To Root Domain: 4,642

3 - https://www.purina.com/dogs/dog-breeds

Page Authority: 44
Domain Authority: 64
Linking RDs To Page: 51
Linking RDs To Root Domain: 12,564

As you can see there is no a big mystery here, in fact, is very simple
You are not competitive enough

These are my suggestions

1. Just face the truth, you can't compete with what you have right now mainly because your site is too weak
2. Change your target keywords. Look for long tail keywords with lower competition level such as dog breed finder
3. Run a link building campaign, and I'm not talking about bu..-shit links that you can buy on Fiverr or some  bu..-shit PBN links that can rent or buy for pennies. Cheap Links=Cheap results
4. Optimize your technical SEO, I mean you really need to take care of that. Just to give you an idea on a quick audit I found 4,230 results on your internal pages to build internal links using dog breed anchor pointing to your target page

I hope this information answers your question if you consider my answer helps you don't forget to mark it as a Good Answer

Regards and have a great day

For free, there is no better option than Keyword Planner

If your work on PPC campaigns,
for me the best option out there is Wordstream.
Trust me, it will save you money, time and headaches. But it will cost you $250/ month

Hi Cesare, I will give you my personal opinion about your case I hope will be useful for you

At this point, you have to figure out many problems. But you are in a good position because you are reaching your audience. You have been facing the typical problem that everyone has to face on a local campaign.

On your case, you have been applying a B2C strategy for a B2B business.(This is just my opinion you know the business better than me). In a B2C strategy, Facebook or any other Social is crucial to reach as many people as you can in your funnel. So you need cheap prices, a lot of traffic and lot of funnels.

But in your case, you are offering an outstanding print service in your local area, if there are 1000 photographers probably your target will be 100 or 200 of them. Or if you sell your service to a museum, Linkedin, Facebook will not close the deal. You need to build relations with those clients and then use Remarketing, AdWords and So on.

An Outreach campaign will help you to create a database of your future clients, establish relationships with them, make collaboration with them and finally close deals.

Probably a museum manager will produce you more money in a single sale that all your campaigns of PPC, Social, Email, and SEO together.

Another idea that came to my head is, you need to found allies. In my case in regular print I will not spend too much money on a regular photo, that will be placed in my living room because is not important. But at my wedding, the equation will change so a good idea is found those wedding photographers, catering services provider, hotels or any kind of people who can recommend your business and build relations with them.

SOLUTION

1 - You have to disable the google calendar sync with your website
2 - Create a list of all url that you want disable
3 - At this point you have multiples option to block those URLs that you want to exclude from search engines.

So first lets define your problem

By blocking a URL on your site, you can stop Google from indexing that web page for display in Google Search results. In other words, people looking through Google Search results can't see or navigate to a blocked URL or its content.

If you have pages or other content that you don't want to appear in Google Search results, you can do this using a number of options:

• robots.txt files (Best Option)
• meta tags
• password-protection of web server files

In your case the option 2 will take a lot of time, why? beacuse you will have to manually add the "noindex" meta tag to each page, one by one....no make sense and the option 3 requires some server configurations and for me are little bit complex and time consuming at leats in my case, I would have to research on google, see some videos on Youtube and see what happen.

So firts option is the winner for me ....let see some example of how your robot.txt should look like.

1. The following example "/robots.txt" file specifies that no robots should visit any URL starting with "/events/january/" or "/tmp/", or /calendar.html:

<------------------------------START HERE------------------------------>

robots.txt for https://www.landmarkschool.org/

User-agent: *
Disallow: /events/january/ # This is an infinite virtual URL space
Disallow: /tmp/ # these will soon disappear
Disallow: /calendar.html
<------------------------------END HERE------------------------------>

FOR MORE INFO SEE THE VIDEO  > https://www.youtube.com/watch?v=40hlRN0paks

This will fix  the 302 redirect that Moz is showing and will change those redirects from 302 to 301

The main reason for that, is probably your site has been hacked and it is used as zombie website. Im pretty sure that problem is the theme or some nulled plugin this kind of problem is very usual when some one get a theme of an untrusted website. So make a backup of your site, then delete everything, add a fresh version of your theme and plugins.

