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11/9/2020
Based on what they learned over the summer of 2020 in their digital marketing class, five students from the University of Pittsburgh cover the most important building blocks that have helped them see how all the pieces of digital marketing fit together.
Hi there! I’m Zack Duncan. I have worked in Marketing jobs across functions ranging from Brand to Planning to CRM to Strategy for large companies and small to midsize companies since graduating from Penn State in 2006.
I have been President of my (very) small digital marketing group called Root and Branch since 2016 and have been the Digital Marketing Executive in Residence at the University of Pittsburgh since 2018.
My favorite platforms are Google Analytics, Google Tag Manager, Search Console, and Moz. I do some paid advertising as well, but generally prefer working on the organic side. I like drinking good beer, golfing, and spending time outside.