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Hi Bernadeete,

Thanks for your reply.

The problem for us is that the URL may also changes not just subdomain. e.g.,

https://www.liquorland.co.nz/product1.aspx --> https://shop.liquorland.co.nz/product2.aspx

The current domain www.liquorland.co.nz will be hosted on a new CMS and direct people to the e-commerce part which now has moved to shop.liquorland.co.nz.

We are thinking about redirecting just the main category pages because too many redirection rules as our developer said may hinder the website speed. But I am just worried without proper 301 redirection for many other pages, it may have a negative impact on its organic performance although i am not quite sure how big impact this would be.

Would it be helpful if i redirect all other pages (so there will not be any complex filters to slow down the website?) to the homepage?

Thanks a lot.

Hi moz community,

I am the web agency for a e-commerce website. Its current domain is https://www.liquorland.co.nz but now all the e-commerce part will be moved to a sub-domain https://shop.liquorland.co.nz. There are thousands of e-commerce current being indexed in Google (i.e., 15,500) plus they also have a mobile version of the page like /mobile/default.aspx.

Is it necessary to 301 redirect all the pages? We are afraid it may slow down the website because the request will go through thousands of filters. Is it OK to just redirect the main categories?

Many thanks in advance.

The crawl report is available now

Hi Moz,

I have submitted our website for a crawl test. Usually it would only take a few hours to do the crawl. However this time, it takes quite long time and the result still shows in progress This is a small website which only contains less than 10 pages.

Just wondering if this is our website setting issue or it is a technical issue at your end?

Many thanks in advance.

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Thanks Jordan. I will send the email.

Hi Moz,

I am using the keywords difficulty tool from your site and find it is quite useful I research the community and find the data should be interpreted in the following way. But when I did a quick research for one keyword. The tool bar gives me a data of 22% showing in Yellow and says the keyword is competitive when I hover my mouse. Should this be **Blue **and easy to rank keyword based on the score? Which one should I believe?

• Sub 30 - (Blue) Low hanging fruit you can take advantage of.
• 30 - 35 (Green) Fairly easy with good on page and some quality anchored links.
• 35 - 40 - (Yellow) Will take a bit more work but still in reach may require, good on-site SEO and a solid link profile.
• 40 - 50 (Orange) Domain authority plays a much more pivotal role so it may take longer to rank for.
• 50+ (Red) All about resources. Onsite SEO needs to be totally nailed, including internal linking/ topic modelling etc. a strong & diverse link profile with good social signals and ... time.

Thanks in advance.

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Hi Linda,

Thanks for your answer Just wish to confirm if the first option "buy fruit cake & bread" will capture the keywords "fruit cake" and "fruit bread" as I wish to save the space for more other information in title tag.

I guess it is a balance we have to make, to be more clear or to be more concise.

Thanks for all the other answers.

Hi, I know that use of '&' would be helpful to save space and also add more keyword variation to the title tag. But just want to make sure if it matters if I use '&' in most of my title tags? And also is it common to use more than & in one title?

Would the following title be different in Google's perspective regardless of the title length? I am thinking they are all targeting the keywords 'fruit cake' and 'fruit bread', but the first one is the best.

buy fruit cake & bread

buy fruit cake & fruit bread

buy fruit cake and fruit bread

Thanks in advance.