Once your site is clean follow these tips

To secure your website
https://wordpress.org/plugins/all-in-one-wp-security-and-firewall/

Another security tips
https://yoast.com/wordpress-security/

Sometimes it's necessary to move your site to a new domain. Often it comes down to maintaining consistent branding; for instance, changing your domain to match your company's new name.

While transferring your site to a new domain isn't something you should do on a whim, it is possible to do it without suffering permanent damage to your search rankings.

Be aware that you are likely to experience a short-term drop in rankings immediately following your move.

So If you did your homework probably you will notice some changes
in the beginning but at the end your rank will come back.

ANWERSING YOUR QUESTION
Yes, It is possible to change your domain without losing your SEO Juice.

Those pages that do not have Ads which actually is considered as a content are considered as low-value (thin content) pages and also those pages will consume part of your crawl budget. So let me explain my point.

Thin content
So what is thin content? Thin content is content that has little or no value to the user. Google considers doorway pages, low-quality affiliate pages, or simply pages with very little or no content as thin content pages. But don’t fall into the trap of just producing loads of very similar content: non-original pages, pages with scraped and duplicate content, are considered thin content pages too. On top of that, Google doesn’t like pages that are stuffed with keywords either. Google has gotten smarter and has learned to distinguish between valuable and low-quality content, especially since Google Panda.

So in your case, the pages with no Ads meet with the criteria_** content that has little or no value to the user. **_First, let's assume one thing, there is no manual of how to deal with your case.

1. Create content for those pages inviting them to register to your directory website If you have a problem with thin-content on your site, you can take steps to beef up its quality and meet your target audience’s needs. Consider some of the most commonly recommended SEO best practices for improving thin content.
2. Keep those pages away from Google until they have content. Remove unnecessary pages. Instead of letting a poorly performing page impact your SEO goals, take it down. Eliminate all duplicate and irrelevant pages. Scaling back and refocusing on quality can help brands identify and invest in more value-added topics.

Thin content is a barrier to SEO success, but you can easily remedy this incredibly common problem with a focus on quality over quantity. Before you publish any new content to your site, ask these questions: Does the content align with the chosen topic? Have we presented the information in an original way? Will it add value to our users?

Focus on your Taxonomies

Implementing categories and tags on your website is an important way to add structure to it. These taxonomies group content on a certain topic. When used properly, Google will understand the structure of your site better. Categories have a hierarchical structure. There can be subcategories within categories. Tags do not have a hierarchical structure. Think of it like this: categories are the table of contents of your website, and tags are the index.

Your category archives are more important than individual pages and posts. If you sell boxers and you optimize every product page, all those pages will compete for the term ‘boxers’. You should optimize them for their specific brand and model, and link them all to the ‘boxers’ category page. That way the category page can rank for ‘boxer’, while the product page can rank for more specific terms. This way, the category page prevents the individual pages from competing.

In your case, if you have a directory website and you promote dentists in Austin you should focus on that category page rather than focus on every single ad of each dentist

No matter where the link is coming from your main concern should be if that link is relevant to

• your audience
• your content
• your goals

You need to understand that your main goal is your audience (not your brand)

Which keywords are using? (I'm talking about your possible patience)
How they make their research? (of your services of course)
Which site are they visiting? (I'm talking about your competitors)

Example: you have a link coming from a relevant blog with an article related to dental health
and pointing to your site with this anchor text keyword with your location, this blog has a lot of traffic and a good authority.

On the other hands, you have a local directory pointing to your site

Which one do you think is more relevant to Google?

No matter if the first one is local or not. From the Google, perspective it's a relevant website, with relevant content, giving you a vote of trust (link is like a vote) with a local signal "your location"

what would I do in your case?

