As I see you have question about duplicated links and the answer depends on your needs let me explain my point.

Why Redundant Links on the Same Page Are a Good Idea. There are many reasons why you might want to show duplicate links on the same page. Here are some common motivations

• Provide safety nets: If people don’t notice the link the first time, maybe they will notice the second occurrence as they scroll the page. The redundancy may minimize individual differences: one person might notice the link at the top, while another person might notice it at the bottom. Showing links in multiple places is thus hypothesized to capture a broader audience.
• Deal with long pages: Having to scroll all the way up to the top of an overly long page is time-consuming. Offering users alternative ways to access links will help alleviate the pain.
• Create visual balance: Empty space is common on top-level (wayfinding) pages, where content might be sparse or nonexistent. Filling in awkward white space with extra copies of links will make the page look more balanced
• **Follow the evidence: **Analytics show that traffic to desired destination pages increase when links to them are duplicated.

Why Redundant Links Are a Bad Idea (Most of the Time)
Redundancy can be good or bad depending on when it’s applied. Each of the explanations above may sound reasonable. However, relying on redundancy too frequently or without careful consideration can turn your site into a navigation quagmire.

What’s the big deal about having a few duplicate links on the page?

• Each additional link increases the interaction cost required to process the link because it rises the number of choices people must process. The fewer the choices, the faster the processing time.
• Each additional link depletes users’ attention because it competes with all others. Users only have so much attention to give and often don’t see stuff that’s right on the screen. So when you grab more attention for one link, you lose it for the others: there’s substantial opportunity cost to extra linking.
• Each additional link places an extra load on users’ working memory because it causes people to have to remember whether they have seen the link before or it is a new link. Are the two links the same or different? Users often wonder if there is a difference that they missed. In usability studies, we often observe participants pause and ponder which they should click. The more courageous users click on both links only to be disappointed when they discover that the links lead to the same page. Repetitive links often set user up to fail.
• Extra links waste users’ time whenever users don’t realize that two links lead to the same place: if they click both links, then the second click is wasteful at best. At worst, users also don’t recognize that they’ve already visited the destination page, causing them to waste even more time on a second visit to that page. (Remember that to you, the distinctions between the different pages on your site are obvious. Not so for users: we often see people visit the same page a second time without realizing that they’ve already been there.)

**CONCLUSION **

Sometimes navigation is improved when you have more room to explain it. If this is the case, duplicating important navigational choices in the content area can give you more flexibility to supplement the links with more detailed descriptions to help users better understand the choices.

Providing redundancy on webpages can sometimes help people find their way. However, redundancy increases the interaction cost. Duplicating links is one of the four major dangerous navigation techniquesthat cause cognitive strain. Even if you increase traffic to a specific page by adding redundant links to it, you may lose return traffic to the site from users who are confused and can’t find what they want.

The correct way to use UTM tracking without hurting your SEO efforts is to make sure you’ve implemented your canonical tags correctly. You should add self-referring canonical tags, which will prevent multiple versions of the same page from being indexed.

For example:

• http://www.yoursite.com/some-page?utm_source=facebook&utm_medium=social

should have a canonical tag that looks like this:

If you have pages with these parameters on your site then you should use the rel=”canonical” tag to specify the canonical URL that you’d like Google to rank.

I hope this information answers your question. if you consider that my answer is good enough don't  forget to mark it as a Good Answer

Regards and have a great day

First, let me tell you that a SEO-friendly URL differs per type of website. There are a few ground rules, but I strongly encourage you to keep the visitor in mind when setting up your URL structure.

No matter what kind of website you have, there are a couple of ground rules that apply to all websites.

• The main thing to keep in mind is that your URLs should be focused. Strip your URLs of stop words like ‘a’, ‘of’, ‘the’ etc. In 99% of the cases, these words add nothing of value to your URL. If possible, strip your URLs of verbs as well. Words like ‘are’ or ‘have’ are not needed in your URL to make clear what the page is about.
• The length of your URL isn’t really a factor in this. We do recommend to keep your URLs as short as possible. It’s not that Google doesn’t like lengthy URLs, but shorter URLs are most probably more focused. Keep in mind that if you use breadcrumbs on your site, as we do, these could appear instead of the full URL:
• Length isn’t that much of an issue: Google will show what they think is important for that visitor. Keep in mind that meta titles and descriptions are cut off at 512 pixels, and so is your URL.