Make competition research

Identify your competitors
First, you need to identify your main competitors, those sites who are in the first results of Google
and are taking those possible clients with those keywords that you to rank for

Backlink analysis
Then you need to determinate the site who are linking to your competitors I mean if your biggest competitor has 15 links will be easy to beat of course if have 200 you need to think in a better strategy

Keyword analysis
On this point, you need to determinate the competition level of the keywords that you want to rank.I mean with competition level of 0 to 30 is fine, with a level of 30 to 60 will be not easy and I will take some efforts but you can do it, on the other hands over 60 just forget it and found another keyword.

Performance analysis
On this day the performance matter so if your competitors have a poor performance then you have an opportunity, if don't so you need to think that you need, an outstanding performance, plus an outstanding content, plus outstanding structure.

Yes, of course you can keep running the calendar .

But you have to keep in mind somes pages will still appear in search results even when you has deleted those URL.

You can watch this video
Matt Cutts explains why a page that is disallowed in robots.txt may still appear in Google's search results.

On that case just to make sure, you can implement a 301 redirection.

This is going to be your second line defense. Just redirect all of those URLs to your home page.

There are many option to make a redirection. In my I'm case wordpress user so, whit a simple plugin I can resolve the problem in 5 minutes, in your case I have been checking your website and I have no idea which cms you are using.

Anyway you can use this app 301 Redirect Code Generator with many option available
PHP, JS, ASP, ASP.NET and of course APACHE (htaccess)

Now is the right moment to use the list that I mentioned in my first answer.
(2 - Create a list of all url that you want disable)

**So lets talk about your second question. **
Of course it will hurt your ranking, if you have 3020 index pages on google but just 20 of those pages are useful for the users you have a big problem.

A website should address any question or concern that a current or potential customer or client may have. If it doesn’t, the website is essentially useless.

with a simple divison 20 / 3020= 0.00625 less that 1% of your site is useful. So Im pretty sure that your rank has ben affected.

Dont forget mark my answer as a "GOOD ANSWER"  that will make me happy, and good luck.

just my opinion, I think is better that you add the both properties on Search Console first ( www.site.com and site.com) and set the right property

Exmaple you can set www.site.com as your main site

On the other hands you need to edit your http access file

<code>add this code to .htaccess file:
RewriteRule (.*) https://%{HTTP_HOST}%{REQUEST_URI} [R=301,L]</code> 

I ran an audit
148K Backlinks from 151 domains and 149 Ip address
on average 1000 links per domain
Much of those links are sponsored, this means they are not buying links, they are running an affiliate campaing.

So basically there are many bloggers creating and promoting content related with the products of DankStop and of course they are sending traffic to the site beacuse if someone buy, they recieve a commision.

This an example
http://euphoria.press/best-cheap-dab-rigs/
if you look in deep you will found a link with the anchor "DankStop" pointing to dankstop.com

Is a very common practice in the affiliations world

One more thing ....you are looking for a more brandable domain
if you get success on the migration process and you can improve your CRO. A better CRO means better user experience and lower bounce rate. that's a higher ranking and better page authority.
you will have a better ranking than the original.

My swissknife for that are

• Optimizely
• Crazyegg or Hotjar

If your create a plan for improve a convertion rate (Im not talking about a simple a/b tets) Im talking about a serius plan

1- Build an optimization strategy for your company

2- Align your program’s testing efforts to your company goals.

3- Create a goal tree. This is a map of the metrics that are critical to your company’s success. The discovery process for creating a goal tree helps you translate business metrics into concrete optimization goals.

4- I recommend that you start by focusing your testing program on achieving quick wins with impactful tests that affect the bottom line.

Each goal breaks down into a set of smaller goals. For example, "Revenue" in the tree above cascades into "Revenue per Visitor" and "Number of Visitors." Top-level metrics roll directly into smaller KPIs that you'll optimize for.

A goal tree helps you:

decide where to focus your optimization efforts

break down broad organizational imperatives into bite-sized tests

find multiple avenues to generate impact through optimization

optimize for smaller KPIs and understand how these impact your business goals

help stakeholders grasp the value of your optimization efforts in a language they understand