SEO-friendly URLs for your company website
If your website holds information about your company and/or services and that is basically it, no matter how many pages you have, I’d go with the shortest URL possible.

• http://example.com/contact/
• http://example.com/about-us/

SEO-friendly URLs for your online shop
If your website is an online shop, there are two ways to go about:

• http://example.com/product-name/
• http://example.com/category-name/product-name/

Some content management systems (like Magento) create both. In that case, use rel=”canonical” to point Google to the one you want to appear in Google.

The question remains what URL structure to use. In this case, SEO-friendly URLs should also be helpful URLs for your visitor. If your shop contains categories that make your visitor’s life easier, by all means, include these categories in your URL as well. That way your URL, breadcrumbs, and menu will remind the visitor where they are on your website:

• http://example.com/birds/crane
• http://example.com/equipment/crane

See what I mean? Decide for yourself if your categories add that value to the product and URL. If so, it’s also better for SEO to include the category, as category and product are very much related.

SEO-friendly URLs for your blog or news site
If your website is a blog or news website, there are a number of ways to construct your URL.

• http://example.com/post-title/
• http://example.com/category-name/post-title/
• http://example.com/mm/dd/yyyy/post-title/

Let's define your question, you are talking about URL structure and the best way to implement it. That means that the main topic of your question is your site-structure.

Let's take 2 examples

• Backlinko
• Yoast

Both are successful websites with different approaches

Backlinko has 50 or 60 pages so Brian Deans put emphasis on short URLs and the structure is very simple www.website.com/keyword/

Yoast, on the other hand, put emphasis on the taxonomy www.website.com/category/sub-category/single-page

There are two main reasons why you should focus on optimizing your
category page:

1 Category archives are landing pages
Your category archives are more important than individual pages and posts. Those archives should be the first result in the search engines. That means those archives are your most important landing pages. Thus, they should also provide the best user experience. The more likely your individual pages are to expire, the more this is true. In a shop, your products might change, making your categories more important to optimize. Otherwise, you’d be optimizing pages that
are going to be gone a few weeks/months later.

2 Categories prevent individual pages from competing
If you sell boxers and you optimize every product page, all those pages will compete for the term ‘boxers’. You should optimize them for their specific brand and model, and link them all to the ‘boxers’ category page. That way the category page can rank for ‘boxer’, while the product page can rank for more specific terms. This way, the
category page prevents the individual pages from competing.

A link in the footer does not have the same value of a link in the body, check this article of Rand Fishkin about How Links in Headers, Footers, Content, and Navigation Can Impact SEO

Links in footers often get devalued

So if there's a link that you've got in your footer, but you don't have it in your primary navigation, whether that's on the side or the top, or in the content of the page, a link down here may not carry as much weight internally. In fact, sometimes it seems to carry almost no weight whatsoever other than just the indexing.

There's another good post about it Here is what Google says about footer links and penalties.

So what you can do?

Create 10 or 20 articles you can buy it or do it yourself, search for some blogs who accept guest post and submit your articles with this links to your site, so this links will give you traffic, relevance, and authority.

In summary, avoid footer links

As I understand Google doesn't care if your logo is in SVG, JPG or PNG. If you want to mark up your logo the best way to do it is using Schemas.

In fact "Yoast SEO" the most popular SEO plugins for WordPress use this solution.

Wordpress > Dashboard > Company info
you set the info on your website, upload your logo and then you will notice that the plugins have created json code with your company or website info.

Schema.org Markup
Google recently introduced Schema.org markup for logos, which is semantic markup that helps search engines to clearly discover which website image should be considered the official logo. Example:

 [![Acme LLP Patent Lawyers, Chicago, IL](https://www.example.com/acme-patent-
lawyers.gif)](http://www.example.com/ "Acme Patent 
Lawyers, Chicago")

Google Official Guide
Using schema.org markup for organization logos

IN SUMMARY
Forget the file format and focus on how you mark up the information on your website. If you don't have WordPress there is a lot of options to create schemas.

Introduction to Structured Data just need a code editor or you can use some
Schema Markup Generator this is the Google Official Tool to validate your Schemas

IF THIS ANSWER WERE USEFUL MARK IT AS A GOOD ANSWER

While not appealing, you should rewrite all the content to be 100% unique, if it is privacy policy, tos, etc, you can no index those to reduce duplication. Otherwise, your options are limited. I realize that the products/ services will be similar in nature, but writing them in a different way to reduce the significantly similar content.

Alternatively, you can do a cross domain canonical tag, this tells Google that this content is duplicated intentionally on the other URL.

Here are a few articles about that:

https://moz.com/learn/seo/duplicate-content

https://blog.kissmetrics.com/myths-about-duplicate-content/

https://yoast.com/rel-canonical/

http://webmasters.stackexchange.com/questions/56326/canonical-urls-with-multiple-domains

Next, focus on building local links to the individual city pages, to further differentiate the cities and the intent. Also, using the schema.org for 'local business' on each versions of the URL's. And, again I will say this is not an ideal situation and the best case scenario would be to add that content on ONE domain just with different location pages, within a subdirectory format.

IF THE ANSWER WERE FINE ---->>>>> DONT FORGET CLICK ON THUMB UP<<<<<

I had to deal with several cases like this one in the past, one technique that got me good results was pretty simple.

I created an email campaign with the most trusted clients of my client, requesting their opinion on Google, was pretty successful so then, I even integrated Trustpilot in the equation.

1. Buy some good looking email template
2. Take your time to create a good content for the email
3. _You could even offer some kind of PR service _
4. Launch the campaign and remember is a game of numbers if you have a total 5 reviews in your site and you have a score of 3 get 1 point up will take you 5 new reviews with 5 stars

According to Statista, the average CTR for paid search in e-commerce is a mere 2.69% ( _Average clickthrough rate (CTR) in Google AdWords - USA  between August 2017 and January 2018 ) _That’s the equivalent of being eternally ranked immediately below position five.

In my opinion SEO for products, descriptions bring up a host of difficult questions

• Which keywords should you target?
• What’s the perfect description length?
• Should you write for engines or people?
• Where and how often should you use keywords?

Getting the answers right is essential. Here’s how I do it

• Write for Buyers, Not Bots
• Major on Benefits (Include Features)
• Target the Right SEO Product Keywords
• Let Buyer “Awareness” Drive Your PDP Length
• Create Unique SEO Product Descriptions for Each PDP

When writing your descriptions, always ask yourself:

**Does this help the online buyer? Does it inform them, enlighten them, and, ultimately, help them make a purchase decision? **If you start from square one using this approach, you’re already on the ideal path to writing amazing product descriptions for SEO.

1. Write for Buyers, Not Bots

The number one rule for good SEO any time, anywhere, is to write for people first … not the search engine web crawlers.Here’s why: what’s good for your audience is good for search engines, because their main concern is usability.

The whole point of search is to help users find exactly what they’re looking for. If your product descriptions align with this goal, you’re going to please Google and rank well.

2. Major on Benefits (Include Features)

You cannot write an informative, accurate description of a product unless you understand that product inside-out. Vague knowledge of a product will lead to an equally vague description, one that is unhelpful for your online buyers as well as the search engines.

3. Target the Right SEO Product Keywords

Your job of correctly optimizing SEO for product descriptions must include using the right keywords. This will help search engines understand your pages, which will help internet searchers find what you’re selling.

So, how do you find the right keywords, and how do you use them strategically?

It’s all about narrowing down to the right phrase, and it all starts with a solid keyword tool. SEMrush is a great option, as is KWFinder or Moz Keyword Explorer. These tools let you research specific keywords and give you valuable data about factors like:

• Search volume (how many people are searching for a given keyword)
• Keyword difficulty (how hard it will be to rank for a given keyword)
• Related terms you can potentially use in your content (e.g., longtail keywords)

4. Let Buyer “Awareness” Drive Your PDP Length

Your process of optimizing SEO for product descriptions also needs to include writing at the right length for good search engine results. Unfortunately, there is no set length that works for every product. Instead, best practices demand that you base the length of your descriptions on what your audience needs.

5. Create Unique SEO Product Descriptions for Each PDP

Another must for good SEO is to avoid duplicate content at all costs.
In general, creating similar descriptions for all the products in your online store can cause problems for search engines trying to index your pages.

** IN SUMMARY**

SEO for Product Takes Work … But It’s Worth It
There’s no doubt about it: SEO for product descriptions can be tricky.

The key is to think of the online buyer’s information needs first and foremost. Then, follow the best practices to make sure your product description SEO skills will net the attention of search engines.

That’s the simple rule of thumb for writing winning product descriptions that do their job without a hitch.

Hopes this info will help you
Regards

Alick300 is right the text links have more value than a button link

According to Google
There is No SEO Benefit To Adding Trust Seals To Your Site

Google's Gary Illyes confirmed on Twitter that Google doesn't have a ranking signal that looks to see if a site has a trust seal on it and then gives the site a ranking benefit for having one.

In simple words:

• Badges will not improve your rank
• Badges will not give you more traffic

But this just from the SEO perspective, from the CRO perspective is another history.

Studies have shown that people trust more in the websites, which show up badges (known or not know) to sort of show how trusted or big they are. This is especially common when it comes to e-commerce websites, where this constant demand of trust as an urge to buy is very important. Therefore these trust badges have a direct role in raising the conversion rates – meaning that more website visitors would turn actual customers after visiting the website. This method is vital for many websites: there are tons of online frauds on a daily basis. Landing and Checkout pages are the most prone to feature all these badges in order to plant trust in the souls of the shoppers

IN SUMMARY

So don't let people sell you trust seals to improve your SEO. It may improve your conversion rates and user's perceived feeling of online safety but for SEO, no, it does not help.

IF THIS ANSWER WERE USEFUL MARK IT AS A GOOD ANSWER

For free, there is no better option than Keyword Planner

If your work on PPC campaigns,
for me the best option out there is Wordstream.
Trust me, it will save you money, time and headaches. But it will cost you $250/ month

No matter where the link is coming from your main concern should be if that link is relevant to

• your audience
• your content
• your goals

You need to understand that your main goal is your audience (not your brand)

Which keywords are using? (I'm talking about your possible patience)
How they make their research? (of your services of course)
Which site are they visiting? (I'm talking about your competitors)

Example: you have a link coming from a relevant blog with an article related to dental health
and pointing to your site with this anchor text keyword with your location, this blog has a lot of traffic and a good authority.

On the other hands, you have a local directory pointing to your site

Which one do you think is more relevant to Google?

No matter if the first one is local or not. From the Google, perspective it's a relevant website, with relevant content, giving you a vote of trust (link is like a vote) with a local signal "your location"

what would I do in your case?

Make competition research

Identify your competitors
First, you need to identify your main competitors, those sites who are in the first results of Google
and are taking those possible clients with those keywords that you to rank for

Backlink analysis
Then you need to determinate the site who are linking to your competitors I mean if your biggest competitor has 15 links will be easy to beat of course if have 200 you need to think in a better strategy

Keyword analysis
On this point, you need to determinate the competition level of the keywords that you want to rank.I mean with competition level of 0 to 30 is fine, with a level of 30 to 60 will be not easy and I will take some efforts but you can do it, on the other hands over 60 just forget it and found another keyword.

Performance analysis
On this day the performance matter so if your competitors have a poor performance then you have an opportunity, if don't so you need to think that you need, an outstanding performance, plus an outstanding content, plus outstanding structure.